Let’s get
                  Physical
    How to make the digital real and the real, digital.




Alexandra Deschamps-Sonsi...
Tinker
  . Rethinking how online interactions
  live outside the screen

  . Showing online data in physical ways

  . Hel...
Why?
  . Digital == online really

  . Technology is everywhere but integrated
  experiences few and far between

  . Post...
Easy as 1,2,3
  From real to digital.
1. Sensors

             Real to Digital
Hop
2. Open Hardware

               Real to Digital
Nokia N900
3. RFID

          Real to Digital
Snowflake
Easy as 1,2,3
  From digital to real
1. Actuators

               Digital to Real
Sony Ericsson Satio
2. APIs

          Digital to Real
Twitter box
3. Google

            Digital to Real
Centograph
Final thoughts
   . Digital can become surprising again

   . Urban space vs home

   . Play with people’s curiosity

   ....
Now go out &
make something
  wonderful
 alex@tinker.it   www.tinker.it
Let's get Physical
Let's get Physical
Let's get Physical
Let's get Physical
Let's get Physical
Let's get Physical
Let's get Physical
Let's get Physical
Let's get Physical
Let's get Physical
Let's get Physical
Let's get Physical
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Let's get Physical

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How to connect the real to the digital and back

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Let's get Physical

  1. 1. Let’s get Physical How to make the digital real and the real, digital. Alexandra Deschamps-Sonsino CEO & Co-Founder of Tinker
  2. 2. Tinker . Rethinking how online interactions live outside the screen . Showing online data in physical ways . Helping people understand the creative potential of new technologies.
  3. 3. Why? . Digital == online really . Technology is everywhere but integrated experiences few and far between . Post digital design ( response to industries in crisis) . Users are more educated and demanding . Privacy is evolving
  4. 4. Easy as 1,2,3 From real to digital.
  5. 5. 1. Sensors Real to Digital
  6. 6. Hop
  7. 7. 2. Open Hardware Real to Digital
  8. 8. Nokia N900
  9. 9. 3. RFID Real to Digital
  10. 10. Snowflake
  11. 11. Easy as 1,2,3 From digital to real
  12. 12. 1. Actuators Digital to Real
  13. 13. Sony Ericsson Satio
  14. 14. 2. APIs Digital to Real
  15. 15. Twitter box
  16. 16. 3. Google Digital to Real
  17. 17. Centograph
  18. 18. Final thoughts . Digital can become surprising again . Urban space vs home . Play with people’s curiosity . Build solid interactions . Understand latency
  19. 19. Now go out & make something wonderful alex@tinker.it www.tinker.it
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