Just because you can
doesn’t mean you should.
Thoughts on smartness &
entrepreneurship in #iot
CEO of Tinker London
Good Night Lamp
This talk in one slide
We aren’t even close to #iot being
A lot of men are designing things for
Investors are the meatgrinder of the
Success is a complicated thing.
We are part of a continuum
Ubiquitous computing /
Smart (insert noun)
Internet of Everything
Internet of things
The forbidden apple of
A convenient way for investors to ignore you
early on (you may not need them anyway)
A quick way to do market research.
Not a replacement for real PR.
You become part of a market, people want
to make money from you as an entrepreneur.
We are educating investors.
Early days for investors who have been
investing in web for over 15 years.
Most tech investors focusing on industrial /
Consumer-focused investments are led by
US funds (Foundry Group/Tech Stars)
Aquihire or death?
It used to be people were afraid of starting
businesses because most would fail within 2
years. Now they can sell it and look
Berlin & London have some examples of
We are meat for SF’s more successful
The role of experts
Supply chain & retail are known skillsets but
are different communities
Electronics engineering isn’t easy to find & is
expensive but will help design something
A 20 something or a graduate can’t help you
Incubators & accelerators are often too short
& shouldn’t put you off your course.
It takes 3 years to really be known in all
markets but also be boring to some.
Decide if you’re a one product company or a
products company. (Lava Lamp vs Apple)
Both can be successful.
Merci! Grazie! Danke.