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Talk given at Future Everything 2014 on April 1st 2014.

Talk given at Future Everything 2014 on April 1st 2014.

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Gonzo products Presentation Transcript

  • 1. Gonzo products the strange impact of crowdfunding in the internet of things. @iotwatch / @GNLteam
  • 2. CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011-
  • 3. When we embed connectivity in everyday objects. What happens when those objects are designed with an understanding of the affordances of the web. What is the internet of things?
  • 4. Defensive innovation
  • 5. Careful innovation
  • 6. Gonzo innovation
  • 7. A product designed without claims of being realistically produced or on budget. What is a Gonzo product?
  • 8. Starts on crowdfunding site Low goal Pivoting every 6 months “Lean” What is a Gonzo product?
  • 9. Air quality Egg
  • 10. Green Goose products
  • 11. Seed / Grants Incubators Crowdfunding VCs Angels Exit What you actually need 0 50K 100K 500K 1M Raising money
  • 12. 0 50K 100K 500K 1M Once in a blue moon Crowdfunding
  • 13. 0 50K 100K 500K 1M Which really means Crowdfunding
  • 14. Seed / Grants Crowdfunding VCs Angels You no longer own your company 0 5 10 20 50 Incubators Ownership %age owned by founders
  • 15. Botanicalls, 2009
  • 16. Easybloom, Parrot, Koubachi, Moistly
  • 17. Japan Geiger Maps, 2012
  • 18. A product people buy, use, eventually discard. A product that has defensible IP. A product you know how to make after years of tweaking. A real MVP is
  • 19. Crowdfunding is a terrible replacement for real investment. Fill the knowledge gap between large corporations & startups. Treat projects & businesses differently. Investors shouldn’t be in the driving seat, customers should.
  • 20. Gonzo products the strange role of crowdfunding in the internet of things. @iotwatch / @GNLteam