Ubiquitous computing /
Smarter Planet (IBM)
Internet of Everything (Cisco)
Industrial Internet (GE)
Internet of things
Extending your screen-based
content in the real world.
How to do this?
Assume a minimum investment of £5K to
develop a crowdfunding worth prototype.
Assume a minimum of £200K for
Assume 3 years to really test the market.
Decide what defines the success of a
product. PR or sales.
The good news
Incubators & accelerators are growing in this
space. (Nike & TechStars, BoltBoston,
Send a team to one of them. It’ll be cheaper
than running it yourself.
Crowdfunding is a good way to test the
water with a big brand.