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Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
Entertainment, smart toys & the internet of things.
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Entertainment, smart toys & the internet of things.

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Talk given in Helsinki at CartoonDigital Seminar on May 6th 2014. …

Talk given in Helsinki at CartoonDigital Seminar on May 6th 2014.
http://www.cartoon-media.eu/cartoon-masters/cartoon-digital/programme-7.htm?tab=1

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Transcript

  • 1. Entertainment, smart toys & the internet of things. Alexandra Deschamps-Sonsino @iotwatch
  • 2. CEO of Tinker London 2007-2010 Good Night Lamp 2012- designswarm 2011-
  • 3. What is #iot? When we embed connectivity in everyday objects When those objects are designed with an understanding of the affordances of the web.
  • 4. Hardware (open/closed) Connectivity (wifi, zigbee/radio, GSM) Battery life Standards Privacy Security What things?
  • 5. What things? Smart Cities Smart Homes Wearables Other
  • 6. Flying Saucers in 1957
  • 7. Frigidaire’s future kitchen in 1956
  • 8. Honeywell’s Kitchen Computer in 1969
  • 9. fuckyeahinternetfridge.tumblr.com/
  • 10. Dick Tracy’s watch in1946
  • 11. #iot is everywhere!
  • 12. Evolving industry Human-Computer Interaction Ubiquitous computing / ubicomp blogjects Smarter Planet (IBM) Internet of Everything (Cisco) Industrial Internet (GE) Internet of things Wearables Connected products …..
  • 13. Extending your screen-based content in the real world.
  • 14. Tracking activity early on
  • 15. Using toys to play on screens
  • 16. Rewarding you for on screen play
  • 17. Extending play online
  • 18. Control the screen-based interaction easily Push updates easily Dependant on mobile connectivity Dependant on screen-based ux Pros Cons
  • 19. Extending your cloud-based content in the real world.
  • 20. Tracking physical activity
  • 21. Playing remotely
  • 22. Good Night Lamp
  • 23. Playing with other senses
  • 24. Content on demand & timed
  • 25. Works as a product even when the data doesn’t work. Dependant on the structure of your data & APIs Pros Cons
  • 26. Smart vs connected. designswarm.com/blog
  • 27. How to do this? Assume a minimum investment of £5K to develop a crowdfunding worth prototype. Assume a minimum of £200K for industrialisation. Assume 3 years to really test the market. Decide what defines the success of a product. PR or sales.
  • 28. The good news Incubators & accelerators are growing in this space. (Nike & TechStars, BoltBoston, Highway1, Haxlr8r) Send a team to one of them. It’ll be cheaper than running it yourself. Crowdfunding is a good way to test the water with a big brand.
  • 29. It’s early days.
  • 30. Careful about the data though!
  • 31. Education tools are increasing expectations
  • 32. Kiitos. Thank you. Merci. Grazie. @iotwatch @GNLteam @ConnectedIOT Alexandra Deschamps-Sonsino alex@designswarm.com

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