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Go out and play.
Alexandra Deschamps-Sonsino / @iotwatch
Why the internet of things doesn’t need more
software platforms.
2007-2010 @tinkerlondon
First distributor of the Arduino in the UK.
Training & design services for global clients.
Work pa...
www.designswarm.com/blog
#iot innovation isn’t
happening in software
Gutenberg of innovation
1950s of innovation
2014
Lamps for your global friends & family
www.goodnightlamp.com
I got 99 problems
User research
Product design
Patent application
Technology choices (hardware & embedded
software)
Web te...
These happen online
User research
Product design
Patent application
Technology choices (hardware & embedded
software)
Web ...
These cost a lot of money
User research
Product design
Patent application
Technology choices (hardware & embedded
software...
There is no money
Seed / Grants
Incubators
Crowdfunding
Angels
Exit
What you 
actually need
0
 50K
 100K
 500K
 1M
VCs	
  
Technology choices are
like a**holes.
Everyone’s got one and
everyone thinks everyone
else’s stinks.
wifi
USB
 leBT
M2M
Whitespace
RF
Your software doesn’t live
in isolation to the product
it lives in.
RRP & BoM
It doesn’t matter if it’s the right technology if
noone wants to buy it.
Unboxing
It doesn’t matter if it’s the right technology if
your grandmother can’t set it up or someone
can’t set it up for...
Long-term usage
It doesn’t matter if it’s the right technology if it’s
a novelty that wears off and it ends up in a
drawer...
The data question
Early days
You are only one click away.
An Arduino costs less than $20 and is the most
documented platform for learning with no
hardw...
Rewarding you for on screen play
Molly / Mint digital
Little Printer
Bleep Bleeps
Danke.Thank you.
Merci. Grazie.
@iotwatch
@GNLteam
@ConnectedIOT
Alexandra Deschamps-Sonsino
alex@designswarm.com
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Go out and play: why software isn't what the internet of things needs the most.

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Talk given at JAX 2014 in Mainz, Germany on May 14th 2014.

Published in: Internet, Design, Technology

Transcript of "Go out and play: why software isn't what the internet of things needs the most."

  1. 1. Go out and play. Alexandra Deschamps-Sonsino / @iotwatch Why the internet of things doesn’t need more software platforms.
  2. 2. 2007-2010 @tinkerlondon First distributor of the Arduino in the UK. Training & design services for global clients. Work part of the permanent collection at the Museum of Modern Art in NY. Consult with global clients to develop products & centres of excellences around #iot. Contribute to policy & security issues. Family of internet connected lamps. Coming soon. 2011 @iotwatch 2012 @GNLteam
  3. 3. www.designswarm.com/blog
  4. 4. #iot innovation isn’t happening in software
  5. 5. Gutenberg of innovation
  6. 6. 1950s of innovation
  7. 7. 2014
  8. 8. Lamps for your global friends & family www.goodnightlamp.com
  9. 9. I got 99 problems User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth
  10. 10. These happen online User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth
  11. 11. These cost a lot of money User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth
  12. 12. There is no money Seed / Grants Incubators Crowdfunding Angels Exit What you actually need 0 50K 100K 500K 1M VCs  
  13. 13. Technology choices are like a**holes. Everyone’s got one and everyone thinks everyone else’s stinks.
  14. 14. wifi USB leBT M2M Whitespace RF
  15. 15. Your software doesn’t live in isolation to the product it lives in.
  16. 16. RRP & BoM It doesn’t matter if it’s the right technology if noone wants to buy it.
  17. 17. Unboxing It doesn’t matter if it’s the right technology if your grandmother can’t set it up or someone can’t set it up for their grandmother within 5 minutes.
  18. 18. Long-term usage It doesn’t matter if it’s the right technology if it’s a novelty that wears off and it ends up in a drawer. You won’t get any data then.
  19. 19. The data question
  20. 20. Early days
  21. 21. You are only one click away. An Arduino costs less than $20 and is the most documented platform for learning with no hardware experience. The best ideas come from software people willing to cross into hardware on the cheap. Use crowdfunding to test the appetite for an idea, then quit your day job.
  22. 22. Rewarding you for on screen play Molly / Mint digital
  23. 23. Little Printer
  24. 24. Bleep Bleeps
  25. 25. Danke.Thank you. Merci. Grazie. @iotwatch @GNLteam @ConnectedIOT Alexandra Deschamps-Sonsino alex@designswarm.com
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