Go out and play: why software isn't what the internet of things needs the most.

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Talk given at JAX 2014 in Mainz, Germany on May 14th 2014.

Published in: Internet, Design, Technology

Go out and play: why software isn't what the internet of things needs the most.

  1. Go out and play. Alexandra Deschamps-Sonsino / @iotwatch Why the internet of things doesn’t need more software platforms.
  2. 2007-2010 @tinkerlondon First distributor of the Arduino in the UK. Training & design services for global clients. Work part of the permanent collection at the Museum of Modern Art in NY. Consult with global clients to develop products & centres of excellences around #iot. Contribute to policy & security issues. Family of internet connected lamps. Coming soon. 2011 @iotwatch 2012 @GNLteam
  3. www.designswarm.com/blog
  4. #iot innovation isn’t happening in software
  5. Gutenberg of innovation
  6. 1950s of innovation
  7. 2014
  8. Lamps for your global friends & family www.goodnightlamp.com
  9. I got 99 problems User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth
  10. These happen online User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth
  11. These cost a lot of money User research Product design Patent application Technology choices (hardware & embedded software) Web technology choices UX design Pre-industrialisation Certification Financing Sales & Marketing e-commerce Distribution / Warehousing Sales growth
  12. There is no money Seed / Grants Incubators Crowdfunding Angels Exit What you actually need 0 50K 100K 500K 1M VCs  
  13. Technology choices are like a**holes. Everyone’s got one and everyone thinks everyone else’s stinks.
  14. wifi USB leBT M2M Whitespace RF
  15. Your software doesn’t live in isolation to the product it lives in.
  16. RRP & BoM It doesn’t matter if it’s the right technology if noone wants to buy it.
  17. Unboxing It doesn’t matter if it’s the right technology if your grandmother can’t set it up or someone can’t set it up for their grandmother within 5 minutes.
  18. Long-term usage It doesn’t matter if it’s the right technology if it’s a novelty that wears off and it ends up in a drawer. You won’t get any data then.
  19. The data question
  20. Early days
  21. You are only one click away. An Arduino costs less than $20 and is the most documented platform for learning with no hardware experience. The best ideas come from software people willing to cross into hardware on the cheap. Use crowdfunding to test the appetite for an idea, then quit your day job.
  22. Rewarding you for on screen play Molly / Mint digital
  23. Little Printer
  24. Bleep Bleeps
  25. Danke.Thank you. Merci. Grazie. @iotwatch @GNLteam @ConnectedIOT Alexandra Deschamps-Sonsino alex@designswarm.com

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