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Creativity outside the boxes



Alexandra Deschamps-Sonsino
CEO & Co-Founder
Tinker.it!


TEDxLiverpool
Aug 7th 2009
Tinker.it! London
Massimo
  Banzi
arduino.cc
Developed and manufactured in Italy since 2005
Academic background
Sold around the world




 Arduino
arduino.cc
Arduino Mega            Arduino Mini




Arduino Ethernet shield   Arduino Lilypad
“Since most of us do not wish to
go beyond criticism to formal
invention, we accept things as
they are, imperfect as they ...
What we know we don’t know
Technophiles &
Technophobes
Open vs Closed
Transparent vs Opaque
The barbarians
New habits
New expectations
Old information, new paradigms
Terms and conditions
do not apply
What we consider creative
will evolve
“The possible can never be
realised if it is not first imagined.”
- Henry Petroski
Thank you




Alexandra Deschamps-Sonsino
alex@tinker.it
twitter.com/tinker_it
Creativity outside the boxes
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Creativity outside the boxes

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Transcript of "Creativity outside the boxes"

  1. 1. Creativity outside the boxes Alexandra Deschamps-Sonsino CEO & Co-Founder Tinker.it! TEDxLiverpool Aug 7th 2009
  2. 2. Tinker.it! London
  3. 3. Massimo Banzi
  4. 4. arduino.cc
  5. 5. Developed and manufactured in Italy since 2005 Academic background Sold around the world Arduino
  6. 6. arduino.cc
  7. 7. Arduino Mega Arduino Mini Arduino Ethernet shield Arduino Lilypad
  8. 8. “Since most of us do not wish to go beyond criticism to formal invention, we accept things as they are, imperfect as they are or we modify our use of them.” - Henry Petroski
  9. 9. What we know we don’t know
  10. 10. Technophiles & Technophobes
  11. 11. Open vs Closed
  12. 12. Transparent vs Opaque
  13. 13. The barbarians
  14. 14. New habits
  15. 15. New expectations
  16. 16. Old information, new paradigms
  17. 17. Terms and conditions do not apply
  18. 18. What we consider creative will evolve
  19. 19. “The possible can never be realised if it is not first imagined.” - Henry Petroski
  20. 20. Thank you Alexandra Deschamps-Sonsino alex@tinker.it twitter.com/tinker_it
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