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  • 1. Creativity outside the boxes Alexandra Deschamps-Sonsino CEO & Co-Founder Tinker.it! TEDxLiverpool Aug 7th 2009
  • 2. Tinker.it! London
  • 3. Massimo Banzi
  • 4. arduino.cc
  • 5. Developed and manufactured in Italy since 2005 Academic background Sold around the world Arduino
  • 6. arduino.cc
  • 7. Arduino Mega Arduino Mini Arduino Ethernet shield Arduino Lilypad
  • 8. “Since most of us do not wish to go beyond criticism to formal invention, we accept things as they are, imperfect as they are or we modify our use of them.” - Henry Petroski
  • 9. What we know we don’t know
  • 10. Technophiles & Technophobes
  • 11. Open vs Closed
  • 12. Transparent vs Opaque
  • 13. The barbarians
  • 14. New habits
  • 15. New expectations
  • 16. Old information, new paradigms
  • 17. Terms and conditions do not apply
  • 18. What we consider creative will evolve
  • 19. “The possible can never be realised if it is not first imagined.” - Henry Petroski
  • 20. Thank you Alexandra Deschamps-Sonsino alex@tinker.it twitter.com/tinker_it