Creativity outside the boxes
Alexandra Deschamps-Sonsino
CEO & Co-Founder
Tinker.it!
TEDxLiverpool
Aug 7th 2009

Tinker.it! London

Massimo
Banzi

arduino.cc

Developed and manufactured in Italy since 2005
Academic background
Sold around the world
Arduino

arduino.cc

Arduino Mega Arduino Mini
Arduino Ethernet shield Arduino Lilypad

“Since most of us do not wish to
go beyond criticism to formal
invention, we accept things as
they are, imperfect as they are
or we modify our use of them.”
- Henry Petroski

What we know we don’t know

Technophiles &
Technophobes

Open vs Closed

Transparent vs Opaque

The barbarians

New habits

New expectations

Old information, new paradigms

Terms and conditions
do not apply

What we consider creative
will evolve

“The possible can never be
realised if it is not first imagined.”
- Henry Petroski

Thank you
Alexandra Deschamps-Sonsino
alex@tinker.it
twitter.com/tinker_it