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Castles & Clouds: some ideas on the near future


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Talk given at the Guardian Masterclass on the digital economy hosted by General Assembly. …

Talk given at the Guardian Masterclass on the digital economy hosted by General Assembly.

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  • Lewis Hine
  • The reasons why IOT came about with Arduino are quite obvious: it’s a cheap (20 euro) open source platform that allows you to program a chip and connect it to the real world, with no prior knowledge of electronics or coding. As an idea, this is incredibly powerful and has allowed a smooth transition between a one-off and a final product.
  • Examples include: Catalog, Botanicalls, Kickbee.
  • Examples include: Catalog, Botanicalls, Kickbee.
  • A little bit about myself I’m a designer and entrepreneur and I’ve been working around the internet of things since 2005. I started out as a product design student, then got an MA in interaction design, which is where I got interested in the impact of connectedness on everyday products. I worked for agencies and did some work online in digital strategy and design for a while, then started my own “smart product” studio called Tinker London. We worked with clients like EDF, BT, the BBC. After 4 years of being a manager, I went back to working as a consultant and designer in January 2011. I also collaborate with RIG London, a design partnership in the Silicon Roundabout.
  • An assumed 200K units sold Price tag of around £200
  • If you think of what the typical r&d path might have been in a large organisation, I woul venture it might look like this.
  • However, the situation is now completely different.
  • So now what? This is where the challenges I talked about earlier need to be addressed.
  • Transcript

    • 1. Castles& cloudsSome ideas of a near futureGuardian MasterclassApril 2012
    • 2. About meStudied product & interaction designWorked for web startupsCo-founded Tinker London (2007-2010)Consultant at DesignswarmFounder of Good Night LampI have worked with EDF, BBC, BT, Nokia, EveningStandard, National Geographic.
    • 3. “The best way to predict the future is to invent it.”Alan Kay
    • 4. “An invention is a uniqueor novel device, method,composition, processor discovery.”
    • 5. The future might beexperienced through aunique or novel device,method, composition,process or discovery.
    • 6. To see the future we haveto find out where theunique or novel devices,methods, compositions,processes or discoveriesare going to come from.
    • 7. R&D departmentsAcademiaMilitary
    • 8. R&D departmentsAcademiaMilitaryIn your shed
    • 9. Arduino
    • 10. Arduino.ccLauched in 2006Open source hardware & softwareMade in ItalySold 150K +£18Used by artists, students, now r&d.Used by developers who want to extend the webinto the real world.
    • 11.
    • 12.
    • 13.
    • 14. Baker
    • 15. Japan Geiger Maps
    • 16. Internet of things?Letting the internet & technology change ourrelationship to everyday products through complexinteractions.
    • 17. Internet of things:Corporate messagingConsumer devicesSmall startups
    • 18. CorporationsMarketingStrategyProduct experiences
    • 19. Nokia + Arduino
    • 20. Consumer devices +platformsAmbient OrbAmbient UmbrellaNike + iPodNabaztag
    • 21. Startups
    • 22. Good Night Lamp
    • 23. So what?Who cares?What’s new?
    • 24. The impact on productdevelopmentThe traditional model of r&d
    • 25. We should Let me ask Let’s havemake the design a meetingAx1 >> department >>Ok send the Hmm, that’s Let’s havespecs to the not really what a meetingengineering >> we asked for >> & establishdepartment. requirementsLet’s email Let’s get this That just costthem a >> prototyped with >> £25Kdocument the CNC machine
    • 26. Product developmentnow.
    • 27. I want I spend Look atto makeAx1 >> Google >> £12 at ShapewaysI make a I post it on I link toprototype >> my blog >> it on TwitterI put it on I get 300K NowKickstarter >> from 300 >> people what?
    • 28. Beware of IFF**The Internet Fridge factor
    • 29. Sometimes good ideasdon’t make good products.Or take a really long time.
    • 30. 1931.
    • 31. 2012?
    • 32. “The best way to predict the future is to invent it.”Alan Kay
    • 33. How you inventHow you fundHow you sustain an ideaHow you create a market
    • 34. Book an Arduino class #iot on TwitterRead some books