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Presentation on the internet of things for Hyper Island

Presentation on the internet of things for Hyper Island

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  • An electronic world retribalises man http://video.google.com/videoplay?docid=5470443898801103219# 5:00
  • http://www.flickr.com/photos/lucassevilla/5415106127/
  • http://bakertweet.com/
  • http://www.fitbit.com/
  • http://www.bodymedia.com/?whence= http://lanyrd.com/2008/web-20-expo-san-francisco/sgwm/
  • http://www.infowars.com/articles/bb/rfid_computere_chips_under_the_skin.htm http://www.informationliberation.com/?id=4713 http://www.bbc.co.uk/news/10159315
  • http://www.widetag.com/widenoise/
  • http://www.engadget.com/2009/11/13/nasa-turnes-iphone-into-chemical-sensor-can-an-app-store-reject/
  • http://japan.failedrobot.com/
  • PLAY THIS VIDEO http://techcrunch.com/2010/08/11/cultural-imperialism-2-0/
  • http://www.pcworld.com/article/222196/facebook_likes_this_legoarduino_hack_shows_your_likes.html
  • http://mashable.com/2011/04/14/renault-facebook-rfid/
  • http://blogs.nokia.com/pushn900/what-is-push/
  • http://www.pushsnowboarding.com/
  • http://www.pushsnowboarding.com/
  • http://vimeo.com/18926005
  • http://digitalfoosball.com/#movie

A robotic world A robotic world Presentation Transcript

  • A robotic world Thoughts on the world of the internet of things. designswarm // RIG London
  • Internet of things Letting the internet & technology change our relationship to the physical world through complex interactions. It affects how we tell stories , how we build new economies on top of data and shapes decision-making about ourselves and our environment.
  • Stories
  • “ An electronic world re-tribalises man” Marshall McLuhan in 1968
  • We are our networks
  • We are our networked devices
  • Everything has a story The initial version of ThingLink (circa 2007) was a coded way of attaching information to the physical world.
  • But who is it for? Mir:ror was founded by Violet to use RFID stickers to attach digital content to objects. Largely replaced by semacodes at the moment.
  • How we create stories The initial version of Stickybits (2009) allowed you to associate content or links with bar codes.
  • Stories about our work Using older device interfaces to connect to a local network. this will dissapear to be replaced by a smart phone.
  • Stories that count The current version of ThingLink (2010) allows you to encode content or links on images and see the stats.
  • Data & decisions
  • We are data When people are lead to understand each other in terms of parameters, how do we build long-term interactions.
  • Data for the unhealthy Fitbit is an exercise and sleep tracker that talks to your laptop quickly and easily.
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  • We are a match Online dating continues to mathematicise serendipity.
  • Selling transparency vs privacy Privacy will be worth a lot of money.
  • Data in the future RFID implants for recreational / security purposes are getting common. They are free for dogs after all.
  • Data will replace us Data is driving generative online personalities seeing the end of empty marketing personas.
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  • Lying will become difficult Infrastructures will adapt quickly.
  • A losing industrial system The disappearance of jobs based on paperwork.
  • New economies & new products
  • Data for the environment We have access to more information about our surroundings than ever before.
  • Or create products that allow a market to develop quickly because of ease Of use.
  • Data for near future policy The trick is to make that data tell a story, change policy, highlight a problem. Geiger counters are impossible to find online now.
  • Mobile The mobile app market will swallow the market of specialised products for amateurs.
  • Physical social media
  • Branded talismans What is the function of these objects as objects that allow us to connect or identify with ourselves and each other. What do they say about us?
  • *poke* We understand physical gestures in terms of digital interactions and we apply that distortion creatively.
  • LikeLight The DIY project lights up a physical button when people like a page on FB
  • Like card Renault connected an RFID card to a FB page “like” at a car show
  • Open data Open knowledge Open conversations
  • Data leads to knowledge When you teach people new things, they will build applications you did not think was possible. That’s how innovation happens now.
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  • > Rolodex example
  • > Speak & Spell example
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  • > N900 Snowboard demo
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  • Q&As
  • -How much does it cost? -More than you think but less than a TV ad.
  • -How do I know how many people have interacted with the installation, object, environment? -Get them to interact first or measure footfall. >Hyper Island example
  • -If you know who is in a room, how do you talk to them without being creepy? -Get them to interact first. Check-ins, not Bluetooth probing.
  • -If you know how many people are in the room, how does your interaction change? -Design for one and design for many.
  • -If your interaction can be recorded how do you handle privacy? -Offer options in the same way you would in a digital context.
  • -Why augment a physical object? -Think of why a connection to the internet matters or when it doesn’t. > digital foosball example
  • Get product designers & hackers involved. Think of the long tail of a campaign. Think of the internet as a source of input & output
  • Thanks @iotwatch [email_address] [email_address] designswarm // RIG London