12. Changing Role of Design ers “Design unifies everything we do” ~ Lee Green
13. Changing Role of Designers Data Product Competition Information Solution Co-operation Knowledge Experience Collaboration Insight Empowerment Mutualism 50s - 70s 70s - 80s 80s - 00s 00s – 20s Source: Debra M. Amidon’s “Evolution of Thought” The Transaction Age The Relationship Age Mutualism: Symbiotic relationships in which each species benefits are mutualistic
14. Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers) Conceptual Age (creators and empathizers) ~ Tom Peters on Dan Pink, A Whole New Mind Changing Role of Designers
15. Changing Role of Designers R&D Pdt Plan Mktg Snr Mgt ID Product Managing Strategy & The Creative Process
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18. Changing role of designers Styled product Innovative product Emotion product The Doing designer The Doing and Thinking designer Value Chain