Design driven innovation and design thinking

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Design Driven Innovation
Design Thinking

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Design driven innovation and design thinking

  1. 1. Design Driven Innovation & Design Thinking
  2. 2. @IADRAlliance Indo Australian Design Student Alliance Watson’s Hotel, Mumbai
  3. 3. http://www.designthinkersacademy.com / Design Driven Innovation and Design Thinking
  4. 4. https://vimeo.com/80050702 Design Driven Innovation and Design Thinking
  5. 5. Presentation CII NID Design Summit Delhi 2011 What is Service Design
  6. 6. What is Service Design
  7. 7. What is Service Design
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  11. 11. Deductive reasoning works from the more general to the more specific, informally called a “topdown” or “waterfall” approach. Thinking up a theory about our topic, then narrow down to more specific hypotheses that we can test. We narrow down even further when we collect observations to address the hypotheses. This leads to test the hypotheses with specific data -- a confirmation (or not) of our original theories. Scientific theory theory hypothesis (Inductive – Deductive) tentative hypothesis observation pattern confirmation observation Design Inductive reasoning works from specific observations to broader generalizations and theories, informally called a "bottom up" approach. In inductive reasoning, we begin with specific observations and measures, begin to detect patterns and regularities, formulate some tentative hypotheses that we can explore, and finally end up developing some general conclusions or theories.
  12. 12. What is Service Design
  13. 13. What is Service Design
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  19. 19. WICKED PROBLEMS What is Service Design
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  28. 28. Thanks for your attention. What is Service Design

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