Redesign Project
Jamba Juice
Sowmya Rajendran0 Sowmya Rajendran
good choices
Iconic Representation
Mnemonic Device
Storytelling
Framing
Color
Modularity
Similarity
Closure
Contour Bias
G...
Top-Down Lighting Bias
Three-Dimensional Projection
Signal-to-Noise Ratio
Color
Alignment
Horror Vacui
Ockham’s Razor
Legi...
Sowmya Rajendran
process
Sowmya Rajendran
process
Sowmya Rajendran
process
Sowmya Rajendran
typeface
Sowmya Rajendran
typeface
Sowmya Rajendran
typeface
Sowmya Rajendran
mark
Sowmya Rajendran
mark
Before After
Sowmya Rajendran
logo
Sowmya Rajendran
color
Sowmya Rajendran
logo
Sowmya Rajendran
logo
Sowmya Rajendran
logo
Sowmya Rajendran
logo
Sowmya Rajendran
apparel
Sowmya Rajendran
apparel
Sowmya Rajendran
gift cards
Sowmya Rajendran
packaging before
Sowmya Rajendran
packaging after
Sowmya Rajendran
packaging
Sowmya Rajendran
packaging before
Sowmya Rajendran
packaging after
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Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

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Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

  1. 1. Redesign Project Jamba Juice Sowmya Rajendran0 Sowmya Rajendran
  2. 2. good choices Iconic Representation Mnemonic Device Storytelling Framing Color Modularity Similarity Closure Contour Bias Good Continuation Sowmya Rajendran
  3. 3. Top-Down Lighting Bias Three-Dimensional Projection Signal-to-Noise Ratio Color Alignment Horror Vacui Ockham’s Razor Legibility Readability Visibility Highlighting Proximity Consistency Threat Detection Scaling Fallacy poor choices Sowmya Rajendran
  4. 4. Sowmya Rajendran process
  5. 5. Sowmya Rajendran process
  6. 6. Sowmya Rajendran process
  7. 7. Sowmya Rajendran typeface
  8. 8. Sowmya Rajendran typeface
  9. 9. Sowmya Rajendran typeface
  10. 10. Sowmya Rajendran mark
  11. 11. Sowmya Rajendran mark Before After
  12. 12. Sowmya Rajendran logo
  13. 13. Sowmya Rajendran color
  14. 14. Sowmya Rajendran logo
  15. 15. Sowmya Rajendran logo
  16. 16. Sowmya Rajendran logo
  17. 17. Sowmya Rajendran logo
  18. 18. Sowmya Rajendran apparel
  19. 19. Sowmya Rajendran apparel
  20. 20. Sowmya Rajendran gift cards
  21. 21. Sowmya Rajendran packaging before
  22. 22. Sowmya Rajendran packaging after
  23. 23. Sowmya Rajendran packaging
  24. 24. Sowmya Rajendran packaging before
  25. 25. Sowmya Rajendran packaging after

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