Design Mechanics an interactive creative and marketing agency


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Design Mechanics is an interactive creative and marketing agency dealing in Web adverting, marketing, creative, direct mailers, virals, social media optimizations, web applications, desktop applications, Search marketing and SEO

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Design Mechanics an interactive creative and marketing agency

  1. 1. Born in 2006, DM , a pool of creative genius & technological brilliance has given birth to clever marketing campaigns, websites, banners, e mailers, high end web applications etc. The company has witnessed immense growth and has attracted prestigious names from various industries like Insurance, FMCG, Entertainment, Banking, IT, Sports, Advertising, Aviation etc . within a short span of time since its inception,.
  2. 2. Anyone can punch in a few lines of code and put together some pretty pictures. But it takes more than a pretty face to build a great online brand. It takes insight, tech smarts, creativity, gut feel, and most of all, a sound footing in the online world. At DM, we have access to a comprehensive skill set that includes advertising, marketing, brand building, design, application development and so much more. Simply put, we can take your brand to the next level without straining your nerves or your budget. Philosophy
  3. 3. Team DM is a bunch of workaholics that goes crazy to the extremes to deliver the best. The reasoned craziness, guided by the goal to achieve the best, gives us the boost to create wonders for our clients. Our pool of skills has jokers polished from IIT, NID, College of Art etc. Karo ya karvao…. The Work should be done! The Team
  4. 4. <ul><li>Design </li></ul><ul><li>Corporate identity </li></ul><ul><li>Website designing </li></ul><ul><li>Web banners </li></ul><ul><li>Direct mailers </li></ul><ul><li>Flash presentations </li></ul><ul><li>Creative writing </li></ul><ul><li>Development </li></ul><ul><li>Web Applications </li></ul><ul><li>Desktop Applications </li></ul><ul><li>E Commerce </li></ul><ul><li>Server Management </li></ul><ul><li>SEO, SEM </li></ul>Paisa fenk tamasha dekh… At your service! Services
  5. 5. Baal ki Khaal… Lets get into the details of our work! In the following slides, we will navigate you through certain case studies and pieces of our work, clearly illustrating the depth of detailing & thinking that we put into it and get desired outcome. Work / Case studies
  6. 6. Corporate Identity
  7. 7. :: About Cinemaya Media Group CinéMaya Media Group is a leading provider of high quality international South Asian media, entertainment, and marketing services. Established in 2000 as a vertically-integrated company, CinéMaya Media Group has since grown into a mini-conglomerate in the ethnic media landscape through its robust businesses within Media, Entertainment and Marketing. :: Brief Cinemaya Media Inc. rebranded as Cinemaya Media Group after its merger with Caltas Fitness and needed a new identity.-that of a young, dynamic, international ,integrated company. Corporate Identity : Cinemaya Media Group Old Identity New Identity Corporate Identity
  8. 8. <ul><li>Strong visual form </li></ul><ul><li>Although the symbol has all the four suits , it still </li></ul><ul><li>supported the name ‘three’ . </li></ul><ul><li>The club which was a part of existing identity remains </li></ul><ul><li>prominent here as well. </li></ul><ul><li>Symbol directly associated with the type of business </li></ul><ul><li>Poor readability </li></ul><ul><li>No strong symbolic form -the use of club </li></ul><ul><li>was not prominent , lower recall value. </li></ul><ul><li>Brief : </li></ul><ul><li>A visual symbol (preferably 3 dimensional) and a logotype which works well when used individually as </li></ul><ul><li>well as combined depending on the area of application </li></ul><ul><li>Emphasis on the “number 3” teen patti ( three card poker) </li></ul>Corporate Identity : New Identity Old Identity Corporate Identity
  9. 9. Thought Process: A: Using the club as a symbol as an extension of the existing logo Comments: The club symbol carries forward the existing identity to some extent Strong visual form but too simplistic to have a recall value of its own B: Using three suits to support the name Teenpatti (three cards) Comments: Lacking strong visual symbol Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only Lacking single visual symbol Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only Use of only 3 suits may give a wrong impression that teenpatti is played using cards having three suits only Corporate Identity
  10. 10. Website design
  11. 11. Website Design : SBI Cards Existing Homepage Pre –Facelift Lot of blank/ unutilized spaces Lacks the sophisticated neat look. Overall imbalanced GUI Website design
  12. 12. Proposed and approved Homepage Post-Facelift Improved visual navigation Improved Color navigation Proper utilization of space Balanced GUI Website design
  13. 13. Existing Homepage Website Design : Dhoom FM Pre-Facelift No Visual impact Empty Spaces Excessive text Lack of any attitude on the website, contrary to the name of the frequency. Website design
  14. 14. New Homepage Post-Facelift Young & dynamic look for TG Effective use of space Programmed to give complete admin control to the client New sections-Forum, Pod cast, Polls, E Store etc. were included Website design
  15. 15. Website : MaxEmployeePortal Pre-Facelift Sections were all reprogrammed so their positions could not be changed drastically due to less time given before launch. Space utilization is not Efficient Scrolling in the page was not convenient, so was asked to decrease the same. Website design
  16. 16. New Homepage Post-Facelift Iconization to improve the overall visual impact. Better space utilization. Scrolling within the page was eliminated. Website design
  17. 17. <ul><li>Too many ads – looks more of a promotional site than an information site. </li></ul><ul><li>Too many moving/flashy elements on the site which distract the user while navigating. </li></ul><ul><li>Poor space utilization for providing possible information </li></ul><ul><li>Though there are 2 separate links- “Makaan Search” and “Search properties in India” on the same page, the contents are similar. </li></ul><ul><li>Inconsistency in the way headings are written e.g. ‘Registration benefits’, ‘makaan search’ and ‘have a house for rent’ have different treatments. </li></ul><ul><li>Property poll is for the casual visitor so it should cover less space and can be moved further down </li></ul>Website Design : Existing Homepage Website design
  18. 18. Proposed Homepage <ul><li>Priority driven visual navigation system. Eg: Search section is on the top left side </li></ul><ul><li>Clean & balanced Look </li></ul><ul><li>Appropriate banner space which can be expanded, if required </li></ul>Website design
  19. 19. Videos of programs on Roman empire ,that were to be aired on the channel were uploaded and merged in the website to give the viewers a glimpse of the royal series. A static webpage would not have rendered that effect. Promos of the series were also included on the website to generate viewer’s interest. A contest section was also included on the website To create and sustain viewer’s interest and encourage him to visit the site again. Website Design : History Channel Website design
  20. 20. Website : Elephant Advertising Brief: To create 2 characters of an Elephant and Ant and impart the attitude of an ad agency to the website Outcome: The entire look has been taken from an ad agency office, use of yellow stickies, white board, characterization, concept animation of various sections Website design
  21. 21. Website : Max New York Life Insurance Protection Meter Brief: To convert a usual form based protection meter into an interesting marketing tool. Concept A Frog Character “ Hoshiyar Singh “was created. His family comprises him, his wife & two children. He is an intelligent frog since he has planned, saved and invested enough for unexpected rainy days that may come in life. In the website, he Communicates to the visitor about the importance of planning financial protection and encourages him to undertake the protection meter and plan accordingly. Website design
  22. 22. E-mailers
  23. 23. E-Mailers : BBC WORLD E-mailers
  24. 24. E-Mailers : Discovery Channel E-mailers
  25. 25. E-Mailers : Max New York Life Insurance MNYL aimed at promoting their smart business plan amongst their employees. We proposed a contest guided by their baseline “Ab Koi Samjhauta Nahi”. 3 teaser mailers were sent in Phase I and the contest was Revealed in phase II E-mailers
  26. 26. E-mailers
  27. 27. Banners
  28. 28. Average industry Click through :0 . 8% Campaign Click through achieved :6% To engage the user on the rollover, animated human figures were created that follow the cursor. This unique concept helped us achieve the desired result. Banners
  29. 29. Banners : Idea Cellular Average industry Click through :0 .5 % Campaign Click through achieved :2% Perfect example of how simple graphics were used to communicate with TG. Campaign was highly appreciated . Banners
  30. 30. Average industry Click through :0 .5 % Campaign Click through achieved :3% Banners
  31. 31. Banners : BBC WORLD Average industry Click through : 0 . 8% Campaign Click through achieved :4% Banners
  32. 32. Average industry Click through :0 . 8% Campaign Click through achieved :3% Banners
  33. 33. Average industry Click through :0 . 8% Campaign Click through achieved :1.5% Banners
  34. 34. Video Banners : Seagram’s Fuel Incorporating videos in banners and websites is the latest trend to attract surfers. As broadband penetration is increasing, videos on web are emerging as the perfect tool for branding. Banners
  35. 35. Viral
  36. 36. Viral : Kahani me Twist The script given by the Brand Manager was highly challenging to create an attractive animation story. The execution of the same was highly Appreciated. 50,000 forwards were recorded within one month from launch. Viral
  37. 37. Viral : National geographic Channel / Viral The core idea of aggregating thoughts of many netizens using a BLOG was unique in this particular campaign. • 22,291 unique visitors on the micro-site. • Blog on Terrorism alone generated 29,132 clicks. • 4,451 users shared & bookmarked the BLOG page. • The average time spent by each user on the micro-site was 2 minutes (industry average 50 seconds). • Total Slogans Written – 170 • Total ePostcard Forwards – 700
  38. 38. Viral : IBN7 Real Heroes IBN 7 is doing a series on the unnoticed heroes of the real life. To promote the same, animation stories were made on the lives of some such people and used as a viral. Viral
  39. 39. FOUR REASONS WHY YOU SHOULD NOT HIRE US Hum saath saath Nahi hain… If you are looking for just vendors and not partners Kuch bhi Bana do… If your understanding of brief is.....>> . We require detailed brief.>> Blue hata kar use yellow… If you think your creative direction is better than our’s. Sab log iski half cost mein banate hain… If you don’t want to part with your money
  40. 41. We are always on the move to cook ideas that does magic. To catch us to serve your need leave us a mail or give a buzz. Nitin Ahlawat CD & Co-Founder Design Mechanics 136A, First Floor, Humayunpur Safdarjung Enclave, N.D. - 29, IN Ph: +91 11 4602 3804, 05, 06 Mobile: +91 9810665256 Email: Business Contact [email_address] General Contact [email_address] Contact us