Your SlideShare is downloading. ×
0

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile Apps and the Healthcare World

468

Published on

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
468
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Mobile Apps in the Development of Healthcare Technologies Mobile Apps – in the Development of Healthcare Technologies Medilink (Yorkshire & Humber) October 06 2011 Designit – Jim Dawton, Partner, – London office Designit – Mikal Hallstrup, Chief Visionary Officer – Copenhagen office
  • 2. Mobile Apps in the Development of Healthcare Technologies Agenda 09:00 – Share expectations and app thoughts so far (15 min) 09:15 – Interactive inspiration session. Slides & debate (45 min) 10:00 – Break (15 min) 10:15 – Workshop – heads on, hands on! (45 min) 11:00 – Presenting back (20 min) 11:20 – Wrapping up (10 min) 11:30 – Adjourn
  • 3. Mobile Apps in the Development of Healthcare Technologies Scope – give you yellow belt in ‘app creation’ Your take away – get informed, get inspired, get ignited... Get more app-savvy, a bit more user-driven Understand your own ‘apportunities’ No ‘5-star app’ ready for app store or Android market, ok?
  • 4. Mobile Apps in the Development of Healthcare Technologies About Designit Born 1991, in Denmark, raised internationally 9 offices, 200+ Designits, 25+ nationalities Creative zoo – designers, human factor, digital factor and business strategists Magic mix, that creates business value and sublime mobile experiences
  • 5. Mobile Apps in the Development of Healthcare Technologies What we do... We help you understand your users, customers, and markets better; rethink and discover opportunities and translate them into meaningful products and services. Our approach is strategic-creative and design driven. We work cross-silo, cross-media and cross-touchpoints. We believe that user value creates business value.
  • 6. Mobile Apps in the Development of Healthcare Technologies Designit offices Aarhus Barcelona Copenhagen Gothenburg London Madrid Munich Oslo Shanghai
  • 7. Mobile Apps in the Development of Healthcare Technologies
  • 8. Mobile Apps in the Development of Healthcare Technologies Approach and success factors in app creation Responsibility Feasibility Must be a win-win and develop sustainable user relations Must be realistic in a technical perspective Desireability Business App must deliver real user value Must be based on a viable business model
  • 9. Mobile Apps in the Development of Healthcare Technologies Some of our clients...
  • 10. Mobile Apps in the Development of Healthcare Technologies
  • 11. Mobile Apps in the Development of Healthcare Technologies One of our healthcare apps...
  • 12. Mobile Apps in the Development of Healthcare Technologies Some other work in progress...
  • 13. Mobile Apps in the Development of Healthcare Technologies Current app projects in other industries... ‣ Pharma – mobile user manuals and user training ‣ Energy – energy monitoring and management ‣ Water management – Installation and configuration of pumps ‣ Insurance – claim procedure management – or is that really CRM? ‣ Telco – home entertainment, home control app ‣ Finance – open source, shared app platform for small banks ‣ Automotive – staff training tools, sales support and customer relations ‣ Humanitarian – donation and collection app ‣ Mid-wifery – digital transformation of mid-wifery practices
  • 14. Mobile Apps in the Development of Healthcare Technologies So, what do these apps have in common? ‣ Supportive – they add user value to existing offerings ‣ Self-service – they engage users in new, meaningful roles ‣ Time-saving – they save users’ time or staff time ‣ Anytimeness, anywhereness – they turn dead time into do time ‣ Core functionality – they deliver bite-size services for mobile use ‣ Increase interaction volume – they increase user interaction and dialogue ‣ Information experience – they are visually delightful ‣ Context aware – they know where you are and what you’ll do next ‣ Instruction free – they’re download and do and delivering instant value
  • 15. Mobile Apps in the Development of Healthcare Technologies What’s happening A quick glance at the big picture to see why the future is mobile…
  • 16. Mobile Apps in the Development of Healthcare Technologies Danish Chamber of Commerce Survey 2011 – mobile-social trends in the Danish service sector ‣ General increase in the use of mobile services ‣ More than half of all businesses have adopted social media for knowledge sharing, recruitment, marketing or support ‣ Seven out of ten businesses expect to advance the use of apps and online tools within the next couple of years
  • 17. Mobile Apps in the Development of Healthcare Technologies Our experience, so far... ‣ ‣ ‣ ‣ ‣ ‣ We experience the same trend on a European level All our clients are expanding their businesses by going mobile Looking back, extremely fast B2C adoption from 2008 Now, followed by fast BtB adoption in 2010-2011 2008 was the ‘must have an app’ gimmicky era 2011, a matured, pragmatic approach – business value driven
  • 18. Mobile Apps in the Development of Healthcare Technologies Once upon a time, a phone was a phone and daddy was a young man with blond, curly hair...
  • 19. Mobile Apps in the Development of Healthcare Technologies 1973, a decade later, the start of the mobile service revolution...
  • 20. Mobile Apps in the Development of Healthcare Technologies A value shift… Nokia focused on 1000 devices and 1 service…
  • 21. Mobile Apps in the Development of Healthcare Technologies Apple did the opposite… Had 1 device, 1000 mobile services, emphasising that value had migrated from product to service…
  • 22. Mobile Apps in the Development of Healthcare Technologies The Mobile services perspective In 2008, the first, fun apps opened our eyes and made us fundamentally reinvent value propositions, user relations and mobile opportunities…
  • 23. Mobile Apps in the Development of Healthcare Technologies iPint... Having a pint, straight from the mobile…
  • 24. Mobile Apps in the Development of Healthcare Technologies Shazam The magic of discovering and buying new music, straight from the cloud…
  • 25. Mobile Apps in the Development of Healthcare Technologies Mosquito repellent straight from the loudspeaker of your feature phone…
  • 26. Mobile Apps in the Development of Healthcare Technologies Even the inventor of the world’s heaviest remote, Bang & Olufsen, needed to rethink the relation between product and service
  • 27. Mobile Apps in the Development of Healthcare Technologies Touch-kids, the next generation of touch screen consumers will amplify the big shift to mobile services ...
  • 28. Mobile Apps in the Development of Healthcare Technologies Touch-kids, a DIY generation increasingly preferring self service, like e.g. self-checkout and appointment management in Danish afterschool care
  • 29. Mobile Apps in the Development of Healthcare Technologies 2010, always ON and mobile tasking has become the new normal...
  • 30. Mobile Apps in the Development of Healthcare Technologies 2011, mobile me, tireless service snacking, anywhere, anytime, in any opportune moment or place…
  • 31. Mobile Apps in the Development of Healthcare Technologies New mobile retail-experiences Tesco HomePlus, turning waste time into shopping time…
  • 32. Mobile Apps in the Development of Healthcare Technologies How mobile is your business? 2 Mobile services as an expander 1 0 No mobile services No focus on mobile services – it’s not relevant for our business… Mobile services as a gimmick Mobile services as marketing – an app is a me too, must have. You never know if it’s the next big thing. Let’s check it out… Mobile services with valuable functionality – mobile services add value to our existing core services or help us scale them out… 3 Mobile services is core business Mobile first! Mobile services is the business strategy and considered the key platform for customer relations and value creation.
  • 33. Mobile Apps in the Development of Healthcare Technologies Inventing new mobile services takes new inspiration. Here are some examples…
  • 34. Mobile Apps in the Development of Healthcare Technologies Real life, real users Their needs, their frustrations, is a massive and free source of inspiration and unserved needs
  • 35. Mobile Apps in the Development of Healthcare Technologies Extreme users and their surprising behaviour is also a great source of inspiration to make us rethink our offerings in the mobile age…
  • 36. Mobile Apps in the Development of Healthcare Technologies Professional users are key to understand other important needs and opportunities than just end-user needs…
  • 37. Mobile Apps in the Development of Healthcare Technologies App store inspiration Right from the marketplace, tons of apps, and tons of inspiration from parallel industries…
  • 38. Mobile Apps in the Development of Healthcare Technologies or free inspiration services like springwise.com A daily fix of entrepreneurial ideas for all industries…
  • 39. Mobile Apps in the Development of Healthcare Technologies Inspiration from early movers Maybe an app is not the answer but rather a mobile site...
  • 40. Mobile Apps in the Development of Healthcare Technologies How might you apply technology to introduce simple, yet high value bite-size services…
  • 41. Mobile Apps in the Development of Healthcare Technologies or create disruptive mobile service systems like myTaxi, cutting away the middle man, turning the taxi booking industry into a customerdriven, social network service
  • 42. Mobile Apps in the Development of Healthcare Technologies ...or even introduce strategic mobile standards that could transform your industry…
  • 43. Mobile Apps in the Development of Healthcare Technologies How might existing customer data help create new mobile services? Share back of customer data in the shape of new information experiences can engage and intensify customer relations
  • 44. Mobile Apps in the Development of Healthcare Technologies How might you create on-line communities like mystarbucksidea.com and let customer interact directly around your brand? Starbucks steps back, listens to the conversation – and gets great innovative ideas and customer insights in return…
  • 45. The Next Within... Mobile Apps in the Development of Healthcare Technologies How might we translate it into healthcare? Like patientslikeme.com, a data-driven social networking health site? Members share experiences with trusted peers and learn from realworld outcomes
  • 46. Mobile Apps in the Development of Healthcare Technologies HealthUnlocked Patient-reported outcomes made easy
  • 47. The Next Within... Mobile Apps in the Development of Healthcare Technologies Is YouTube becoming a future healthcare authority? Increasingly used for finding user-friendly user instructions and advice from trusted peers
  • 48. Mobile Apps in the Development of Healthcare Technologies New information experiences 30 sec MBA – big knowledge made bitesize for a mobile context of use
  • 49. Mobile Apps in the Development of Healthcare Technologies How might your app tap into the power of social media analytics? With inspiration from klout.com who measures user influence in social networks
  • 50. Mobile Apps in the Development of Healthcare Technologies How might you expand your business with mobile services? Look to BMW/ Sixt DriveNow. A mobility service at 29¢ a minute? Parking and fuel included.
  • 51. Mobile Apps in the Development of Healthcare Technologies Mobile services aren’t new-new anymore but still business as unusual To succeed, takes a rethink mindset…
  • 52. Mobile Apps in the Development of Healthcare Technologies Classic problem solving mindset Is that you? Problem Solution
  • 53. Mobile Apps in the Development of Healthcare Technologies Rethink mindset Explore Discover Re-understand Problem Rethink problems to create new solutions Create Conceptualise Document Solution
  • 54. Mobile Apps in the Development of Healthcare Technologies Rethink? Like brightfeet™? Lighted slippers that let you see in the dark?
  • 55. Mobile Apps in the Development of Healthcare Technologies Your choice… Prolong the past Or make change?
  • 56. Mobile Apps in the Development of Healthcare Technologies Some good advice when going mobile…
  • 57. Mobile Apps in the Development of Healthcare Technologies Understand users first! Don’t invent great apps for needs that don’t exist…
  • 58. Mobile Apps in the Development of Healthcare Technologies Great apps are context aware How might e.g. location awareness, user recognition deliver better user value?
  • 59. Mobile Apps in the Development of Healthcare Technologies Get social or get left behind Don’t underestimate the power of social networks
  • 60. Mobile Apps in the Development of Healthcare Technologies Less crap in the app Don’t jam in everything! Remember, it’s the mobile context. Be proud of the stuff you don’t jam in.
  • 61. Mobile Apps in the Development of Healthcare Technologies Workshop!
  • 62. Mobile Apps in the Development of Healthcare Technologies Remember… ‣ Think out of the box – share ideas, combine them and accellerate each other! ‣ 1 conversation at a time ‣ Think, write, share – 1 idea per stickie ‣ Stuck? No ideas? Use Jim or me as a hot-line! ‣ By the way, we value by the amount of stickies, not the amount of talk! Get going! See you in 50 minutes with full templates!
  • 63. Mobile Apps in the Development of Healthcare Technologies Oh, don’t be shy! Remember, all great ideas are born small and ugly:)
  • 64. Mobile Apps in the Development of Healthcare Technologies
  • 65. Mobile Apps in the Development of Healthcare Technologies
  • 66. Mobile Apps in the Development of Healthcare Technologies
  • 67. Mobile Apps in the Development of Healthcare Technologies
  • 68. Mobile Apps in the Development of Healthcare Technologies
  • 69. Mobile Apps in the Development of Healthcare Technologies Thanks for a great ‘quickshop’. Want to talk? Grab us… jim.dawton@designit.com +44 7843 216225 (London) mikal.hallstrup@designit.com +45 2844 7120 (Copenhagen)

×