• Save
Innovation Happening
 

Innovation Happening

on

  • 2,509 views

Corie Bar Dea, Strategy Director at Designit TLV - Presentation about Strategy and Innovation "Innovation Happening"

Corie Bar Dea, Strategy Director at Designit TLV - Presentation about Strategy and Innovation "Innovation Happening"

Statistics

Views

Total Views
2,509
Views on SlideShare
2,449
Embed Views
60

Actions

Likes
25
Downloads
0
Comments
0

10 Embeds 60

http://intranettest.uat.domain.cineworld.local 20
http://www.google.com 13
http://carlosunefa20.blogspot.com 12
https://twitter.com 4
http://edunet.cap.edu.mx 4
http://www.linkedin.com 2
http://www.pulse.me 2
http://carlosunefa20.blogspot.co.il 1
http://intranettest 1
http://yatedigo5a.wordpress.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Innovation Happening Innovation Happening Presentation Transcript

  • 2013 Open DayInnovation Happening.DESIGNIT OPEN DAY
  • 2013 Open DayIntro
  • 2013 Open DayInnovation Happening.IntroStrategyMaking innovation meaningfulDesignMaking innovation magicalIDEAS
  • 2013 Open Day
  • 2013 Open DayIdeas are the easy part.How to deliver commercially successful innovations.2013 Client Name
  • 2013 Open Day2013Great ideas areeverywhere.Open Day
  • 2013 Open Day2013 Open DayWhile ideas cancome fromeverywhere...most ideasnever really goanywhere.
  • 2013 Open DayIntroIdea InnovationAn idea is a provocativethought that has thepower to inspire action.An innovation is the resultof inspired action. It’ssomething created thatimproves life in a mannerthat’s both quantifiableand sustainable.vs.
  • 2013 Open DayInnovation is a great idea that actuallymakes money.
  • 2013 Open Day2013 Client NameThe biggest barrier -Our GUTS.We fall in love with our ideas andinventions - and fail to realize thatthis is a two sided problem thatwe need to solve.
  • 2013 Client NameAs simple as this recipe sounds, it is frequently ignored.
  • 2013 Client NameAs simple as this recipe sounds, it is frequently ignored.
  • 2013 Open DayNeeds of the BusinessStrategic SenseOperational FeasibilityWhere to PlayRight to WinCompetitive AdvantageProfitability & ROINeeds of the ConsumerA Better LifeBetter ExperiencesBetter RelationshipsOptimismSelf EsteemSecurity, Comfort, PleasureTheTwoProblemGame
  • 2013 Open DayTHE BASICS LOGISTICS IMMERSION & 20/20 RESEARCH STRATEGY/ HYPOTHESES NOTIONS BRIEFS IDEAS OPTIMIZATIONStrategy Design
  • 2013 Open DayTHE BASICS LOGISTICS IMMERSION & 20/20 RESEARCH STRATEGY/ HYPOTHESES NOTIONS BRIEFS IDEAS OPTIMIZATIONStrategy DesignIt has to tap into anaddressablecommercial andconsumeropportunity.
  • 2013 Open DayTHE BASICS LOGISTICS IMMERSION & 20/20 RESEARCH STRATEGY/ HYPOTHESES NOTIONS BRIEFS IDEAS OPTIMIZATIONStrategy DesignIt has to tap into anaddressablecommercial andconsumeropportunity.It has to capturepeople’s imaginationsin a manner thatis both uniqueand compelling.
  • 2013 Open DayStrategy & DesignIs about the energizing tensionof contradictory forces.Likeanydecentmovieyoumighthaveseenlately……
  • 2013 Open Day
  • 2013 Open DayCreating an innovationstrategy.Defining where to play and how to win.2013
  • 2013 Open Day2013 Client NameStrategy wasdeveloped by themilitary as a planof action designedto achieve aspecific goal.
  • 2013 Open Day2013 Client NameNo Choices,No Strategy.By definition, a strategy embodies both theadoption of a particular path towardrealizing a goal, and the elimination of manyother viable possibilities that might havebeen in the consideration set.
  • 2013 Open Day
  • 2013 Open Day
  • 2013 Open Day
  • 2013 Open DayDifferent types of strategies for different types of choices.Growth StrategyHow to drive long term revenueand profit trajectory.Competitive StrategyHow to win against current and potential competitorsin a company’s current lines of business.Segmentation StrategyHow to divide up a given marketto best advantage.Communication StrategyWhat we will say, where, andhow we will say it.Brand StrategyDefining the core values, benefits andembodiments of our brand.Positioning StrategyHow to carve out an ownablemindspace in a given market.Acquisition StrategyWhat types of businesses or assets to buy over time,typically in support of a competitive strategy and/orgrowth strategy.Channel StrategyHow to bring products to marketto best advantage.COMPANYORDIVISIONLEVELBRANDLEVELINNOVATION STRATEGYDefining the path we’ll follow towards newbusinesses / brands / products.
  • 2013 Open DayDifferent types of strategies for different types of choices.Growth StrategyHow to drive long term revenueand profit trajectory.Competitive StrategyHow to win against current and potential competitorsin a company’s current lines of business.Segmentation StrategyHow to divide up a given marketto best advantage.Communication StrategyWhat we will say, where, andhow we will say it.Brand StrategyDefining the core values, benefits andembodiments of our brand.Positioning StrategyHow to carve out an ownablemindspace in a given market.Acquisition StrategyWhat types of businesses or assets to buy over time,typically in support of a competitive strategy and/orgrowth strategy.Channel StrategyHow to bring products to marketto best advantage.COMPANYORDIVISIONLEVELBRANDLEVELINNOVATION STRATEGYDefining the path we’ll follow towards newbusinesses / brands / products.
  • 2013 Open DayINNOVATION STRATEGY:The 8 Principles
  • 2013 Open DayPrinciple 01UpwardInnovation strategymust first andforemost supportthe need togrow the business.
  • 2013 Open DayPrinciple 02Outside In <> Inside OutInnovation strategy is aprocess of finding theintersection betweenwhere the world isheading and where wewant to take thebusiness.
  • 2013 Open DayPrinciple 03Dynamic TransformationInnovation strategy mustbe a pursuit oftransformation, focusingon the dynamics that arereshaping life andbusiness, rather than thetimeless constants.
  • 2013 Open DayPrinciple 04RelativityThe choices we makeare relative to thestarting point of theproject.
  • 2013 Open DayPrinciple 05SimplicityA great strategy can besummed up in asentence, a single page,or on a white board witha marker.
  • 2013 Open DayPrinciple 06DefensibilityA robust strategy shouldnever come across asmere opinion orassertion.
  • 2013 Open DayPrinciple 07Logic Meets InspirationOnce we’ve defined asimple, choicefulairtight, defensiblestrategy per all the otherprinciples, the strategyneeds to be expressedin an inspiring way.
  • 2013 Open DayPrinciple 08Elevator Ready90% of the decisionsinvestors make are inhallways or casualconversations whenstrategies get socializedand you may not alwaysbe there.
  • 2013 Open DayThe 8 Principles:01 UPWARD02 OUTSIDE IN, INSIDE OUT03 DYNAMIC TRANSFORMATION04 RELATIVITY05 SIMPLICITY06 DEFENSIBILITY07 LOGIC MEETS INSPIRATION08 ELEVATOR READY
  • 2013 Open DayThe killer app:A Killer Insight.2013 Client Name
  • 2013 Open DayA beneath-the-surface, mindopening observation.2013 Open Day
  • 2013 Open Day2013 Client NameInsights Role:A source ofcompetitive advantage
  • 2013 Open DayKiller insights are thebuilding blocks ofcompelling strategies.2013 Open Day
  • 2013 Open DayWhat we will have defined at the endof the strategy process.1WHERE TO PLAYWhere the strategicopportunities lie, from acommercial andconsumer perspective.2HOW TO WINA compelling idea, andpath to getting there,that is both inspirationaland defensible.
  • 2013 Open Day2013 Open Day“We know where themoon is, we knowwhere the earth is,everything else isjust details.”
  • 2013 Open DayInnovation Happening.IntroStrategyMaking innovation meaningfulDesignMaking innovation magicalIDEAS
  • 2013 Open DayThank you.