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Innovation and Strategic Design
#EBE13

Anxo López
Resource Manager, Designit
@anxolopez | @Designit_ES
4 things to start with
1. Keep curiosity alive
Photo URL: http://www.flickr.com/photos/veronicabello/6765612013
2. Find out how things work
Photo URL: http://raisingtyandza.blogspot.com.es/2013/08/financial-friday-broken-toys.html
3. Let yourself be surprised by the ordinary
Photo URL: http://rocio-arte.blogspot.com.es/2012/05/arte-de-la-antigua-mesop...
4. Don’t be afraid of uncertainty
Photo URL: http://businessnetworking.com/wp-content/uploads/2013/09/question-marks.jpg
4 things about design and innovation
1. Design sets its focus on problem solving
Photo URL: http://static.ie.groupon-content.net/dealarc/es_co/img/slider/111/r...
2. Innovation builds the foundations for change
Photo URL: http://hqscreen.com/multicolor-google-server-data-center-colors...
3. Design is not based on coincidence
Photo URL: https://media.itsfogo.com/media/sccmsupload/SEO/CP/casino-roulette-970x47...
4. Innovation doesn’t mean doing new things
Photo URL: http://www.lamano-invisible.net/2010/02/tortilla-en-copa-estilo-fer...
4 things that design does for a company
1. Answers the needs of its customers
Photo URL: http://blogs.ft.com/photo-diary/tag/umbrella
2. Pursues objectives by request
Photo URL: http://normanblogger.com/peer-counseling/mountain-climbers
3. It’s limited to a certain constraints
Photo URL: http://creatorspark.info/?p=12552
4. Gets measurable objectives
Photo URL: http://turismocompeticionperu.wordpress.com/2011/08/04/cronometro-en-mano
4 things that designers have made
1. Re-invented workspace
Photo URL: http://oztypewriter.blogspot.com.es/2013/07/typewriters-and-multiculturalism.html
1. Re-invented workspace
Photo URL: http://www.objectifiedfilm.com/wp/wp-content/uploads/2008/08/valentine.jpg
2. Designed a new customer experience
Photo URL: http://keepyourpeckerup.wordpress.com/tag/victory-rolls
2. Designed a new customer experience
Photo URL: http://fashionthatpays.wordpress.com/2011/11/10/top-vintage-designers-no3...
The old definitions of design have
been overtaken by the unstable
nature of the objects
Deyan Sudjic
3. Humanized computer interface
Photo URL: http://os-history.de/windows/dos.html
3. Humanized computer interface
Photo URL: http://blogof.francescomugnai.com/2009/11/mac-os-evolution-from-system-1-0-to-s...
4. Increased customer satisfaction
Photo URL: http://en.wikipedia.org/wiki/Queue_area
4. Increased customer satisfaction
Photo URL: http://designit.com/cases/retail-meets-user-experience-design
4 things to consider working with designers
1. Choose the right designer
Photo URL: http://graffica.info/pantonera
2. Show him all your cards (from the beginning)
Photo URL: http://static.hogarutil.com/archivos/201105/limpiar-naipes-xl-6...
3. Let yourself flow, don’t set the forms
Photo URL: http://elrincondemrteeny.blogspot.com.es/2012/11/bruce-lee-el-maestro...
Don’t (just) say "I dislike"
Photo URL: http://www.blogandbuysale.com
4 things about my work
@
Aarhus
Barcelona
Copenhagen
Curitiba
Göteborg
London
Madrid
München
Oslo
San Francisco
São Paulo
Shanghai
Stockholm
Tel ...
295+
Designits

15

offices
around
the world

16

different
nationalities

36

different
academic
backgrounds

32

average
...
Business Design
Creating and conceptualizing new
business ideas through specific tools
and methodologies.

Design
Research
...
The Experience
http://vimeo.com/76426677
This is not about designing things
that nobody wants. Neither about
designing for problems that do
not exist.
Design should serve to improve
Design should serve to improve
Thanks!
@anxolopez
escribe@anxolopez.eu
www.anxolopez.eu

@Designit_ES
anxo.lopez@designit....
Innovation and Strategic Design
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Innovation and Strategic Design

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Our Resource Manager from Designit Madrid, Anxo López, talked at the EBE event this November.
EBE is the largest social web event for the Spanish speaking community. It takes place every year in Sevilla (Spain).
Anxo prepared this presentation to answer questions as: What is innovation? Is design an innovative discipline? What can a designer do to innovate? Is design a strategic discipline? What can bring a designer to companies creating new products and services?

Published in: Technology, Business

Transcript of "Innovation and Strategic Design"

  1. 1. Innovation and Strategic Design #EBE13 Anxo López Resource Manager, Designit @anxolopez | @Designit_ES
  2. 2. 4 things to start with
  3. 3. 1. Keep curiosity alive Photo URL: http://www.flickr.com/photos/veronicabello/6765612013
  4. 4. 2. Find out how things work Photo URL: http://raisingtyandza.blogspot.com.es/2013/08/financial-friday-broken-toys.html
  5. 5. 3. Let yourself be surprised by the ordinary Photo URL: http://rocio-arte.blogspot.com.es/2012/05/arte-de-la-antigua-mesopotamia.html
  6. 6. 4. Don’t be afraid of uncertainty Photo URL: http://businessnetworking.com/wp-content/uploads/2013/09/question-marks.jpg
  7. 7. 4 things about design and innovation
  8. 8. 1. Design sets its focus on problem solving Photo URL: http://static.ie.groupon-content.net/dealarc/es_co/img/slider/111/revision-ocular-2.jpg
  9. 9. 2. Innovation builds the foundations for change Photo URL: http://hqscreen.com/multicolor-google-server-data-center-colors-wallpaper-37370
  10. 10. 3. Design is not based on coincidence Photo URL: https://media.itsfogo.com/media/sccmsupload/SEO/CP/casino-roulette-970x475.jpg
  11. 11. 4. Innovation doesn’t mean doing new things Photo URL: http://www.lamano-invisible.net/2010/02/tortilla-en-copa-estilo-ferran-adria.html
  12. 12. 4 things that design does for a company
  13. 13. 1. Answers the needs of its customers Photo URL: http://blogs.ft.com/photo-diary/tag/umbrella
  14. 14. 2. Pursues objectives by request Photo URL: http://normanblogger.com/peer-counseling/mountain-climbers
  15. 15. 3. It’s limited to a certain constraints Photo URL: http://creatorspark.info/?p=12552
  16. 16. 4. Gets measurable objectives Photo URL: http://turismocompeticionperu.wordpress.com/2011/08/04/cronometro-en-mano
  17. 17. 4 things that designers have made
  18. 18. 1. Re-invented workspace Photo URL: http://oztypewriter.blogspot.com.es/2013/07/typewriters-and-multiculturalism.html
  19. 19. 1. Re-invented workspace Photo URL: http://www.objectifiedfilm.com/wp/wp-content/uploads/2008/08/valentine.jpg
  20. 20. 2. Designed a new customer experience Photo URL: http://keepyourpeckerup.wordpress.com/tag/victory-rolls
  21. 21. 2. Designed a new customer experience Photo URL: http://fashionthatpays.wordpress.com/2011/11/10/top-vintage-designers-no3-mary-quant
  22. 22. The old definitions of design have been overtaken by the unstable nature of the objects Deyan Sudjic
  23. 23. 3. Humanized computer interface Photo URL: http://os-history.de/windows/dos.html
  24. 24. 3. Humanized computer interface Photo URL: http://blogof.francescomugnai.com/2009/11/mac-os-evolution-from-system-1-0-to-snow-leopard-55-wonderful-images
  25. 25. 4. Increased customer satisfaction Photo URL: http://en.wikipedia.org/wiki/Queue_area
  26. 26. 4. Increased customer satisfaction Photo URL: http://designit.com/cases/retail-meets-user-experience-design
  27. 27. 4 things to consider working with designers
  28. 28. 1. Choose the right designer Photo URL: http://graffica.info/pantonera
  29. 29. 2. Show him all your cards (from the beginning) Photo URL: http://static.hogarutil.com/archivos/201105/limpiar-naipes-xl-668x400x80xX.jpg
  30. 30. 3. Let yourself flow, don’t set the forms Photo URL: http://elrincondemrteeny.blogspot.com.es/2012/11/bruce-lee-el-maestro.html
  31. 31. Don’t (just) say "I dislike" Photo URL: http://www.blogandbuysale.com
  32. 32. 4 things about my work
  33. 33. @ Aarhus Barcelona Copenhagen Curitiba Göteborg London Madrid München Oslo San Francisco São Paulo Shanghai Stockholm Tel Aviv Tokio We help you to make sense of innovation We create and give form to ideas working together with your teams and your clients
  34. 34. 295+ Designits 15 offices around the world 16 different nationalities 36 different academic backgrounds 32 average age
  35. 35. Business Design Creating and conceptualizing new business ideas through specific tools and methodologies. Design Research Service Design Multiple investigation techniques applied to design processes. Improving or creating new services through design tools and skills. Product Design Information Design Modification and creation of objects to make them useful and practical. Translation of complex information or unorganized data into structured, meaningful and accessible information. Interaction Design Metrics Creating simple and attractive user experiences to digital products and services. QUO, online methodology to measure the perceived quality of a digital environment complementing web analytics.
  36. 36. The Experience http://vimeo.com/76426677
  37. 37. This is not about designing things that nobody wants. Neither about designing for problems that do not exist.
  38. 38. Design should serve to improve
  39. 39. Design should serve to improve Thanks! @anxolopez escribe@anxolopez.eu www.anxolopez.eu @Designit_ES anxo.lopez@designit.es www.designit.com
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