Generative Design and Design Hacking
 

Generative Design and Design Hacking

on

  • 698 views

Guy Haviv, Design Director at Designit TLV, presentation about Generative Design and Design Hacking.

Guy Haviv, Design Director at Designit TLV, presentation about Generative Design and Design Hacking.

Statistics

Views

Total Views
698
Views on SlideShare
696
Embed Views
2

Actions

Likes
8
Downloads
12
Comments
2

2 Embeds 2

http://pinterest.com 1
http://www.pinterest.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Generative Design and Design Hacking Generative Design and Design Hacking Presentation Transcript

  • Hello.GuyHaviv.DesignDirectorTelAvivGenerative Design Guy Haviv
  • Design Hacking /Generative Designa brief introduction toGenerative Design Guy Haviv Designit
  • IntroductionGenerative Design Guy Haviv Designit View slide
  • Generative Design Guy Haviv DesignitNowadays, kids already knowall about the creative softwareused for design— all we can do is teach youhow to think.I’ve heard this from several teachers at Shenkar:Introduction View slide
  • Generative Design Guy Haviv DesignitNowadays, kids already knowall about the creative softwareused for design— all we can do is teach youhow to think.I’ve heard this from several teachers at Shenkar:Introduction
  • Generative Design Guy Haviv DesignitWhat I learnedfrom Dan, a friendof mine who’s anillustratorIntroduction
  • Generative Design Guy Haviv Designitbe obsessed withthe process.Draw > Xerox to 2000% > Draw Again > Scan > Add typeIntroduction
  • Generative Design Guy Haviv Designiteveryone’s usingthe same tools?let’s tinker with thetools then.Introduction
  • Generative DesignGenerative Design Guy Haviv Designit
  • Generative Design Guy Haviv DesignitWe should masterour tools, and thenalter them.Generative Design
  • Generative Design Guy Haviv DesignitCore Image Fun Housegenerative tool #01Download Graphic Tools for Xcode:https://developer.apple.com/downloads/index.action?name=Graphics#Generative DesignMac only
  • Generative Design Guy Haviv DesignitTake an image and stack abunch of live pixel effects on topof it.(originally made as a framework exploration tool)Generative DesignCore Image Fun House
  • Generative Design Guy Haviv DesignitDesign Hacking
  • Generative Design Guy Haviv Designit(demo).Generative Design
  • Generative Design Guy Haviv DesignitGenerative DesignProcessinggenerative tool #02processing.orgMac & PCOpen source
  • Generative Design Guy Haviv DesignitMaybe the most well knowngenerative design tool.Open source, very welldocumented.Generative DesignProcessing
  • Generative Design Guy Haviv DesignitWrite simplified Javacode, get visual results.Thousands of samplesto play with.Generative Design
  • Generative Design Guy Haviv Designit
  • Generative Design Guy Haviv Designit
  • Generative Design Guy Haviv DesignitGenerative DesignQuartz Composergenerative tool #03Download Graphic Tools for Xcode:https://developer.apple.com/downloads/index.action?name=Graphics#Mac only
  • Generative Design Guy Haviv DesignitNode based visual language formixing image, video, audio,code & other media.Generative DesignQuartz Composer
  • Generative Design Guy Haviv Designit
  • Generative Design Guy Haviv DesignitQuartz Composer files arecalled Compositions.They are used on the Mac as:Screen saversiTunes visualizersKeynote pluginsThey are also playable on any Mac with Quicktime.Generative Design
  • Generative Design Guy Haviv DesignitI used Quartz Composer to create an interactive poster.Generative Design
  • Generative Design Guy Haviv Designit(demo).Generative Design
  • Generative Design Guy Haviv DesignitGenerative DesignQuartz Composergenerative tool #03Download Graphic Tools for Xcode:https://developer.apple.com/downloads/index.action?name=Graphics#Mac only
  • Generative Design Guy Haviv DesignitGenerative DesignQuartz ComposerGet “Graphic tools for Xcode”
  • Generative Design Guy Haviv DesignitGenerative DesignNodeBoxgenerative tool #04nodebox.netMac onlyOpen Source
  • Generative Design Guy Haviv DesignitNodeBox is fucking awesome.You write Python code &generate vector graphics.Copy as PDF to Illustrator to continue tweaking.Generative DesignNodeBox
  • Generative Design Guy Haviv Designit
  • Generative Design Guy Haviv DesignitMy first gig at nascent was writing a script that served asthe basis of the Kodak Leaf visual languageGenerative Design
  • Kodak Leaf brand visual languageDesigned by Roy Yogev
  • Kodak Leaf brand visual languageDesigned by Roy Yogev
  • Generative Design Guy Haviv DesignitI used NodeBox to generate infographic postersGenerative Design
  • Generative Design Guy Haviv DesignitAnd as a basis for an identity for Israeli eCommerce infrastructure company ‘mercado’Generative Design
  • Generative Design Guy Haviv DesignitJVP brand identity workGenerative Design
  • Generative Design Guy Haviv Designitand also in a branding project to wrap shapes around pathsGenerative Design
  • Generative Design Guy Haviv Designitand also in a branding project to wrap shapes around pathsGenerative Design
  • Generative Design Guy Haviv Designit(demo).Generative Design
  • Generative Design Guy Haviv DesignitGenerative DesignScriptographerIllustrator scripting plugingenerative tool #05scriptographer.orgMac & PCOpen source
  • Generative Design Guy Haviv DesignitScriptographer is an interactivescripting environment forIllustrator.It adds a palette with scripts and a few tools - all ofwhich can be edited and manipulated.Generative Design
  • Generative Design Guy Haviv DesignitGenerative Design
  • Generative Design Guy Haviv Designit(demo).Generative Design
  • Generative Design Guy Haviv DesignitGenerative DesignPostScript Hackinggenerative tool #06
  • Generative Design Guy Haviv DesignitWhat happens if you output anIllustrator file to .ps, and thenplay with random numbersinside?And then open the .ps with Adobe Distiller to makeit a PDF to view the results?Generative Design
  • Generative Design Guy Haviv DesignitGenerative Design
  • Generative Design Guy Haviv DesignitGenerative Design
  • Generative Design Guy Haviv DesignitGenerative Design
  • Generative Design Guy Haviv DesignitThen, distill the .ps fileback to a PDF.Generative Design
  • Generative Design Guy Haviv DesignitI used postscript hacking mainly to distort shapesGenerative Design
  • Generative Design Guy Haviv DesignitI used postscript hacking mainly to distort shapesGenerative Design
  • Design ‘Hacking’Generative Design Guy Haviv DesignitOptional:
  • Generative Design Guy Haviv DesignitUnderstand the.AI + .PDFrelationshipDesign Hackinghack #01
  • Generative Design Guy Haviv DesignitDesign HackingIllustrator is an incredible app -it has forward compatibility.Each .ai file actually has a hidden .pdf file inside.
  • Generative Design Guy Haviv DesignitDesign Hacking.ai + pdf bundles enable QuickLook on .ai files.
  • Generative Design Guy Haviv DesignitBe an app bundleresearcher/ninja.Design Hackinghack #02
  • Generative Design Guy Haviv DesignitThe Finder has a trick calledbundles.Bundles are folders that act likesingle files.They hide some good stuff inside.Design Hacking
  • Generative Design Guy Haviv Designit.app files are bundles.Let’s look at an example.iWork files used to be bundles.Let’s extract some media from a .keynotedocumentDesign Hacking
  • Generative Design Guy Haviv DesignitFonts are usuallyembedded withinPDFsDesign Hackinghack #03
  • Generative Design Guy Haviv DesignitWhen you export a file to PDF,the relevant fonts are beingembedded into that PDF.And you can extract them.Get FontForge to try this stuff out.Design Hacking
  • Generative Design Guy Haviv Designit(demo?).Design Hacking
  • Generative Design Guy Haviv DesignitBe aPDF-everywhereninja.Design Hackinghack #04
  • Generative Design Guy Haviv DesignitPrinters speakPostScript.Design Hacking
  • Generative Design Guy Haviv DesignitPDFs arePostScriptwrappers.Design HackingIllustrator is like a planning environment for PDFs.
  • Generative Design Guy Haviv DesignitMacs speak PDFquite fluently.Design Hacking
  • Generative Design Guy Haviv DesignitNearly every time you seesomething on screen, it’s avector PDF.Design HackingMacs speak PDF quite fluently.
  • Generative Design Guy Haviv DesignitGrapherDictionaryiCalDesign HackingDemo
  • Generative Design Guy Haviv DesignitDesign Hacking
  • Generative Design Guy Haviv DesignitDesign Hacking
  • Generative Design Guy Haviv Designit(demo).Design Hacking
  • Generative Design Guy Haviv DesignitGenerative Design Guy HavivThank you.Guy Havivguy.haviv@designit.comGuy Haviv