Beyond Packaging Business Briefing

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Highlights from our Business Briefing on Packaging. In this presentation, our Chief Visionary Officer Mikal Hallstrup shares some key insights into how smart packaging can boost both brands and bottom lines.

Published in: Design, Business

Beyond Packaging Business Briefing

  1. 1. Beyond packaging Designit Business Briefing August 2013 D
  2. 2. Beyond packaging Designit Business Briefing We’re Designit Welcome to our business briefing August 2013
  3. 3. Beyond packaging Designit Business Briefing 10% of you are just looking for better packaging Source: Designit
  4. 4. Beyond packaging Designit Business Briefing 40% of you work with or are just interested in packaging Source: Designit
  5. 5. Beyond packaging Designit Business Briefing 50% of you think that packaging is a vital part of a brand Source: Designit
  6. 6. Beyond packaging Designit Business Briefing You all have different requirements and end-user expectations
  7. 7. Beyond packaging Designit Business Briefing The world is full of crappy stuff... Packaging is no exception and design is a great way of fixing it! August 2013
  8. 8. Beyond packaging Designit Business Briefing How to open a milk carton properly? A persistent challenge! Source: www.youtube.com/watch?v=OJQ9JmRoMq8
  9. 9. Beyond packaging Designit Business Briefing Consumers have the power – excite them! Source: Designit
  10. 10. Beyond packaging Designit Business Briefing Denialism is dangerous – packaging does matter! Source: peakcare.wordpress.com
  11. 11. Beyond packaging Designit Business Briefing Sustainability
  12. 12. Beyond packaging Designit Business Briefing Source: beunpackaged.com If you want to buy at Unpackaged, bring your own containers
  13. 13. Beyond packaging Designit Business Briefing Fight food waste! Source: Designit
  14. 14. Beyond packaging Designit Business Briefing Source: www.prweb.com Redesign the content or the packaging?
  15. 15. Beyond packaging Designit Business Briefing Sustainable or just looking green? Source: hellomaterialsblog.files.wordpress.com/2012/05/enkeveggbig.jpg
  16. 16. Beyond packaging Designit Business Briefing Good, green intentions – avoid the sustainability trap Source: apartmenttherapy.com
  17. 17. Beyond packaging Designit Business Briefing Usability
  18. 18. Beyond packaging Designit Business Briefing Source: Designit Added functionality
  19. 19. Beyond packaging Designit Business Briefing Product and packaging together creates the experience Source: thebigblogtheory.files.wordpress
  20. 20. Beyond packaging Designit Business Briefing Source: neverchill.com/wp-content/uploads/2012/04/1280-bloom-chips-lead.jpg Improve servability?
  21. 21. Beyond packaging Designit Business Briefing Servability? Rethink and expand the purpose of your packaging? Source: Designit
  22. 22. Beyond packaging Designit Business Briefing Brandability Source: Designit
  23. 23. Beyond packaging Designit Business Briefing Packaging is becoming a major touch point in a world of digital stuff Source: www.cartype.com/pics/8045/full/mini_box_4.jpg
  24. 24. Beyond packaging Designit Business Briefing Source: www.helpineedhelp.com/#/ and http://www.save-a-lot.dk Differents approaches to packaging
  25. 25. Beyond packaging Designit Business Briefing Source: www.helpineedhelp.com Whatever you do, do it 100%
  26. 26. Beyond packaging Designit Business Briefing Source: www.helpineedhelp.com Greatness takes attitude. Also in packaging
  27. 27. Beyond packaging Designit Business Briefing
  28. 28. Beyond packaging Designit Business Briefing We created the perfect packaging – it can’t be opened. Source: en.wikipedia.org/wiki/Wrap_rage
  29. 29. Beyond packaging Designit Business Briefing Source: www.realisedesign.co.uk/product-design-blog Turning pain points into brand and business
  30. 30. Beyond packaging Designit Business Briefing Source: www.amazon.com ‘Follow-up and improve’ initiatives
  31. 31. Beyond packaging Designit Business Briefing Source: www.ikea.com Take pride in your packaging – whatever it is!
  32. 32. Beyond packaging Designit Business Briefing Source: www.ikea.com Even flat pack can be fun
  33. 33. Beyond packaging Designit Business Briefing Source: www.ikea.com Think systemic, think packaging principles across the range
  34. 34. Beyond packaging Designit Business Briefing Source: www.ikea.com Packaging going social
  35. 35. Beyond packaging Designit Business Briefing Rethink Challenge Solution Source: Designit Rethink! Don’t let deadlines and specifications be your only inspiration!
  36. 36. Beyond packaging Designit Business Briefing Get inspired to improve...
  37. 37. Beyond packaging Designit Business Briefing New reality, new demands Source: Designit and www.littledoremi.com
  38. 38. Beyond packaging Designit Business Briefing Improve the information experience Source: http://www.to-genkyo.com
  39. 39. Beyond packaging Designit Business Briefing Improve the information experience Source: Designit
  40. 40. Beyond packaging Designit Business Briefing Improve your information experience Source: http://gualaclosures.com
  41. 41. Beyond packaging Designit Business Briefing Rethink the problem? Source: www.yankodesign.com/2010/04/20/ups-universal-packaging-system-recyclable- corrugated-cardboard-sheet-by-patrick-sung/
  42. 42. Beyond packaging Designit Business Briefing Learn from other industries Source: www.greenerpackage.com
  43. 43. Beyond packaging Designit Business Briefing Remember small improvements while hunting big innovations
  44. 44. Beyond packaging Designit Business Briefing Remember small improvements while hunting big innovations Source: http://www.rnrassociates.com
  45. 45. Beyond packaging Designit Business Briefing Don’t overimprove Source: www.dutchboy.com
  46. 46. Beyond packaging Designit Business Briefing Keep it simple
  47. 47. Beyond packaging Designit Business Briefing Home made innovation can inspire to new solutions Source: 4.bp.blogspot.com
  48. 48. Beyond packaging Designit Business Briefing Make package a part of the product Source: coolmaterial.com/home/grill-cube/
  49. 49. Beyond packaging Designit Business Briefing Show some attitude! Source: www.helpineedhelp.com
  50. 50. Beyond packaging Designit Business Briefing Review your content Source: 1funny.com/beer-meat/
  51. 51. Beyond packaging Designit Business Briefing Where others fail, you can succeed Source: cheezburger.com/4542397440
  52. 52. Beyond packaging Designit Business Briefing Reduce to the max! Source: http://www.a2591.com
  53. 53. Beyond packaging Designit Business Briefing Protect Inform Marketing Security Authenticate Convenience Handling Stacking Display Brand alignment Shelf impact Unboxing Reclosing Dispensing Portion control Serving Reuse Reduce Recycle Material Rank from 1 to 5 and evaluate 3 1 1 5 Source: Designit and freevector.com Check your performance
  54. 54. Beyond packaging Designit Business Briefing Always remember, packaging is not about boxing but unboxing! Thanks! Source: cheezburger.com/4542397440Source: thehandheldblog.com Mikal Hallstrup Chief Visionary Officer mikal.hallstrup@designit.com

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