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Beyond Packaging Business Briefing

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Highlights from our Business Briefing on Packaging. In this presentation, our Chief Visionary Officer Mikal Hallstrup shares some key insights into how smart packaging can boost both brands and bottom …

Highlights from our Business Briefing on Packaging. In this presentation, our Chief Visionary Officer Mikal Hallstrup shares some key insights into how smart packaging can boost both brands and bottom lines.

More in: Design , Business
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  • 1. Beyond packaging Designit Business Briefing August 2013 D
  • 2. Beyond packaging Designit Business Briefing We’re Designit Welcome to our business briefing August 2013
  • 3. Beyond packaging Designit Business Briefing 10% of you are just looking for better packaging Source: Designit
  • 4. Beyond packaging Designit Business Briefing 40% of you work with or are just interested in packaging Source: Designit
  • 5. Beyond packaging Designit Business Briefing 50% of you think that packaging is a vital part of a brand Source: Designit
  • 6. Beyond packaging Designit Business Briefing You all have different requirements and end-user expectations
  • 7. Beyond packaging Designit Business Briefing The world is full of crappy stuff... Packaging is no exception and design is a great way of fixing it! August 2013
  • 8. Beyond packaging Designit Business Briefing How to open a milk carton properly? A persistent challenge! Source: www.youtube.com/watch?v=OJQ9JmRoMq8
  • 9. Beyond packaging Designit Business Briefing Consumers have the power – excite them! Source: Designit
  • 10. Beyond packaging Designit Business Briefing Denialism is dangerous – packaging does matter! Source: peakcare.wordpress.com
  • 11. Beyond packaging Designit Business Briefing Sustainability
  • 12. Beyond packaging Designit Business Briefing Source: beunpackaged.com If you want to buy at Unpackaged, bring your own containers
  • 13. Beyond packaging Designit Business Briefing Fight food waste! Source: Designit
  • 14. Beyond packaging Designit Business Briefing Source: www.prweb.com Redesign the content or the packaging?
  • 15. Beyond packaging Designit Business Briefing Sustainable or just looking green? Source: hellomaterialsblog.files.wordpress.com/2012/05/enkeveggbig.jpg
  • 16. Beyond packaging Designit Business Briefing Good, green intentions – avoid the sustainability trap Source: apartmenttherapy.com
  • 17. Beyond packaging Designit Business Briefing Usability
  • 18. Beyond packaging Designit Business Briefing Source: Designit Added functionality
  • 19. Beyond packaging Designit Business Briefing Product and packaging together creates the experience Source: thebigblogtheory.files.wordpress
  • 20. Beyond packaging Designit Business Briefing Source: neverchill.com/wp-content/uploads/2012/04/1280-bloom-chips-lead.jpg Improve servability?
  • 21. Beyond packaging Designit Business Briefing Servability? Rethink and expand the purpose of your packaging? Source: Designit
  • 22. Beyond packaging Designit Business Briefing Brandability Source: Designit
  • 23. Beyond packaging Designit Business Briefing Packaging is becoming a major touch point in a world of digital stuff Source: www.cartype.com/pics/8045/full/mini_box_4.jpg
  • 24. Beyond packaging Designit Business Briefing Source: www.helpineedhelp.com/#/ and http://www.save-a-lot.dk Differents approaches to packaging
  • 25. Beyond packaging Designit Business Briefing Source: www.helpineedhelp.com Whatever you do, do it 100%
  • 26. Beyond packaging Designit Business Briefing Source: www.helpineedhelp.com Greatness takes attitude. Also in packaging
  • 27. Beyond packaging Designit Business Briefing
  • 28. Beyond packaging Designit Business Briefing We created the perfect packaging – it can’t be opened. Source: en.wikipedia.org/wiki/Wrap_rage
  • 29. Beyond packaging Designit Business Briefing Source: www.realisedesign.co.uk/product-design-blog Turning pain points into brand and business
  • 30. Beyond packaging Designit Business Briefing Source: www.amazon.com ‘Follow-up and improve’ initiatives
  • 31. Beyond packaging Designit Business Briefing Source: www.ikea.com Take pride in your packaging – whatever it is!
  • 32. Beyond packaging Designit Business Briefing Source: www.ikea.com Even flat pack can be fun
  • 33. Beyond packaging Designit Business Briefing Source: www.ikea.com Think systemic, think packaging principles across the range
  • 34. Beyond packaging Designit Business Briefing Source: www.ikea.com Packaging going social
  • 35. Beyond packaging Designit Business Briefing Rethink Challenge Solution Source: Designit Rethink! Don’t let deadlines and specifications be your only inspiration!
  • 36. Beyond packaging Designit Business Briefing Get inspired to improve...
  • 37. Beyond packaging Designit Business Briefing New reality, new demands Source: Designit and www.littledoremi.com
  • 38. Beyond packaging Designit Business Briefing Improve the information experience Source: http://www.to-genkyo.com
  • 39. Beyond packaging Designit Business Briefing Improve the information experience Source: Designit
  • 40. Beyond packaging Designit Business Briefing Improve your information experience Source: http://gualaclosures.com
  • 41. Beyond packaging Designit Business Briefing Rethink the problem? Source: www.yankodesign.com/2010/04/20/ups-universal-packaging-system-recyclable- corrugated-cardboard-sheet-by-patrick-sung/
  • 42. Beyond packaging Designit Business Briefing Learn from other industries Source: www.greenerpackage.com
  • 43. Beyond packaging Designit Business Briefing Remember small improvements while hunting big innovations
  • 44. Beyond packaging Designit Business Briefing Remember small improvements while hunting big innovations Source: http://www.rnrassociates.com
  • 45. Beyond packaging Designit Business Briefing Don’t overimprove Source: www.dutchboy.com
  • 46. Beyond packaging Designit Business Briefing Keep it simple
  • 47. Beyond packaging Designit Business Briefing Home made innovation can inspire to new solutions Source: 4.bp.blogspot.com
  • 48. Beyond packaging Designit Business Briefing Make package a part of the product Source: coolmaterial.com/home/grill-cube/
  • 49. Beyond packaging Designit Business Briefing Show some attitude! Source: www.helpineedhelp.com
  • 50. Beyond packaging Designit Business Briefing Review your content Source: 1funny.com/beer-meat/
  • 51. Beyond packaging Designit Business Briefing Where others fail, you can succeed Source: cheezburger.com/4542397440
  • 52. Beyond packaging Designit Business Briefing Reduce to the max! Source: http://www.a2591.com
  • 53. Beyond packaging Designit Business Briefing Protect Inform Marketing Security Authenticate Convenience Handling Stacking Display Brand alignment Shelf impact Unboxing Reclosing Dispensing Portion control Serving Reuse Reduce Recycle Material Rank from 1 to 5 and evaluate 3 1 1 5 Source: Designit and freevector.com Check your performance
  • 54. Beyond packaging Designit Business Briefing Always remember, packaging is not about boxing but unboxing! Thanks! Source: cheezburger.com/4542397440Source: thehandheldblog.com Mikal Hallstrup Chief Visionary Officer mikal.hallstrup@designit.com