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"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
"How we Think How we Act"
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"How we Think How we Act"

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Guy Haviv, Design Director at Designit TLV - Presentation about Design and User experience "How we Think How we Act"

Guy Haviv, Design Director at Designit TLV - Presentation about Design and User experience "How we Think How we Act"

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  • 1. 2013 Open DayHow we think.How we act.DESIGNIT
  • 2. 2013 Open DayWe wanted to take a fewminutes and talk aboutmaking innovation magical.Intro
  • 3. 2013 Open DayAnd to do that, we want totake some of the mystery outof the design process.Intro
  • 4. 2013 Open DayIntro“It’s magical, but it’s not magic.”Yoram Berckowicz
  • 5. 2013 Open DayIntroHow we think,How we act.
  • 6. 2013 Open DayI’d like to make this more tangibleby segmenting the talk into twotypical challenges:Intro
  • 7. 2013 Open Day1IntroGiving ideasshape & formThis is the process we often refer to as Brand Identity Design
  • 8. 2013 Open Day2IntroMaterializingproducts & servicesThis is the process we often refer to as User Experience Design
  • 9. 2013 Open DayPart 01Giving ideas shape & form
  • 10. 2013 Open DayGiving ideas shape & formDistill an organization’s missionand purpose into coherentsymbols & visuals.
  • 11. 2013 Open DayClarify & amplify.Giving ideas shape & form
  • 12. 2013 Open DayWhen we’re designing a brand identityWe’re trying to create visualvessels that can accumulatemeaning over time.Giving ideas shape & form
  • 13. 2013 Open DayAccumulate meaning over time?New York Times Magazine ‘T’ markGiving ideas shape & form
  • 14. 2013 Open DayAccumulate meaning over time?New York Times Magazine ‘T’ markGiving ideas shape & form
  • 15. 2013 Open DaySomething that communicates aconcept or point of view(and implicitly positions an organization /company in a market / space)Giving ideas shape & form
  • 16. 2013 Open DayThen,We need to create a graphictoolbox that allows consistentexpression across media &messages.Giving ideas shape & form
  • 17. 2013 Open DayAOL brand refresh,by the wonderful Wolff Olins
  • 18. 2013 Open DayAOL brand refresh,by the wonderful Wolff Olins
  • 19. 2013 Open DayHow?Giving ideas shape & form
  • 20. 2013 Open Day01Discover02DistillMessages& Brief03Inspiration04Play,Make,Generate05Evaluate06FormalizeGiving ideas shape & form
  • 21. 2013 Open Day01DiscoverGiving ideasshape & form
  • 22. 2013 Open Day02DistillMessages& BriefGiving ideasshape & form
  • 23. 2013 Open Day03InspirationGiving ideasshape & form
  • 24. 2013 Open Day03InspirationGiving ideasshape & form
  • 25. 2013 Open Day04Play,Make,GenerateGiving ideasshape & form
  • 26. 2013 Open Day05EvaluateGiving ideasshape & form
  • 27. 2013 Open Day05EvaluateGiving ideasshape & form
  • 28. 2013 Open Day05EvaluateGiving ideasshape & formDoes it workacross media &touch points?
  • 29. 2013 Open Day;06FormalizeGiving ideasshape & form
  • 30. 2013 Open DayPart 02Materializing products &services
  • 31. 2013 Open DayMaterializingproducts & servicesThe act of designing products isabout balancing humans,business & technology.
  • 32. 2013 Open DayMaterializingproducts & servicesHumansUnderstanding users acrossdifferent touch-points and theirneeds & wants.
  • 33. 2013 Open DayMaterializingproducts & servicesBusinessUnderstanding business goals &balancing them with user needs.
  • 34. 2013 Open DayMaterializingproducts & servicesTechnologyUnderstanding platforms,frameworks, technicalities,limitations and potential.
  • 35. 2013 Open Day“nothing is impossible! that’s whatscience is all about!”
  • 36. 2013 Open Day“no! That’s what’s being a magical elf isall about!”
  • 37. 2013 Open DayMaterializingproducts & servicesCreating something that has value,is simple, understandable, is a joyto use, and a delight to behold.
  • 38. 2013 Open DayMaterializingproducts & servicesIt’s not about how it works,and it’s not about how it looks,
  • 39. 2013 Open DayMaterializingproducts & servicesIt’s about the magic of how itworks & looks & delights.
  • 40. 2013 Open DayMaterializingproducts & servicesOn a personal note,Almost everything I know aboutdigital product design, I learntfrom Kathy Sierra
  • 41. 2013 Open DayFind these onher blog:CreatingPassionateUsers
  • 42. 2013 Open DayMaterializingproducts & servicesgo read it:headrush.typepad.com
  • 43. 2013 Open DayHow?Materializingproducts & services
  • 44. 2013 Open Day01PlatformInvestigation02UserResearch03Ideation04ScopeDefinition05Planning,SchematicDesign06VisualDesign08DevelopmentSupport09TuningMaterializingproducts & services07Test,Validate
  • 45. 2013 Open Day01PlatformInvestigationMaterializingproducts & services
  • 46. 2013 Open Day02UserResearchMaterializingproducts & servicesv
  • 47. 2013 Open Day03IdeationMaterializingproducts & servicesv
  • 48. 2013 Open Day04ScopeDefinitionMaterializingproducts & services
  • 49. 2013 Open Day04Planning:SchematicDesignMaterializingproducts & services
  • 50. 2013 Open Day05VisualDesignMaterializingproducts & services
  • 51. 2013 Open Day05VisualDesignMaterializingproducts & services
  • 52. 2013 Open Day07Test,ValidateMaterializingproducts & services
  • 53. 2013 Open Day08DevelopmentSupportMaterializingproducts & services
  • 54. 2013 Open Day09TuningMaterializingproducts & services
  • 55. 2013 Open DayMaterializingproducts & servicesWe’ve learned that sometimeswe can ‘hack’ the complexity ofprojects by using a timecompressed process
  • 56. 2013 Open Day01PlatformInvestigation02UserResearch03Ideation04ScopeDefinition05Planning,SchematicDesign06VisualDesign08DevelopmentSupport09TuningMaterializingproducts & services07Test,Validate
  • 57. 2013 Open DayMaterializingproducts & services01Platform Investigation02UserResearch03Ideation04ScopeDefinition05Planning,SchematicDesign06VisualDesign08Development Support09Tuning07Test,Validate
  • 58. 2013 Open DayMaterializingproducts & servicesFor exampleBreak product into modules.Choose 15 Screens.Mock them up.
  • 59. 2013 Open DayMaterializingproducts & servicesMockups maketheory tangible.They’re horizontal.They’re aggressive.They’re oversimplified.
  • 60. 2013 Open DayMaterializingproducts & servicesWhen you’re done withthe mockups, nothing scaresyou.(you’ve already tackled a horizontal span of the problem domain.)
  • 61. 2013 Open DayMaterializingproducts & servicesWhen you’re done withthe mockups, nothing scaresyou.(you’ve already tackled a horizontal span of the problem domain.)
  • 62. 2013 Open DayMaterializingproducts & servicesWhen you’re done withthe mockups, nothing scaresyou.(you’ve already tackled a horizontal span of the problem domain.)
  • 63. 2013 Open DayMaterializingproducts & servicesWhen you’re done withthe mockups, nothing scaresyou.(you’ve already tackled a horizontal span of the problem domain.)
  • 64. 2013 Open DayPart 04Outro2013 Open Day
  • 65. 2013 Open DayOutroThere’s so much more to talkabout. But perhaps it’s better totake a closer look.
  • 66. 2013 Open DayOutroWhich is why we’ve re-arranged the office intosmaller workspaces where you can meet theteam and discuss projects.
  • 67. 2013 Open DayThank you.

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