0
LOCATION: MÜNCHEN/ DATE: 21-2-2013

CREATE THE DIFFERENCE
PRESENTATION

COMBINE STRENGTHS!
VanBerlo	
  -­‐	
  designfokus	...
The future is
not what it
used to be!

2
In the past,
the future was
better than
the now!
3
Anything goes!

4
A better place!

5
Today, the
past is better
than the now!
6
7
Future is
hitting us!

8
We face wicked
problems!
• 
• 
• 
• 
• 
• 

Pollution
Sustainability
Saturated consumers
Talent scarcity
Fierce competitio...
Uncertainty !

10
?	
  

How to react?

11
Different approaches

Cultures approach
uncertainty in different
ways – as with
innovation and product
development!
12
British

13
14
German

15
16
Dutch

17
18
Dealing with uncertainty:
“everything that’s uncertain, is interesting…”
“everything that’s uncertain, is dangerous…”
“eve...
3 ways to solve wicked
problems…
1. Authoritarian: Let Steve Jobs do it!
2. Competitive: Let the best win!
3. Collaborativ...
...and their feasability.
1. Steve can’t do it anymore
2. We will have to wait forever
3. The only viable option!
21
We can only
solve wicked
problems if we
collaborate!
22
Collaborate between cultures!

What about the Dutch and German?

23
Typical Dutch…

24
Typical German…

25
Culture What are strong aspects:

German strength in
innovation:
thoroughness,
quality, uncertainty
avoidance, control…

D...
Implications on innovation:
German strengths:
Focused, stringent,
goal oriented,
Their challenges:
Creating new
opportunit...
How to tackle an issue:

28
German approach:

29
Dutch approach:

30
Innovation funnel:
German funnel:

Dutch funnel:

Focused on
achieving the right
quality of outcome:
suspicious,
thorough,...
Innovation funnel:
German funnel:
tight

Dutch funnel: open

32
Typical German?
Siemens, Mercedes,
DB, etc.
High-tech, process,
quality, reliable,
But:
Boring, technology
centered
33
Typical Dutch?
Philips, TomTom,
Unilever, etc.
Inventive, creative,
opportunistic,
But:
Not so thorough,
human centered
34
Combining strengths!

IMAGINE!
35
Combining strengths!

A Siemens product,
with the design
quality of Philips?
36
Combining strengths!

A Philips product,
with the build
quality of Siemens?
37
Innovation Process / Combining strengths

Dutch push

Germans pull

38
Despite...

39
Let’s combine strengths!

40
Thank you! /

41
Jan-Erik Baars
Associate Partner DACH Market

www.vanberlo.nl	
  

www.janerikbaars.com	
  
Pictures from iStockphoto
©iSt...
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Dutch German Collaboration @ MCBW 2013

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We face wicked problems and scientists tell that can only solve them through collaboration: why not combining strengths of two rather different cultures?

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Transcript of "Dutch German Collaboration @ MCBW 2013"

  1. 1. LOCATION: MÜNCHEN/ DATE: 21-2-2013 CREATE THE DIFFERENCE PRESENTATION COMBINE STRENGTHS! VanBerlo  -­‐  designfokus   Copyright  Jan-­‐Erik  Baars,  2013  
  2. 2. The future is not what it used to be! 2
  3. 3. In the past, the future was better than the now! 3
  4. 4. Anything goes! 4
  5. 5. A better place! 5
  6. 6. Today, the past is better than the now! 6
  7. 7. 7
  8. 8. Future is hitting us! 8
  9. 9. We face wicked problems! •  •  •  •  •  •  Pollution Sustainability Saturated consumers Talent scarcity Fierce competition … 9
  10. 10. Uncertainty ! 10
  11. 11. ?   How to react? 11
  12. 12. Different approaches Cultures approach uncertainty in different ways – as with innovation and product development! 12
  13. 13. British 13
  14. 14. 14
  15. 15. German 15
  16. 16. 16
  17. 17. Dutch 17
  18. 18. 18
  19. 19. Dealing with uncertainty: “everything that’s uncertain, is interesting…” “everything that’s uncertain, is dangerous…” “everything that’s uncertain, is ridiculous…” Source:  G.  Hofstede   19
  20. 20. 3 ways to solve wicked problems… 1. Authoritarian: Let Steve Jobs do it! 2. Competitive: Let the best win! 3. Collaborative: Combining strengths! 20
  21. 21. ...and their feasability. 1. Steve can’t do it anymore 2. We will have to wait forever 3. The only viable option! 21
  22. 22. We can only solve wicked problems if we collaborate! 22
  23. 23. Collaborate between cultures! What about the Dutch and German? 23
  24. 24. Typical Dutch… 24
  25. 25. Typical German… 25
  26. 26. Culture What are strong aspects: German strength in innovation: thoroughness, quality, uncertainty avoidance, control… Dutch strength in innovation: opportunism, witty, flexible, with the flow… 26
  27. 27. Implications on innovation: German strengths: Focused, stringent, goal oriented, Their challenges: Creating new opportunities, flexibility, speed, Dutch strengths: Openness, confidence, consensus oriented, Their challenges: Processing opportunities, rigidity, stability, 27
  28. 28. How to tackle an issue: 28
  29. 29. German approach: 29
  30. 30. Dutch approach: 30
  31. 31. Innovation funnel: German funnel: Dutch funnel: Focused on achieving the right quality of outcome: suspicious, thorough, driven Focused on achieving the right quality of input: curious, opportunistic, creative 31
  32. 32. Innovation funnel: German funnel: tight Dutch funnel: open 32
  33. 33. Typical German? Siemens, Mercedes, DB, etc. High-tech, process, quality, reliable, But: Boring, technology centered 33
  34. 34. Typical Dutch? Philips, TomTom, Unilever, etc. Inventive, creative, opportunistic, But: Not so thorough, human centered 34
  35. 35. Combining strengths! IMAGINE! 35
  36. 36. Combining strengths! A Siemens product, with the design quality of Philips? 36
  37. 37. Combining strengths! A Philips product, with the build quality of Siemens? 37
  38. 38. Innovation Process / Combining strengths Dutch push Germans pull 38
  39. 39. Despite... 39
  40. 40. Let’s combine strengths! 40
  41. 41. Thank you! / 41
  42. 42. Jan-Erik Baars Associate Partner DACH Market www.vanberlo.nl   www.janerikbaars.com   Pictures from iStockphoto ©iStockphoto/designfokus  
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