Dutch German Collaboration @ MCBW 2013

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We face wicked problems and scientists tell that can only solve them through collaboration: why not combining strengths of two rather different cultures? …

We face wicked problems and scientists tell that can only solve them through collaboration: why not combining strengths of two rather different cultures?

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  • 1. LOCATION: MÜNCHEN/ DATE: 21-2-2013 CREATE THE DIFFERENCE PRESENTATION COMBINE STRENGTHS! VanBerlo  -­‐  designfokus   Copyright  Jan-­‐Erik  Baars,  2013  
  • 2. The future is not what it used to be! 2
  • 3. In the past, the future was better than the now! 3
  • 4. Anything goes! 4
  • 5. A better place! 5
  • 6. Today, the past is better than the now! 6
  • 7. 7
  • 8. Future is hitting us! 8
  • 9. We face wicked problems! •  •  •  •  •  •  Pollution Sustainability Saturated consumers Talent scarcity Fierce competition … 9
  • 10. Uncertainty ! 10
  • 11. ?   How to react? 11
  • 12. Different approaches Cultures approach uncertainty in different ways – as with innovation and product development! 12
  • 13. British 13
  • 14. 14
  • 15. German 15
  • 16. 16
  • 17. Dutch 17
  • 18. 18
  • 19. Dealing with uncertainty: “everything that’s uncertain, is interesting…” “everything that’s uncertain, is dangerous…” “everything that’s uncertain, is ridiculous…” Source:  G.  Hofstede   19
  • 20. 3 ways to solve wicked problems… 1. Authoritarian: Let Steve Jobs do it! 2. Competitive: Let the best win! 3. Collaborative: Combining strengths! 20
  • 21. ...and their feasability. 1. Steve can’t do it anymore 2. We will have to wait forever 3. The only viable option! 21
  • 22. We can only solve wicked problems if we collaborate! 22
  • 23. Collaborate between cultures! What about the Dutch and German? 23
  • 24. Typical Dutch… 24
  • 25. Typical German… 25
  • 26. Culture What are strong aspects: German strength in innovation: thoroughness, quality, uncertainty avoidance, control… Dutch strength in innovation: opportunism, witty, flexible, with the flow… 26
  • 27. Implications on innovation: German strengths: Focused, stringent, goal oriented, Their challenges: Creating new opportunities, flexibility, speed, Dutch strengths: Openness, confidence, consensus oriented, Their challenges: Processing opportunities, rigidity, stability, 27
  • 28. How to tackle an issue: 28
  • 29. German approach: 29
  • 30. Dutch approach: 30
  • 31. Innovation funnel: German funnel: Dutch funnel: Focused on achieving the right quality of outcome: suspicious, thorough, driven Focused on achieving the right quality of input: curious, opportunistic, creative 31
  • 32. Innovation funnel: German funnel: tight Dutch funnel: open 32
  • 33. Typical German? Siemens, Mercedes, DB, etc. High-tech, process, quality, reliable, But: Boring, technology centered 33
  • 34. Typical Dutch? Philips, TomTom, Unilever, etc. Inventive, creative, opportunistic, But: Not so thorough, human centered 34
  • 35. Combining strengths! IMAGINE! 35
  • 36. Combining strengths! A Siemens product, with the design quality of Philips? 36
  • 37. Combining strengths! A Philips product, with the build quality of Siemens? 37
  • 38. Innovation Process / Combining strengths Dutch push Germans pull 38
  • 39. Despite... 39
  • 40. Let’s combine strengths! 40
  • 41. Thank you! / 41
  • 42. Jan-Erik Baars Associate Partner DACH Market www.vanberlo.nl   www.janerikbaars.com   Pictures from iStockphoto ©iStockphoto/designfokus