Tendances de la publicité interactive en 2007

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    Tendances de la publicité interactive en 2007 - Presentation Transcript

    1. processus de création ergonomie et tendances publicité de la interactive
    2. conclusion : 7 tendances de la publicité interactive en 2007 Benoît Drouillat
    3. 2007 Wired Tired Facebook formats standards ‣ ‣ vidéo interactive MySpace ‣ ‣ expériences viralité ‣ ‣ pervasives User Generated ‣ ‣ Head-Up Displays Content (UGC) ‣ advergames / in- ‣ Billboards dans Second games Life ‣ univers virtuels ‣ Greasemonkey, Adblock plus
    4. 1. la publicité interactive comme expérience sociale publicité et réseaux sociaux (Facebook) social banners (http://www.techcrunch.com/2007/07/25/adpinions- vote-for-the-ads-you-want/#comments) jeux dans Google Earth http://www.gearthblog.com/blog/archives/2007/04/ spider-man_3_-_3d_models_for_google_earth.html http://adpinion.com/
    5. 2. l’hypervideo Arcade Fire
    6. 2. l’hypervideo
    7. General Motors
    8. 3. une participation gestuelle plus implicante élargissement du spectre des interactions; participation gestuelle de l’internaute O2 Stare Out: you blink, you lose http://www.o2blueroom.co.uk/Rugby/NeverSurrender/StareOut/ http://www.adverblog.com/archives/003201.htm
    9. Digitas [US]
    10. Akestam.Holst [SE]
    11. Wunderman [AU]
    12. 4. expériences publicitaires hollistiques et pervasives Vitrine interactive Mini : http://www.adverblog.com/ http://www.usatoday.com/tech/news/ archives/002969.htm techinnovations/2007-06-20-ralph- lauren-window-shopping_N.htm
    13. 5. les marques investissent les univers virtuels HUD, espaces, v-branding
    14. 6. des advergames partout le paradigme du jeu vidéo : proposer des expériences de marque plus immersives http://www.volkswagendrivein.nl/drive-in/drivein.html
    15. 6. des advergames partout
    16. 7. explosion des formats Club Internet Le Duel The food fight http://www.club-internet.fr/le-duel/ http://thegoodfoodfight.com/
    17. 7. explosion des formats
    18. 7. publicité mobile “minisodes” sites mobiles liens publicitaires billboards interactifs Pico Projector... CNN (oct. 2007) www.spectacolorhd.com
    19. Nike ID - billboard (2005)
    20. 8. anti-pub Add Art (extension Firefox) http://www.addart.eyebeam.org/
    21. bibliographie ouvrages sur la publicité interactive
    22. bibliographie blogs sur la publicité interactive blog.ipglab.com www.adverblog.com adverlab.blogspot.com
    23. bibliographie Ergonomie Web - Amélie Boucher www.ergonomie-sites-web.com
    24. merci ! become a member

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