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Charlie Sutton, Corporate Fiction, Nokia Advanced Design
 

Charlie Sutton, Corporate Fiction, Nokia Advanced Design

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    Charlie Sutton, Corporate Fiction, Nokia Advanced Design Charlie Sutton, Corporate Fiction, Nokia Advanced Design Presentation Transcript

    • advanced design
    • advanced designs
    • advanced designing
    • advance design
    • fiction “a belief or statement that is false, but that is often held to be true(ˈfikSHən) because it is expedient to do so”
    • Nathan Shedroffand Chris Noessel“Make it so” http://www.youtube.com/watch?v=TxRoe5vk3dg
    • Julian Bleecker et alNear FutureLaboratory
    • corporatefiction “a belief or statement that is false, but that is often held to be true(ˈfikSHən) because it is expedient to do so”
    • everything isso shiny and wonderful!
    • making the thingthat won’t be made
    • making the thingthat won’t be madein order to showwhat should be made.
    • literalismfeature bloatmind freeze
    • literalism
    • feature bloat
    • mind freeze
    • poor design =
    • “what can be displayedin a useful and safe way?”
    • corporate “a product concept, point of viewfiction or prototype that won’t be realized but that is made as a way to focus,(ˈfikSHən) provoke - or discuss the right thing”