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Charlie Sutton, Corporate Fiction, Nokia Advanced Design
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Charlie Sutton, Corporate Fiction, Nokia Advanced Design

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  • 1. advanced design
  • 2. advanced designs
  • 3. advanced designing
  • 4. advance design
  • 5. fiction “a belief or statement that is false, but that is often held to be true(ˈfikSHən) because it is expedient to do so”
  • 6. Nathan Shedroffand Chris Noessel“Make it so” http://www.youtube.com/watch?v=TxRoe5vk3dg
  • 7. Julian Bleecker et alNear FutureLaboratory
  • 8. corporatefiction “a belief or statement that is false, but that is often held to be true(ˈfikSHən) because it is expedient to do so”
  • 9. everything isso shiny and wonderful!
  • 10. making the thingthat won’t be made
  • 11. making the thingthat won’t be madein order to showwhat should be made.
  • 12. literalismfeature bloatmind freeze
  • 13. literalism
  • 14. feature bloat
  • 15. mind freeze
  • 16. poor design =
  • 17. “what can be displayedin a useful and safe way?”
  • 18. corporate “a product concept, point of viewfiction or prototype that won’t be realized but that is made as a way to focus,(ˈfikSHən) provoke - or discuss the right thing”