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Charlie Sutton, Corporate Fiction, Nokia Advanced Design
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Charlie Sutton, Corporate Fiction, Nokia Advanced Design

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Charlie Sutton, Corporate Fiction, Nokia Advanced Design Charlie Sutton, Corporate Fiction, Nokia Advanced Design Presentation Transcript

  • advanced design
  • advanced designs
  • advanced designing
  • advance design
  • fiction “a belief or statement that is false, but that is often held to be true(ˈfikSHən) because it is expedient to do so”
  • Nathan Shedroffand Chris Noessel“Make it so” http://www.youtube.com/watch?v=TxRoe5vk3dg
  • Julian Bleecker et alNear FutureLaboratory
  • corporatefiction “a belief or statement that is false, but that is often held to be true(ˈfikSHən) because it is expedient to do so”
  • everything isso shiny and wonderful!
  • making the thingthat won’t be made
  • making the thingthat won’t be madein order to showwhat should be made.
  • literalismfeature bloatmind freeze
  • literalism
  • feature bloat
  • mind freeze
  • poor design =
  • “what can be displayedin a useful and safe way?”
  • corporate “a product concept, point of viewfiction or prototype that won’t be realized but that is made as a way to focus,(ˈfikSHən) provoke - or discuss the right thing”