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JAMES NACHTWEY, PHOTOJOURNALIST
TED 2007 winner
“Photographers go to the extreme edges
   of human experience to show peop...
INTRODUCTION:Excerpt
 “Open-source software, blogs, song-
    sharing networks, free Internet
    telephony -- they're eac...
MEDIA FRAGMENTATION:40’S
 •   Radio
 •   Newspaper
 •   Magazine
 •   Cinema
 •   Theater
 •   Poster
MEDIA FRAGMENTATION:50’S
 •   Radio
 •   Newspaper
 •   Magazine
 •   Cinema
 •   Theater
 •   Poster
 •   TV
 •   Long Play
MARSHALL McLUHAN (1911-1980)
 “World War I a railway war of
    centralization and encirclement.”

 “World War II a radio ...
MARSHALL McLUHAN (1911-1980)
 “The most human thing about us
    is our technology.”
http://www.flickr.com/photos/eins3/453867142/in/pool-antiwarstencils/
MEDIA FRAGMENTATION:60’S
 •   Radio
 •   Newspaper
 •   Magazine
 •   Cinema
 •   Theater
 •   Poster
 •   TV
 •   Long Pl...
MEDIA FRAGMENTATION:80’S
 •   Radio, Newspaper, Magazine, Cinema,
     Theater, Poster, TV, Long Play, Tape,
     Satellit...
MEDIA FRAGMENTATION:90’S
 Radio, Newspaper, Magazine, Cinema,
    Theater, Poster, TV, Long Play, Tape,
    Satellite, CD,...
MEDIA FRAGMENTATION:2000
 Radio, Newspaper, Magazine, Cinema,
    Theater, Poster, TV, Long Play, Tape,
    Satellite, CD,...
COMMUNICATION:Four phases
 •   Orality
 •   Manuscripts
 •   Print
 •   Electronic
MARTIN LUTHER KING Jr. (1929-1968)
 “Injustice anywhere is a threat
    to justice everywhere.”
Hollywood Africans, Jean Michel Basquiat
Evan Roth, Graffiti Research Lab
http://flickr.com/photos/urban_data/377812149/
DIGITAL AGE:From Analog to Digital
 •   Image
 •   Audio
 •   Video
 •   Information
 •   Life
MARSHALL McLUHAN (1911-1980)
 “The role of the artist is to create
    an Anti-environment as a means
    of perception an...
DIGITAL AGE:Convergence
 •   Mobile phone with camera
 •   Watch with calculator
 •   PDA
 •   iPhone
 •   Radio with Inte...
MASS MEDIA: Tone & Manner
 •   Passive
 •   Interruptive
 •   One-way
 •   Dictation
 •   Scatter gun
 •   One size fits all
MARSHALL McLuhan (1911-1980)
 “All media exist to invest our lives
    with artificial perception
    and arbitrary values.”
http://www.flickr.com/photos/anukoski/40864622/
MARSHALL McLUHAN (1911-1980)
 “The discarnate TV user lives
    in a world between fantasy and dream,
    and is in a typi...
MARSHALL McLUHAN (1911-1980)
 “The medium is the message.”
GUSTAVO MACHADO (1969-)
 “The manipulated medium is the message.”
MASS MEDIA: Tone & Manner
 •   Passive
 •   One-way
 •   Dictation
 •   Mass Marketing
MASS MEDIA: Formats
 •   TV 30/60 sec Commercial
 •   Radio Spot
 •   Press Ad
 •   Advertorial
 •   Poster
 •   Billboard...
MASS MEDIA: Collaborators
 •   Directors
 •   Production Companies
 •   Media Buyers
 •   Advertisers
 •   Illustrators
 •...
MASS MEDIA: Aesthetic
 •   Crafted
 •   Professionally Made
 •   Self-Aggrandizing
 •   Perfectly Formed
USER-GENERATED MEDIA: Tone & Manner
 •   Active
 •   Two-way
 •   Conversation
 •   One-to-One Marketing
USER-GENERATED MEDIA: Formats
 •   Blog
 •   RSS
 •   Podcasting
 •   Rich Media
 •   PDF
 •   Craigs List
 •   Viral Mark...
ANDY WARHOL (1928-1987)
 “Everyone will be famous for 15 minutes.”
USER-GENERATED MEDIA: Collaborators
 •   Programmers
 •   You
 •   Media Owners
 •   Stock Photography/Illustration
 •   C...
LEV MANOVICH
 “It has become a cliché to announce
 that ‘we live in a remix culture’....
 What was referred to in post-mod...
PABLO PICASSO (1881-1973)
 “If there is something to steal,
    I steal it!”
USER-GENERATED MEDIA: Aesthetic
 •   Raw
 •   Handmade
 •   Self-Deprecating
 •   Open-Ended
SOCIAL MEDIA: Culture of Sharing
 •   Opinions
 •   Insights
 •   Experiences
 •   Points-of-view
 •   Everything
PABLO PICASSO (1881-1973)
 “Success is dangerous. One begins to copy
    oneself, and to copy oneself is more
    dangerou...
Fight Club
USER-GENERATED MEDIA: Blogs
 •   Over 70 million blogs
 •   Opportunity for emerging writers
     and activists
 •   Corpo...
MARSHALL McLUHAN (1911-1980)
 “Any new technology is an evolutionary
    and biological mutation opening doors
    of perc...
MARSHALL McLUHAN (1911-1980)
 “Great ages of innovation are the ages
    in which entire cultures are junked
    or scrapp...
BLOGS: Examples
 •   Disinformation
 •   Tree Hugger
 •   Post Secret
 •   The Consumerist
MARSHALL McLUHAN (1911-1980)
 “The bias of each medium of communication
    is far more distorting than
    the deliberate...
FIRST THINGS FIRST MANIFESTO
 “The profession's time and energy is used up
     manufacturing demand for things that are
 ...
MARSHALL McLUHAN (1911-1980)
 “Advertising is the art form
    of the 20th century.”
Bas de Reuver, AdBusters Magazine
NOAM CHOMSKY (1928-)
 “All over the place, from the popular
    culture to the propaganda system,
    there is constant pr...
U2, Pop Mart Tour
http://www.flickr.com/photos/95234844@N00/32027269/
Banksy
USER-GENERATED MEDIA: Podcasts
 •     Close to 20 million users*
 •     22% of users are 35-44 years old
 •     Well-educa...
PODCASTS: Examples
 •   SVA Design as Author MFA
 •   Seed Magazine
 •   TED Conference
U2, Zoo TV Tour
http://www.flickr.com/photos/callumalden/399223754/
MARSHALL McLUHAN (1911-1980)
 “The greatest propaganda in the world
    is our mother tongue, that what we
    learn as ch...
U2, Zoo TV Tour
http://www.flickr.com/photos/melissa/9992927/
MARSHALL McLUHAN (1911-1980)
 “All words, in every language,
    are metaphors.”
U2, Zoo TV Tour
http://www.flickr.com/photos/melissa/53142147/
MARSHALL McLUHAN (1911-1980)
 “Language is a sense, like touch.”
U2, Zoo TV Tour
http://www.flickr.com/photos/melissa/9993558/
U2, Zoo TV Tour
http://www.flickr.com/photo_zoom.gne?id=9993434&size=l
Banksy
KEVIN KELLY (1952-)
 “Money is just a type of information.”
Paper recycling business, Brazilian landfill
Ben Franklin, Chris Jordan
   Depicts 125,000 one-hundred dollar bills ($12.5 million),
the amount our government spends e...
Plastic Bottles, Chris Jordan
Depicts two million plastic beverage bottles,
the number used in the US every five minutes.
Cans Seurat, Chris Jordan
Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.
MARSHALL McLUHAN (1911-1980)
 “In an age of multiple and massive
    innovations, obsolescence becomes
    the major obses...
Cell Phones, Chris Jordan
Depicts 426,000 cell phones, equal to the number of cell phones retired in the US every day.
Cigarettes, Chris Jordan
Depicts 65,000 cigarettes, equal to the number of American teenagers
 under age eighteen who beco...
Handguns, Chris Jordan
Depicts 29,569 handguns, equal to the number
  of gun-related deaths in the US in 2004.
Pain Killers, Chris Jordan
Depicts 213,000 Vicodin pills, equal to the number of emergency room visits
 yearly in the US r...
MARSHALL McLUHAN (1911-1980)
 “Privacy invasion is now one
    of our biggest knowledge industries.”
Big
Brother
Pale
White
 Dot.
WIRED.COM: The See-Through CEO
 “Google is not a search engine. Google is
    a reputation-management system. And
    that...
MARSHALL McLUHAN (1911-1980)
 “For me any of the little gestures
    I make are all tentative probes.
    That’s why I fee...
Bad News - The Decline of Reporting, the Business of News, and the Danger to US All,
                    Thomas Fenton (CB...
When News Lies - Media Complicity and the Iraq War, Danny Schechter
Media Control – The Spectacular Achievements of Propaganda, Noam Chomsky
Consumed – How Markets Corrupt Children, Infantilize Adults,
           and Swallow Citizens Whole, Benjamin R. Barber
The Death of Broadcasting? Media’s Digital Future, Jock Given
The Death of Media and the Fight to Save Democracy, Danny Schechter
Atomic Bomb, Andy Warhol
H. G. WELLS (1866-1946)
 “All of the past is but a beginning
    of a beginning; all that the human
    mind has accomplis...
JOHN LENNON (1940-1980)
 “A dream you dream alone is only a dream.
    A dream you dream together is reality.”
GUSTAVO MACHADO (1969-)
  “Gustavo Machado is a designer
     and educator with an almost utopian
     dream: redesign the...
WORKS CITED
 quot;100 Million iPods Sold.quot; Apple.
    09 April 2007. Apple Inc. 17 Jun 2007
    <http://www.apple.com/...
WORKS CITED
 Barber, Benjamin R. Consumed: How Markets
    Corrupt Children, Infantilize Adults,
    and Swallow Citizens ...
WORKS CITED
 Chomsky, Noam. Media Control:
    The Spectacular Achievements
    of Propaganda. 2nd ed. New York:
    Seven...
WORKS CITED
 quot;Consumers' revolt: Power to the people.quot;
    Independent Online Edition.
    23 February 2007. Indep...
WORKS CITED
 quot;Famous Quotes and Quotations
    at BrainyQuote.quot; 2007.
    BrainyMedia.com. 17 Jun 2007
    <http:/...
WORKS CITED
 quot;GNN - Guerrilla News Network.quot; 2007.
    Guerrilla News Network. 17 Jun 2007
    <http://www.guerril...
WORKS CITED
 Johansen, John L. quot;Steve's Thoughts
    on Music.quot; So Sue Me.
    06 February 2007. 17 Jun 2007
    <...
WORKS CITED
 Kelly, Kevin. quot;Kevin Kelly.quot; 2007.
 17 Jun 2007 <http://www.kk.org>.

 King, Coretta S. quot;The King...
WORKS CITED
 Manovich, Lev. quot;Lev Manovich.quot; 2007.
 17 Jun 2007 <http://www.manovich.net>.

 McLuhan, Marshall, and...
WORKS CITED
 MFA Design, School of Visual Arts. 2007.
    The School of Visual Arts. 17 Jun 2007
    <http://design.school...
WORKS CITED
 Plunkett, John, and Louis Rossetto.
    Mind Grenades: Manifestos from
    the Future. 1st ed. San Francisco:...
WORKS CITED
 Schechter, Danny. Death of Media
    and the Fight to Save Democracy.
    1st ed. Hoboken, NJ: Melville
    H...
WORKS CITED
 quot;Scribd.quot; 2007. Scribd. 17 Jun 2007
    <http://www.scribd.com>.

 quot;Seed Magazine - Science is Cu...
WORKS CITED
 Sifry, David. quot;State of the Blogosphere.quot;
    Sifry's Alerts. 02 April 2007.
    Technorati, Inc. 17 ...
WORKS CITED
 quot;The Power of Us.quot; Business Week
 20 Jun 2005 17 Jun 2007
    <http://www.businessweek.com/magazine/
...
WORKS CITED
 quot;Warhol Foundation.quot; 2002.
    The Andy Warhol Foundation
    for Visual Arts, Inc. 17 Jun 2007
    <...
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Mass Media vs. User-Generated Content

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Mass Media vs. User-Generated Content is a thought-provoking presentation featuring a group of influential people (e.g. Marshall McLuhan, Noam Chomsky, Martin Luther King, Bono Vox, Banksy, Warhol, Picasso, Lev Manovich) exposing media manipulation.

Published in: News & Politics, Technology
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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
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  • I found information and other information related to the presentation herehcg platinum
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  • wow great content +1 thanks for sharing

    taylor made drivers are the best!
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  • This is a good resource. Thanks!
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  • this is great! i am surprised, though, you didn't mention Dan Gilmor's 'We the Media' : http://wethemedia.oreilly.com/
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Transcript of "Mass Media vs. User-Generated Content"

  1. 1. JAMES NACHTWEY, PHOTOJOURNALIST TED 2007 winner “Photographers go to the extreme edges of human experience to show people what’s going on. Sometimes they put their lives on the line, because they believe your opinions and your influences matter. They aim their pictures and your best instincts: generosity, the sense of right and wrong, the ability and the willingness to identify with others the refusal to accept the unacceptable.”
  2. 2. INTRODUCTION:Excerpt “Open-source software, blogs, song- sharing networks, free Internet telephony -- they're each disrupting multibillion-dollar industries and reshaping the landscape of business, politics, and culture. What's the common thread behind them all? Us.” “The Power of Us”, Business Week magazine, June 2005
  3. 3. MEDIA FRAGMENTATION:40’S • Radio • Newspaper • Magazine • Cinema • Theater • Poster
  4. 4. MEDIA FRAGMENTATION:50’S • Radio • Newspaper • Magazine • Cinema • Theater • Poster • TV • Long Play
  5. 5. MARSHALL McLUHAN (1911-1980) “World War I a railway war of centralization and encirclement.” “World War II a radio war of decentralization concluded by the Bomb.” “World War III a TV guerilla war with no division between civil and military fronts.”
  6. 6. MARSHALL McLUHAN (1911-1980) “The most human thing about us is our technology.”
  7. 7. http://www.flickr.com/photos/eins3/453867142/in/pool-antiwarstencils/
  8. 8. MEDIA FRAGMENTATION:60’S • Radio • Newspaper • Magazine • Cinema • Theater • Poster • TV • Long Play • Tape • Satellite
  9. 9. MEDIA FRAGMENTATION:80’S • Radio, Newspaper, Magazine, Cinema, Theater, Poster, TV, Long Play, Tape, Satellite, CD, Walkman, Video Game, Personal Computer, Videocassette Recorder, Mobile Phone, Laserdisc
  10. 10. MEDIA FRAGMENTATION:90’S Radio, Newspaper, Magazine, Cinema, Theater, Poster, TV, Long Play, Tape, Satellite, CD, Walkman, Video Game, Personal Computer, Videocassette Recorder, Mobile Phone, Laserdisc, DVD, QuickTime, Internet, Email, Webcam, TiVo, PDA, Smartphone
  11. 11. MEDIA FRAGMENTATION:2000 Radio, Newspaper, Magazine, Cinema, Theater, Poster, TV, Long Play, Tape, Satellite, CD, Walkman, Video Game, Personal Computer, Videocassette Recorder, Mobile Phone, Laserdisc, DVD, QuickTime, Internet, Email, Webcam, TiVo, PDA, Smartphone, Satellite Radio, HDTV,Blue Ray, iTunes, Podcasting, Blog, RSS, Flickr, BitTorrent, YouTube, Wikipedia, Joost
  12. 12. COMMUNICATION:Four phases • Orality • Manuscripts • Print • Electronic
  13. 13. MARTIN LUTHER KING Jr. (1929-1968) “Injustice anywhere is a threat to justice everywhere.”
  14. 14. Hollywood Africans, Jean Michel Basquiat
  15. 15. Evan Roth, Graffiti Research Lab http://flickr.com/photos/urban_data/377812149/
  16. 16. DIGITAL AGE:From Analog to Digital • Image • Audio • Video • Information • Life
  17. 17. MARSHALL McLUHAN (1911-1980) “The role of the artist is to create an Anti-environment as a means of perception and adjustment.”
  18. 18. DIGITAL AGE:Convergence • Mobile phone with camera • Watch with calculator • PDA • iPhone • Radio with Internet • Television with Internet • Print Design with Web Design • Broacast Design with Web Design
  19. 19. MASS MEDIA: Tone & Manner • Passive • Interruptive • One-way • Dictation • Scatter gun • One size fits all
  20. 20. MARSHALL McLuhan (1911-1980) “All media exist to invest our lives with artificial perception and arbitrary values.”
  21. 21. http://www.flickr.com/photos/anukoski/40864622/
  22. 22. MARSHALL McLUHAN (1911-1980) “The discarnate TV user lives in a world between fantasy and dream, and is in a typically hypnotic state, which is the ultimate form and level of participation.”
  23. 23. MARSHALL McLUHAN (1911-1980) “The medium is the message.”
  24. 24. GUSTAVO MACHADO (1969-) “The manipulated medium is the message.”
  25. 25. MASS MEDIA: Tone & Manner • Passive • One-way • Dictation • Mass Marketing
  26. 26. MASS MEDIA: Formats • TV 30/60 sec Commercial • Radio Spot • Press Ad • Advertorial • Poster • Billboard • Classified Ad • Transit Ad
  27. 27. MASS MEDIA: Collaborators • Directors • Production Companies • Media Buyers • Advertisers • Illustrators • Designers
  28. 28. MASS MEDIA: Aesthetic • Crafted • Professionally Made • Self-Aggrandizing • Perfectly Formed
  29. 29. USER-GENERATED MEDIA: Tone & Manner • Active • Two-way • Conversation • One-to-One Marketing
  30. 30. USER-GENERATED MEDIA: Formats • Blog • RSS • Podcasting • Rich Media • PDF • Craigs List • Viral Marketing • Email Marketing • Wiki
  31. 31. ANDY WARHOL (1928-1987) “Everyone will be famous for 15 minutes.”
  32. 32. USER-GENERATED MEDIA: Collaborators • Programmers • You • Media Owners • Stock Photography/Illustration • Customizable Design Templates
  33. 33. LEV MANOVICH “It has become a cliché to announce that ‘we live in a remix culture’.... What was referred to in post-modern times as quoting, appropriation, and pastiche no longer needs any special name. Now this is simply the basic logic of cultural production.”
  34. 34. PABLO PICASSO (1881-1973) “If there is something to steal, I steal it!”
  35. 35. USER-GENERATED MEDIA: Aesthetic • Raw • Handmade • Self-Deprecating • Open-Ended
  36. 36. SOCIAL MEDIA: Culture of Sharing • Opinions • Insights • Experiences • Points-of-view • Everything
  37. 37. PABLO PICASSO (1881-1973) “Success is dangerous. One begins to copy oneself, and to copy oneself is more dangerous than to copy others. It leads to sterility.”
  38. 38. Fight Club
  39. 39. USER-GENERATED MEDIA: Blogs • Over 70 million blogs • Opportunity for emerging writers and activists • Corporations already started paying attention to this new channel
  40. 40. MARSHALL McLUHAN (1911-1980) “Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind.”
  41. 41. MARSHALL McLUHAN (1911-1980) “Great ages of innovation are the ages in which entire cultures are junked or scrapped. Scrapped.”
  42. 42. BLOGS: Examples • Disinformation • Tree Hugger • Post Secret • The Consumerist
  43. 43. MARSHALL McLUHAN (1911-1980) “The bias of each medium of communication is far more distorting than the deliberate lie.”
  44. 44. FIRST THINGS FIRST MANIFESTO “The profession's time and energy is used up manufacturing demand for things that are inessential at best. Many of us have grown increasingly uncomfortable with this view of design. Designers who devote their efforts primarily to advertising, marketing and brand development are supporting, and implicitly endorsing, a mental environment so saturated with commercial messages that it is changing the very way citizen-consumers speak, think, feel, respond and interact. To some extent we are all helping draft a reductive and immeasurably harmful code of public discourse.”
  45. 45. MARSHALL McLUHAN (1911-1980) “Advertising is the art form of the 20th century.”
  46. 46. Bas de Reuver, AdBusters Magazine
  47. 47. NOAM CHOMSKY (1928-) “All over the place, from the popular culture to the propaganda system, there is constant pressure to make people feel that they are helpless, that the only role they can have is to ratify decisions and to consume.”
  48. 48. U2, Pop Mart Tour http://www.flickr.com/photos/95234844@N00/32027269/
  49. 49. Banksy
  50. 50. USER-GENERATED MEDIA: Podcasts • Close to 20 million users* • 22% of users are 35-44 years old • Well-educated (24% have a degree)** • Wealthy (19% have a 100K+ household income)** • Tech News, National News and Local News are among their major interests * eMarketer ** Edison Media Research
  51. 51. PODCASTS: Examples • SVA Design as Author MFA • Seed Magazine • TED Conference
  52. 52. U2, Zoo TV Tour http://www.flickr.com/photos/callumalden/399223754/
  53. 53. MARSHALL McLUHAN (1911-1980) “The greatest propaganda in the world is our mother tongue, that what we learn as children, and which we learn unconsciously. That shapes our perceptions for life.”
  54. 54. U2, Zoo TV Tour http://www.flickr.com/photos/melissa/9992927/
  55. 55. MARSHALL McLUHAN (1911-1980) “All words, in every language, are metaphors.”
  56. 56. U2, Zoo TV Tour http://www.flickr.com/photos/melissa/53142147/
  57. 57. MARSHALL McLUHAN (1911-1980) “Language is a sense, like touch.”
  58. 58. U2, Zoo TV Tour http://www.flickr.com/photos/melissa/9993558/
  59. 59. U2, Zoo TV Tour http://www.flickr.com/photo_zoom.gne?id=9993434&size=l
  60. 60. Banksy
  61. 61. KEVIN KELLY (1952-) “Money is just a type of information.”
  62. 62. Paper recycling business, Brazilian landfill
  63. 63. Ben Franklin, Chris Jordan Depicts 125,000 one-hundred dollar bills ($12.5 million), the amount our government spends every hour on the war in Iraq.
  64. 64. Plastic Bottles, Chris Jordan Depicts two million plastic beverage bottles, the number used in the US every five minutes.
  65. 65. Cans Seurat, Chris Jordan Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.
  66. 66. MARSHALL McLUHAN (1911-1980) “In an age of multiple and massive innovations, obsolescence becomes the major obsession.”
  67. 67. Cell Phones, Chris Jordan Depicts 426,000 cell phones, equal to the number of cell phones retired in the US every day.
  68. 68. Cigarettes, Chris Jordan Depicts 65,000 cigarettes, equal to the number of American teenagers under age eighteen who become addicted to cigarettes every month.
  69. 69. Handguns, Chris Jordan Depicts 29,569 handguns, equal to the number of gun-related deaths in the US in 2004.
  70. 70. Pain Killers, Chris Jordan Depicts 213,000 Vicodin pills, equal to the number of emergency room visits yearly in the US related to misuse or abuse of prescription pain killers.
  71. 71. MARSHALL McLUHAN (1911-1980) “Privacy invasion is now one of our biggest knowledge industries.”
  72. 72. Big Brother
  73. 73. Pale White Dot.
  74. 74. WIRED.COM: The See-Through CEO “Google is not a search engine. Google is a reputation-management system. And that's one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways you never could before.”
  75. 75. MARSHALL McLUHAN (1911-1980) “For me any of the little gestures I make are all tentative probes. That’s why I feel free to make them sound as outrageous or extreme as possible. Until you make it extreme, the probe is not very efficient.”
  76. 76. Bad News - The Decline of Reporting, the Business of News, and the Danger to US All, Thomas Fenton (CBS News Senior Foreign Correspondent)
  77. 77. When News Lies - Media Complicity and the Iraq War, Danny Schechter
  78. 78. Media Control – The Spectacular Achievements of Propaganda, Noam Chomsky
  79. 79. Consumed – How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole, Benjamin R. Barber
  80. 80. The Death of Broadcasting? Media’s Digital Future, Jock Given
  81. 81. The Death of Media and the Fight to Save Democracy, Danny Schechter
  82. 82. Atomic Bomb, Andy Warhol
  83. 83. H. G. WELLS (1866-1946) “All of the past is but a beginning of a beginning; all that the human mind has accomplished is but the dream before the awakening.”
  84. 84. JOHN LENNON (1940-1980) “A dream you dream alone is only a dream. A dream you dream together is reality.”
  85. 85. GUSTAVO MACHADO (1969-) “Gustavo Machado is a designer and educator with an almost utopian dream: redesign the world.”
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