Design for the World

Slide 1: Gustavo Machado Kimberly Vickrey Miami University of Art & Design GR 5004 Graduate Seminar i MFA in Graphic Design

Slide 2: FACTS billion • Thirty percent of world population (2 people) go hungry daily • 1.5 billion of humans live on less than $2 per day • 35,000 children die each day of malnourishment and preventable diseases More than 50 million people are infected with • HIV/AIDS

Slide 3: FACTS U.S spends $500 billion on arms annually • Energy consumption is 38 times more per capita • compared to India Every minute, one person is murdered, one dies in • armed conflict and another commits suicide

Slide 4: FACTS Globalization isn’t helping. In fact it is promoting • unequal distribution of wealth, health and knowledge, resulting in widening gaps between the haves and have-nots

Slide 7: QUOTES “Massive Change is not about the world of • design; it’s about the design of the world.” “For most of us, design is invisible. Until it fails.” • • In fact, the secret ambition of design is to become invisible, to be taken up into the culture, absorbed into the background. The highest order of success in design is to achieve ubiquity, to become banal.” (Bruce Mau)

Slide 8: QUOTES “Question everything. Ask why. Question • answers. Assume nothing. Especially as you consider design’s role in shaping the world.” (Robert L. Peters) “Just look at the Web designers, they can single- • handedly reach the world...” (Tibor Kalman)

Slide 9: QUOTES • “Every juncture of information creation, storage, retrieval, distribution and use entails design. If we think about this, it is clear that there should be no profession in higher demand than that of the designer: the potential applications of design skills, and the need for those skills to distinguish and empower any given information commodity, are overwhelming.” (Clement Mok)

Slide 10: QUOTES “Each of us needs to begin practicing with real projects. • Find a problem in your community that you care about, pick a cause: education, health, environment, politics, religion, art. Then use your skills to help that cause reach a small or a large goal: design posters, design events, give lectures. Many designers are unaware of the power of the skills they sell: true understanding comes from personal experience. Like any successful project, both sides will win.” (Clement Mok)

Slide 11: QUOTES “Designers help to wield power to change, modify, • eliminate, or evolve totally new patterns. Have we educated our clients, our sales force, the public? Have designers attempted to stand for integrity and a better way? Have we try to push forward, not only in the marketplace, but by considering the needs of people?”(Victor Papanek) • “To understand the substance of style we must accept the subjectivity and variety of aesthetic value.” (Virginia Postrel)

Slide 12: QUOTES • “One of the first things we have to do to correct these perceptions is to connect our work, our skills and our abilities to the challenges that are truly valuable, from an economic, social, cultural perspective. In other words, not just focus on the æsthetic value with which we want to imbue all our work, but look at the larger task at hand, and then figure out what we can bring to it.” (Clement Mok)

Slide 13: POSSIBILITIES Become a world citizen • Assume responsibility for elevating those less • fortunate Help to raise awareness of critical issues • Act collectively • Give a fraction of our time and talent to combat • injustice, ignorance, exploitation, hunger and war

Slide 14: ORGANIZATIONS • Design Altruism Project http://design-altruism-project.org • Designers without Borders http://www.designerswithoutborders.org • Design for Development http://www.designfordevelopment.org • Design for Social Impact http://www.dfsi.org

Slide 15: ORGANIZATIONS • Design for the World http://www.designfortheworld.org • Eco Design Foundation http://www.edf.edu.au • New Economics Foundation http://www.neweconomics.org • The Graphic Imperative (Posters for Peace, Social Justice, and the Environment http://www.thegraphicimperative.org

Slide 16: WORKS CITED • Hall, Peter. Tibor Kalman: Perverse Optimist. New York: Princeton Archictectural Press, 1998. • Mau, Bruce. Massive Change. London: Phaidon Press, 2004. • Mok, Clement. Time for Change. Clement Mok. May 2003. Clement Mok. 16 June 2006 < http://www.clementmok.com/musings/detail.asp?ItemID= >

Slide 17: WORKS CITED • Papanek, Victor. Design for the Real World. Chicago: Academy Chicago Publishers, 1984. • Peters, Robert. “Question Everything.” HOW magazine Aug. 2003: 136 • Postrel, Virginia. The Substance of Style. New York: Harper Collins Publishers, 2003.