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Presentation dogslife

Presentation dogslife



A Dogs Life Group website presentation

A Dogs Life Group website presentation



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    Presentation dogslife Presentation dogslife Presentation Transcript

    • By the Doggone Design Dynamos
      • A Dog’s Life : A full service facility that offers dog grooming, training, daycare, and vacation boarding services.
      • Aim : To support and enhance the goals of the business. Design team would help the facility to take their business to the next stage of marketing with an efficient website design.
      • Target Audience
      • Targeted to every dog owner who wants only the best for their dogs.
      • For high end pampering or basic vacation boarding.
      • A Dog’s Life targets customers who want their dog to experience luxury .
      • Client Expectations
      • To emphasis that ‘Services are more than worth the cost’
      • Website should promote the highly trained expert Staff who care deeply for animals.
      • Site needs to bring in more business, expand their customer base and provide mass appeal.
      • Website Design Concept and Challenges
      • Create a professional, user-friendly website to promote and maintain a successful business.
      • To satisfy the client requirements, meet the business goals and encourage repeat visitors and referrals.
      • Application of efficient design principles
      • and web design best practices .
      “ It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away.” Antoine de Saint
      • Page Layout
      • Scrapbook effect to impart a personal touch to the professional website .
      • 2-column, jello- layout page template with centered orientation allows consistent flow of information.
      • Consistent header, footer and navigation area. Balance of text content on left and graphics on the right with adequate whitespace.
      • Design Elements
      • Contrast: Good contrast maintained between text, graphics and background.
      • Repetition : Repetitive elements like navigation, composition, typography and color.
      • Alignment: Left aligned text, aligned header and footer elements, image element balanced with right-alignment.
      • Proximity: Distinctly visible in text, image, navigation, micro-blogging links, contact information.
      • Balance: Layout balanced with the text, image, header, footer elements and proportionate whitespace .
      • Content Presentation:
      • Typography
      • Fonts: Web safe sans-serif font from Verdana font-family for increased readability and browser compatibility.
      • Size: Consistent, uniform standard web-safe size. Additionally, used as a design element to provide focal points to significant topics.
      • Color: Black font on light background for effective contrast, blue fonts in navigation links for increased accessibility.
      • Color
      • Body: White container background stands out gracefully against main body background color Beige.
      • Header: Dark Black for contrast and attention.
      • Footer: Light Black; subtle yet dominant.
      • Cover Image: Vibrant c olor picture against a black backdrop to bind the page flow with header and footer.
      • Text: Black and blue colors for balanced composition and usability.
      • Graphics
      • Logo : Image and color to render a rich and serene impression.
      • Text adds a playful, friendly spirit.
      • Cover Image: To promote the business goal of expert, caring staff and organized quality work.
      • Grid-design lends a
      • professional quality.
    • Navigation: Main website navigation menu appears just below the header ‘user-friendly’. Blue color (though slightly out of context) improves accessibility. Links added to footer to aid ease in case of content with vertical scrolling. Accessibility: Navigation is structured in an unordered list. Appropriate title, alt attributes, captions, included. Layout and HTML language created to assist screen readers.
    • Browser Compatibility: Functionality:
    • Conclusion Team members Joe Saldana, Jyolsna Pillai, Cathy Ornburn Brian Hong