Refresh Belfast - Be Where People Are 18-05-09

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Paul talked at Refresh Belfast about how to design experiences that go beyond a destination site. …

Paul talked at Refresh Belfast about how to design experiences that go beyond a destination site.

Topics included how to use the social web strategically (using balanced scorecard, strategy maps and an elevator pitch), the use of social objects and ideas on how to build community.

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Transcript

  • 1. Be Where People Are Paul McKeever, Director @paulmckeever #refreshbelfast www.designbyfront.com
  • 2. About Front FRONT design and build great looking websites that people really, really like: Strategy & Planning User Experience Design Web Application Development
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. Quickly set the context Designing Experiences, Not Pages Building a Community Relevant & Interesting Content
  • 10. Social Technographics Designing Social Interfaces Content Strategy
  • 11. Using the Web for Competitive Advantage
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. Strategy
  • 20. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch
  • 21.  
  • 22. People
  • 23. Audiences are People Too
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. Like Being There
  • 31. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch
  • 32.  
  • 33. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch
  • 43. offer rich and unprecedented insight into Ireland’s National theatre
  • 44. facilitating an ongoing conversation between the theatre and its diverse audience, and amongst the audience themselves
  • 45. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch
  • 46. Social Interfaces
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52.  
  • 53. Building a Community
  • 54. Get People Interested Easy to Start Encourage Participation
  • 55.  
  • 56.  
  • 57.  
  • 58. Get People Interested Easy to Start Encourage Participation
  • 59.  
  • 60.  
  • 61. Get People Interested Easy to Start Encourage Participation
  • 62.  
  • 63. Building a Community Get People Interested Easy to Start Encourage Participation
  • 64. Talk Like a Person
  • 65.  
  • 66.  
  • 67.  
  • 68. Relevant & Interesting Content
  • 69.  
  • 70.  
  • 71. flickr.com’s welcome text Greetings
  • 72. feedburner.com’s welcome text Greetings
  • 73. designbyfront.com work in progress notice Personality
  • 74. flickr.com help text Personality
  • 75. Wufoo.com – Logout Personality
  • 76. Wufoo.com – Login/creat account page Encouragement
  • 77. Flickr.com – Explore Encouragement
  • 78. flickr.com – delete account Service
  • 79. Summary & Conclusions
  • 80. Thanks for Listening  @paulmckeever #refreshbelfast www.speakerrate.com/paulmckeever www.designbyfront.com