Refresh Belfast - Be Where People Are 18-05-09

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Paul talked at Refresh Belfast about how to design experiences that go beyond a destination site.

Topics included how to use the social web strategically (using balanced scorecard, strategy maps and an elevator pitch), the use of social objects and ideas on how to build community.

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  • Refresh Belfast - Be Where People Are 18-05-09

    1. 1. Be Where People Are Paul McKeever, Director @paulmckeever #refreshbelfast www.designbyfront.com
    2. 2. About Front FRONT design and build great looking websites that people really, really like: Strategy & Planning User Experience Design Web Application Development
    3. 9. Quickly set the context Designing Experiences, Not Pages Building a Community Relevant & Interesting Content
    4. 10. Social Technographics Designing Social Interfaces Content Strategy
    5. 11. Using the Web for Competitive Advantage
    6. 19. Strategy
    7. 20. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch
    8. 22. People
    9. 23. Audiences are People Too
    10. 30. Like Being There
    11. 31. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch
    12. 33. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch
    13. 42. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch
    14. 43. offer rich and unprecedented insight into Ireland’s National theatre
    15. 44. facilitating an ongoing conversation between the theatre and its diverse audience, and amongst the audience themselves
    16. 45. Be Authentic Strategy Maps & Scorecards Conceptual Model Elevator Pitch
    17. 46. Social Interfaces
    18. 53. Building a Community
    19. 54. Get People Interested Easy to Start Encourage Participation
    20. 58. Get People Interested Easy to Start Encourage Participation
    21. 61. Get People Interested Easy to Start Encourage Participation
    22. 63. Building a Community Get People Interested Easy to Start Encourage Participation
    23. 64. Talk Like a Person
    24. 68. Relevant & Interesting Content
    25. 71. flickr.com’s welcome text Greetings
    26. 72. feedburner.com’s welcome text Greetings
    27. 73. designbyfront.com work in progress notice Personality
    28. 74. flickr.com help text Personality
    29. 75. Wufoo.com – Logout Personality
    30. 76. Wufoo.com – Login/creat account page Encouragement
    31. 77. Flickr.com – Explore Encouragement
    32. 78. flickr.com – delete account Service
    33. 79. Summary & Conclusions
    34. 80. Thanks for Listening  @paulmckeever #refreshbelfast www.speakerrate.com/paulmckeever www.designbyfront.com

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