The Urbanization of Farming | Concept I-M-Farming

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This presentation was part of a design project in an university setting.

The company Einböck is provider of sustainable soil (and grass) management. “Success on the farm”is the main
motto. Success is equivalent in this context with a rich crop.

Farming in future will and has to change. Based on
the mega trend urbanizationan the threads of
climate and soil issues also Einböck has to change.
Farmers of today cannot deal with all challenges
of the agricultural sectorin the fututre.

Based on Einböck’s values, the opportunities on
the markt and promising trends the company has
to step on a new business path.

http://designbusters.wordpress.com

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The Urbanization of Farming | Concept I-M-Farming

  1. 1. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) I.M.Farming Urban & Indoor Farming
  2. 2. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Trends & Challenges Urbanization Do-It-Yourself Automation Robotics Economic Pressure IndustrializationClimate Change Food Quality
  3. 3. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Our Vision Intelligent.Modular.Farming.System. I.M.Farming We are the provider of the most efficient food-enabling systems for urban regions in the private and the public sector.
  4. 4. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) 2020 Roadmap on.plant sim.plant all.plant 2035 2050
  5. 5. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) From 2013 to 2020 ... 20 20People move to cities Individuality gains value Green movement grows More love for organic food Passion for self-made goods 20 13
  6. 6. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Roadmap 2020 on.plant 2035 2050 sim.plant all.plant
  7. 7. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2020 We provide scalable and modular home indoor farm solutions for private use in urban flats and houses. SCALABLE MODULAR INDOOR PRIVATE URBAN
  8. 8. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2020 - Business Model SUPPLIER RETAILER CUSTOMER Seeds Soil PRODUCER Assembly of farm box
  9. 9. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2020 - Target Group I am always up on the latest technology and like doing my own stuff. I am vegetarian and I like cooking my own meals. It is hard to get fresh vegetables in the city. Freedom Self-Sufficiency Convenience Control Quality Time Experience Functionality
  10. 10. Einböck 2020 - Look & Feel Display Tool BoxSeed Tray Rain Shower UV Light Soil Cartridge
  11. 11. Einböck 2020 - Look & Feel
  12. 12. Einböck 2020 - Look & Feel
  13. 13. Einböck 2020 - Look & Feel
  14. 14. Einböck 2020 - Look & Feel
  15. 15. Einböck 2020 - Look & Feel
  16. 16. Einböck 2020 - Look & Feel
  17. 17. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2020 - Summary SCALABLE MODULAR INDOOR PRIVATE URBAN
  18. 18. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) From 2020 to 2035 ... 20 35Growing demand for simplicity Strive for convenience Desire for playful interaction Digitally native society Growing eco-responsibility 20 20
  19. 19. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Roadmap 2035 sim.planton.plant all.plant 2020 2050
  20. 20. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2035 We provide customized spaces in urban regions with integrated, remote, farm systems for private use in public space. CUSTOMIZED REMOTE PRIVATE URBANPUBLIC
  21. 21. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2035 - Business Model SUPPLIER PRODUCER RETAILER CUSTOMER Seeds Soil InterfaceAssembly of farm box
  22. 22. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2035 - Target Group I am used to live out in the countryside. I do not want to live in the city forever. I would like to start a little garden, but I feel that I do not have the time to do so. Social Simplification Responsibility BeautyQuality Time Naturalness Convenience
  23. 23. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2035 - Look & Feel
  24. 24. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2035 - Look & Feel Rentable Farm Boxes Urban Farm House
  25. 25. Einböck 2035 - Look & Feel
  26. 26. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2035 - Summary CUSTOMIZED REMOTE PRIVATE URBANPUBLIC
  27. 27. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) From 2035 to 2050 ... 20 50Dozens of mega cities Space-constraint living Persistent need for fresh food Reliance on automated systems Fully integrated food provision 20 35
  28. 28. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Roadmap 2050 all.plant 2035 sim.planton.plant 2020
  29. 29. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2050 We provide public farm spots around the city integrated into daily life connected with farm shops selling the crop. MODULAR URBANPUBLICSHOPAUTOMATION SERVICE
  30. 30. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2050 - Business Model SUPPLIER PRODUCER RETAILER CUSTOMER Seeds Soil CLIENT Provider of public space Assembly of farm box
  31. 31. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2050 - Target Group I have always been a food enthusiast willing to try new things. I thought about growing a garden, but I do not think that I will have enough energy to keep up maintaining it. Drive Work-Life-Balance Performance QualityFunctionality Status Relaxation
  32. 32. Einböck 2050 - Look & Feel
  33. 33. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2050 - Look & Feel
  34. 34. Einböck 2050 - Look & Feel
  35. 35. Einböck 2050 - Look & Feel
  36. 36. Einböck 2050 - Look & Feel
  37. 37. Einböck 2050 - Look & Feel
  38. 38. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) Einböck 2050 - Summary MODULAR URBANPUBLICSHOPAUTOMATION SERVICE
  39. 39. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) 2020 Roadmap on.plant sim.plant all.plant 2035 2050
  40. 40. 05.06.2013 IPM Master 2012 I.M.Farming (IMF) The future starts today, not tomorrow!

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