0
•   No long-term strategy or plan•   Reactionary – not    pro-active•   Never enough time•   Not able to keep up with new ...
• Better value for your marketing  spend: you pay only for the services  you use• Technical expertise in the latest  marke...
The                                                               TheOld                                                  ...
GlobalSpec 2012 Survey:Social Media Use in theIndustrial Sector•   Survey conducted on entire    DB of nearly 8 million   ...
GlobalSpec 2012 Survey:Social Media Use in theIndustrial Sector“If your target audience isindustrial professionals, you’ll...
1.   Website (foundation)2.   Keyword Research3.   Content Plan4.   Disseminate Content5.   Online searches will:     –   ...
Content Development (Videos,                            Podcasts, Webinars, White Papers,                            Techn...
In less than two months:• June 2012: 69% increase in website traffic• June 2012: 577 visitors to the site, 41 referrals fr...
• Established process for content updates• Established corporate SM policy• June 2012 - 1,206 visitors to the site, 162  r...
*Not a Marketectsclient. Member of     the VMA.
Kerry OMalleyCell: (281) 844-1128Office: (281) 360-1850Omalley@MarketectsInc.comwww.MarketectsInc.com
The Industrial Marketing Revolution
The Industrial Marketing Revolution
The Industrial Marketing Revolution
The Industrial Marketing Revolution
The Industrial Marketing Revolution
Upcoming SlideShare
Loading in...5
×

The Industrial Marketing Revolution

334

Published on

Inbound marketing, SEO, and social media as applied to the industrial sector.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
334
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "The Industrial Marketing Revolution"

  1. 1. • No long-term strategy or plan• Reactionary – not pro-active• Never enough time• Not able to keep up with new marketing technology• Inadequate marketing budget• The old methods aren’t providing the same results anymore
  2. 2. • Better value for your marketing spend: you pay only for the services you use• Technical expertise in the latest marketing technologies• Experts at planning, strategy, and execution for both Outbound & Inbound Marketing• Flawless project management and implementation• We make it happen while you do what you do best: service your customers
  3. 3. The TheOld NewWay Way Print or Digital Ads Blogs Editorial in Technical Papers, GOAL Trade Publications White Papers Help Trade Shows Ongoing Off-SiteSearch customers Engine Optimization (SEO) FIND YOU Listings in Social Media Marketing based on Directories (SMM): LinkedIn, Twitter, how they Google+, Facebook are Mailers Email Marketing With searching Dedicated Landing Pages for Brochures YouTube Videos products and Cold Calling / Networking Webinars solutions. It’s about creating the optimal, integrated mix.
  4. 4. GlobalSpec 2012 Survey:Social Media Use in theIndustrial Sector• Survey conducted on entire DB of nearly 8 million registered users (worldwide) comprised of engineering, technical, manuf acturing & industrial professionals• 49% of respondents hold engineering positions: design, consulting, process, an d production• 87% of respondents are involved in the purchase of equipment, components and services
  5. 5. GlobalSpec 2012 Survey:Social Media Use in theIndustrial Sector“If your target audience isindustrial professionals, you’llwant to develop a social mediapresence, if you haven’t done soalready,” said Chris Chariton,senior vice president forGlobalSpec. “Industrialprofessionals are adopting socialmedia channels in increasingnumbers and spending more timeon these platforms for work-related tasks. However socialmedia should never replaceestablished marketing initiatives;these efforts should complementone another.”
  6. 6. 1. Website (foundation)2. Keyword Research3. Content Plan4. Disseminate Content5. Online searches will: – Drive traffic to website – Generate phone calls6. Our team MEASURES, ANALYZES and IMPROVES
  7. 7. Content Development (Videos, Podcasts, Webinars, White Papers, Technical Articles, Ads, P/R, Marketing Lit, Trade Show Displays)Program Metrics Phone Tracking Analysis and Reporting Website Email Marketing Blogging Social Media Search Engine Marketing (SMM) Optimization (SEO)
  8. 8. In less than two months:• June 2012: 69% increase in website traffic• June 2012: 577 visitors to the site, 41 referrals from social media sites• Two requests from trade publications for editorial• Eight inquiries from new customers• Five RFQs• One new customer / sale BouldenCompany.com
  9. 9. • Established process for content updates• Established corporate SM policy• June 2012 - 1,206 visitors to the site, 162 referrals from social media sites• June 2012 - 11 job applicants from SM postings• 3 new customer inquiries AMTS.com
  10. 10. *Not a Marketectsclient. Member of the VMA.
  11. 11. Kerry OMalleyCell: (281) 844-1128Office: (281) 360-1850Omalley@MarketectsInc.comwww.MarketectsInc.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×