The document outlines the mission and guidelines of Q-thinking, which aims to trigger society to redesign a global concept for a people-driven world focused on quality of life, fulfillment of human rights, health, happiness and community over growth, luxury, pollution and consumer addiction. The organization seeks to develop an authentic vocabulary to question existing products and services, inspire creatives to apply the vision, positively confront social and environmental responsibilities, and spread their quality-thinking approach so industry will make changes with them.

1. Monday 13 July 2009

2. Let us change the future
vision by quality thinking.
Monday 13 July 2009

3. Let us change the future
vision by quality thinking
Monday 13 July 2009

4. people
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5. industry
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6. designers
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7. Let us change the future
vision by quality thinking
Monday 13 July 2009

8. production
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9. consumer-addiction
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10. pollution
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11. stress
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12. growth driven economy
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13. luxury
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14. Let us change the future
vision by quality thinking
Monday 13 July 2009

15. fulfillment of human rights
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16. health
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17. happiness
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18. satisfaction
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19. community
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20. quality of life
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21. Let us change the future
vision by quality thinking
Monday 13 July 2009

22. MISSION
We, of Q-thinking, trigger society to
redesign a global concept for a
peopledriven world.
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23. GUIDELINES
We develop an authentic vocabulary
for new materials, products and
services by questioning what already
exists.
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24. GUIDELINES
We inspire creatives to moderate the
debate and to apply the Q-thinking
vision.
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25. GUIDELINES
We confront people in a positive
way with their social and
environmental responsibilities.
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26. GUIDELINES
We contaminate people and
organizations with our Q-thinking
virus, so that it spreads all over.
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27. GUIDELINES
We believe that industry will have the
courage to make the change with
us.
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28. Monday 13 July 2009