Information Architecture and Wayfinding

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Students will understand principles of
creating sensible, comprehensible,
memorable, and convenient organization
of the content and the tasks to be
performed on their interactive product.

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Information Architecture and Wayfinding

  1. 1. welcome toUSER INTERACTION DESIGN INFORMATION ARCHITECTURE & WAY-FINDINGLecturer Itamar Medeiros (Brazil) BA in Industrial Design; PgDip in Information Design; 1 /43 USER INTERACTION DESIGNExpertise Multimedia/Web Design, Photography, Information Design and Human-Computer Interaction.
  2. 2. CLASSROOM RULESitamar medeiros INFORMATION ARCHITECTURE & WAY-FINDINGAnswer to commands promptly;No food, no drinks, no games in class;Always keep your mobile in silent mode; 2 /43No electronic devices during class-time; USER INTERACTION DESIGNBring only class related material to class;
  3. 3. LESSON 04:INFORMATION ARCHITECTURE INFORMATION ARCHITECTURE & WAY-FINDING& WAY-FINDINGlearning outcomeStudents will understand principles of creating sensible, comprehensible, memorable, and convenient organization 3 /43 of the content and the tasks to be USER INTERACTION DESIGN performed on their interactive product.
  4. 4. LESSON 04:INFORMATION ARCHITECTURE INFORMATION ARCHITECTURE & WAY-FINDING& WAY-FINDINGcontentIntroduction to Information Architecture principles; 4 /43Introduction to Content Organization USER INTERACTION DESIGN techniques;
  5. 5. INFORMATION ARCHITECTURE& WAY-FINDING INFORMATION ARCHITECTURE & WAY-FINDINGThe first generation of corporate Web sites consisted mainly of online brochures— a few static HTML pages with occasional online form to request more information. 5 /43Since then, the Web has grown exponentially: company Web sites that USER INTERACTION DESIGN were once a few static pages are now hundreds or thousands of pages in size, meriting their own budgets and staff.
  6. 6. INFORMATION ARCHITECTURE& WAY-FINDING INFORMATION ARCHITECTURE & WAY-FINDINGIn order to keep the interaction of your product meaning to the users, one must put effort on designing an interface* with a meaningful navigation*, and organize its content* in appropriate ways. 6 /43 USER INTERACTION DESIGN
  7. 7. INFORMATION ARCHITECTURE& WAY-FINDING INFORMATION ARCHITECTURE & WAY-FINDINGinterface | 界面An integrated composite that consists of one or more of the processes, hardware, software, facilities and people, that provides a capability to satisfy a stated need or objective. 7 /43包括一个或者更多过程、硬件、软件、设 USER INTERACTION DESIGN 备和人员的一个一体化合成体,它具有 满足一项陈述的需要或者目的的能力。
  8. 8. INFORMATION ARCHITECTURE& WAY-FINDING INFORMATION ARCHITECTURE & WAY-FINDINGinterface | 界面A user interface is the system of controls with which the user controls a device.一个用户界面是用户控制某设备的控制系 统。 8 /43 USER INTERACTION DESIGN
  9. 9. INFORMATION ARCHITECTURE& WAY-FINDING INFORMATION ARCHITECTURE & WAY-FINDINGnavigation | 导航Process by which a user explores all the levels of interactivity, moving forward, backward, and through the content and interface screens. 11/43用户探索互动活动的所有水平的过程,包 USER INTERACTION DESIGN 括向前、向后、通过内容和界面屏幕。
  10. 10. INFORMATION ARCHITECTURE& CONTENT ORGANIZATION INFORMATION ARCHITECTURE & WAY-FINDINGcontent | 内容The text, pictures and sound that make up a interactive system/product, as opposed to the display characteristics like font size, colors, positioning, borders, etc. 13/43组成一个交互系统或者产品的文字、图片 USER INTERACTION DESIGN 和声音。相对于展示特点而言,例如字 体大小、色彩、定位和边界等;
  11. 11. INFORMATION ARCHITECTURE& WAY-FINDING INFORMATION ARCHITECTURE & WAY-FINDINGOrganizing functionality and content into a structure that people are able to navigate intuitively doesn’t happen by chance.Organizations must recognize the 15/43 importance of information architecture* USER INTERACTION DESIGN or else they run the risk of creating great content and functionality that no one can ever find.
  12. 12. INFORMATION ARCHITECTURE& WAY-FINDING INFORMATION ARCHITECTURE & WAY-FINDINGinformation architecture | 信息构架The design and structure of an interactive system/product.一个交互系统或者产品的设计和结构 16/43 USER INTERACTION DESIGN
  13. 13. INFORMATION ARCHITECTURE& WAY-FINDING INFORMATION ARCHITECTURE & WAY-FINDINGinformation architecture | 信息构架Good information architecture ensures that data is structured so that information can be easily found by the user.好的信息构架 保数据结构化,致使用户 17/43 可以轻易地找到信息。 USER INTERACTION DESIGN
  14. 14. THE PROBLEM:FINDING IS THE NEW DOING INFORMATION ARCHITECTURE & WAY-FINDINGComputer systems used to be frustrating because they did very little quite badly. People using systems became frustrated because they simply weren’t capable of doing what they 18/43 were required to do. USER INTERACTION DESIGN
  15. 15. THE PROBLEM:FINDING IS THE NEW DOING INFORMATION ARCHITECTURE & WAY-FINDINGBut technology has progressed and now technology can do practically whatever people want it to do.So why doesn’t everyone using a computer 19/43 have a large smile on their face? USER INTERACTION DESIGN
  16. 16. THE PROBLEM:FINDING IS THE NEW DOING INFORMATION ARCHITECTURE & WAY-FINDINGThe incredible amount of functionality and information has become the new problem: the challenge facing organizations is how to guide people through the vast amount of 20/43 information on offer, so they can USER INTERACTION DESIGN successfully find the information they want and thus find value in the system?
  17. 17. FINDING IS THE NEW DOINGinformation architecture INFORMATION ARCHITECTURE & WAY-FINDINGInformation Architecture can draw from the physical world orienting principles, such as way-finding, so that we can help users build their own strategy to navigate through the content of a 21/43 product/system. USER INTERACTION DESIGN
  18. 18. FINDING IS THE NEW DOINGway-finding INFORMATION ARCHITECTURE & WAY-FINDINGImagine a world where there were no signs or indications of where one thing ended and another began?We rely on visual cues in the environment 22/43 to not only tell us where we are, how to USER INTERACTION DESIGN get where we want to be, but also when we get there.
  19. 19. FINDING IS THE NEW DOINGway-finding | 建 INFORMATION ARCHITECTURE & WAY-FINDINGIn architecture, it refers to the user experience of orientation and choosing a path within the built environment. 24/43在已经建造完成的环境中,选择行路方 USER INTERACTION DESIGN 向的行路者体验。
  20. 20. FINDING IS THE NEW DOINGway-finding | 建 INFORMATION ARCHITECTURE & WAY-FINDINGIt also refers to the set of architectural and/or design elements that aids orientation.有助于导引方向的建筑和/或设计元素组 25/43 合。 USER INTERACTION DESIGN
  21. 21. FINDING IS THE NEW DOINGway-finding | 建 INFORMATION ARCHITECTURE & WAY-FINDINGArchitects and designers face unique challenges in combining visual guidance with their designs.Understanding what way-finding 26/43 -- or spatial orientation is--, is essential USER INTERACTION DESIGN to incorporating it into the built environment: physical or virtual.
  22. 22. FINDING IS THE NEW DOINGway-finding INFORMATION ARCHITECTURE & WAY-FINDINGThe way-finding strategy in the physical world -- such as in public spaces -- should be place-based and as intuitive possible, referring to notable and memorable buildings and landmarks 31/43 as well as clearly defined and USER INTERACTION DESIGN identified places.
  23. 23. ACTIVITY #5way-finding INFORMATION ARCHITECTURE & WAY-FINDINGIn your GROUPS, locate the room you’ve picked inside the campus, and trace a route from it to THIS CLASSROOM, referring to any notable or memorable buildings and landmarks; 34/43 USER INTERACTION DESIGNThe objective is to make a way-finding guide, well as clearly defined and identified places.
  24. 24. INTUITIVE NAVIGATIONDOESN’T HAPPEN BY CHANCE INFORMATION ARCHITECTURE & WAY-FINDINGNot only is this extremely frustrating for users, but it has serious repercussions for organizations. 35/43 USER INTERACTION DESIGN
  25. 25. INTUITIVE NAVIGATIONDOESN’T HAPPEN BY CHANCE INFORMATION ARCHITECTURE & WAY-FINDINGthe cost of failureFor intranets* it means low adoption rates and staff reverting to unsupported offline resources.For websites* with online shopping 36/43 facilities -- for example -- it has a USER INTERACTION DESIGN significant impact on revenue*.
  26. 26. COST OF FAILUREintranet | 内部网络 INFORMATION ARCHITECTURE & WAY-FINDINGA private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that is only for internal use. 37/43 USER INTERACTION DESIGN公司或者组织内容的一个私人化网站, 使用在公共因特网上可以找到的同样 类的软件,但是该网站只为内部使 用。
  27. 27. COST OF FAILUREwebsite | 网站 INFORMATION ARCHITECTURE & WAY-FINDINGA set of interconnected web-pages, generally located on the same server, and prepared and maintained as to provide some kind information or service by a person, group, or 38/43 organization. USER INTERACTION DESIGN一组相互链接的网页,往往位于一个同 样的服务器上,准备和维护以用来提 供个人、团体或者组织的某些信息。
  28. 28. COST OF FAILURErevenue | 收入 INFORMATION ARCHITECTURE & WAY-FINDINGThe amount of money that a company actually receives from its activities, mostly from sales of products and/or services to customers. 39/43公司从其活动,大多数来自于向客户销 USER INTERACTION DESIGN 售产品和/或服务中的实际所得。
  29. 29. COST OF FAILUREcomplicated navigation INFORMATION ARCHITECTURE & WAY-FINDINGResearch suggests that a significant number of shopping attempts fail not because the user has evaluated the products on offer and decided against a purchase, but because the navigation 40/43 system has failed and user cant find USER INTERACTION DESIGN the product they are interested in.
  30. 30. HOMEWORK [ GROUPS ]way-finding INFORMATION ARCHITECTURE & WAY-FINDING1. Choose 3 (three) of the following websites: http://www.thebar.com/ http://whatisthematrix.warnerbros.com/ http://www.nationalgallery.org.uk/ http://shopping.yahoo.com/ http://www.sydneyoperahouse.com/sections/tours/virtual_tour/ 41/43 USER INTERACTION DESIGN2. Navigate each website your group have chosen in a way that you go -- at least -- 3 (three) clicks away from the home-page, then trace the route back from that point to the home-page;
  31. 31. HOMEWORK [ INDIVIDUAL ]sketchbook INFORMATION ARCHITECTURE & WAY-FINDING1. Choose 5 (five) words marked with asterisks (*) you’ve seen in this class and create 5 (five) posters -- one for each word -- on separate pages of your sketchbook; 42/432. Each poster must include: USER INTERACTION DESIGN -The word chosen, with its English definition; -3 (three) pictures; -2 (two) websites; -Your comments/impressions of the definition.
  32. 32. tags HOMEWORK [ INDIVIDUAL ]USER INTERACTION DESIGN INFORMATION ARCHITECTURE & WAY-FINDING 43/43

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