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Creating Creativity: Challenges and Opportunities for Creative Tools/Environments

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Sharing of some of Autodesk's best practices in terms of interaction design processes and methodologies within collaborative and/or distributed design teams

Sharing of some of Autodesk's best practices in terms of interaction design processes and methodologies within collaborative and/or distributed design teams

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  • You may not realize it, but Autodesk is everywhere. If you’ve ever driven a stylish car, admired a towering skyscraper, or watched a great film, chances are you’ve experienced what Autodesk customers can do with our software.Note: All statistics in this presentation are current as of March 2011.Title slide image is an abstract visualization using Autodesk(R) 3ds Max(R) software.Expiration Date: 2099-01-01 No image credit required.
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  • Within this framework, his article proposes eight activities that require human-computer interaction research and advanced user interface design: (a) Searching and browsing digital libraries, (b) consulting with peers and mentors, (c) Visualizing data and processes, (d) Thinking by free associations, (e) Exploring solutions—what-if tools, (f) Composing artifacts and performances, (g) Reviewing and replaying session histories, (h) Disseminating results.
  • These grand tour strategies are appealing, but difficult to carry out in high-dimensional spaces. Similarly, flight simulators, traffic flow models, weather models, and thousands of scientific, engineering, economic, and other modeling tools allow users to explore alternatives safely, economically, and rapidly. Simulators have been largely custom built, but simulation-building software is growing from domain specific to broader coverage. These simulation models are also becoming more richly featured to support explanatory text, collaborative usage, history keeping, and more. A popular class of home computer software includes simulation games, such as SimCity, which enables users to try out urban-planning scenarios. Also popular with personal computer users are flight, driving, and battle simulators that provide various levels of realistic experiences. These applications are enjoyable and educational; however, they are special-purpose and standalone applications that are not part of an integrated framework.
  • These grand tour strategies are appealing, but difficult to carry out in high-dimensional spaces. Similarly, flight simulators, traffic flow models, weather models, and thousands of scientific, engineering, economic, and other modeling tools allow users to explore alternatives safely, economically, and rapidly. Simulators have been largely custom built, but simulation-building software is growing from domain specific to broader coverage. These simulation models are also becoming more richly featured to support explanatory text, collaborative usage, history keeping, and more. A popular class of home computer software includes simulation games, such as SimCity, which enables users to try out urban-planning scenarios. Also popular with personal computer users are flight, driving, and battle simulators that provide various levels of realistic experiences. These applications are enjoyable and educational; however, they are special-purpose and standalone applications that are not part of an integrated framework.
  • In addition to searching, inspirationalists will want rapid browsing to more effectively support exploration, similar to what many people do in bookstores or physical libraries. Web sites with high branching factors (many links per page) support exploration by making what is available more visible. The more than 100 links on Yahoo’s home page (http://www.yahoo.com) are helpful in getting an idea of what is available and what is not. Browsing textual menus supports exploration when specific terms or concepts are not known, but varying interpretations of category names still results in user confusion. Imagine the complex request implied by this question: which viral strains are causing recent flu symptoms for senior citizens in the Mid-Atlantic states? No specific search string could produce appropriate results, but browsing through search results may lead to exploration of viral infections, variant symptoms, other diseases, other locations, earlier epidemics, etc.Information derived from searching digital libraries may provide the right results, but there are still many concerns about whether the information is accurate, complete, and up-to-date. Furthermore, online information may only be a fraction of the total information, and the search engines may search only a fraction of the online information.
  • The field of user experience, is blessed (or cursed) with a very wide range of research methods, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as desirability studies (to measure aesthetic appeal).You can't use the full set of methods on every project, but most design teams benefit from combining insights from multiple research methods. The key question is what to do when. To better understand when to use which method, it is helpful to realize that they differ along 3 dimensions:Attitudinal vs. BehavioralQualitative vs. QuantitativeContext of Website or Product Use

Creating Creativity: Challenges and Opportunities for Creative Tools/Environments Creating Creativity: Challenges and Opportunities for Creative Tools/Environments Presentation Transcript

  • Creating Creativity: Challenges and Opportunitiesfor Creative Tools/EnvironmentsItamar MedeirosSenior User Experience Designer, Information Modeling and Platform Products Group© 2011 Autodesk
  •  Collect / Create / Relate / Donate  Creative People and the Creative Process  Challenges and Opportunities for Creative Tools/Environments  Visualization Tools for Processing User Research Data OUTLINE© 2011 Autodesk
  • What is creativity© 2011 Autodesk
  • Tell me! IS THERE A FORMULA FOR CREATIVITY?© 2011 Autodesk
  • Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010 http://www.dubberly.com/articles/how-do-you-design.html© 2011 Autodesk
  • Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010 http://www.dubberly.com/articles/how-do-you-design.html© 2011 Autodesk
  • Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010 http://www.dubberly.com/articles/how-do-you-design.html© 2011 Autodesk
  • Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010 http://www.dubberly.com/articles/how-do-you-design.html© 2011 Autodesk
  • Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010 http://www.dubberly.com/articles/how-do-you-design.html© 2011 Autodesk
  • Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010 http://www.dubberly.com/articles/how-do-you-design.html© 2011 Autodesk
  • Clark Publishing. (2011), “Add Some Bunch to Your Playbook” retrieved on July 21st, 2011 http://www.gridironstrategies.com/articles.php?id=85© 2011 Autodesk
  • Let’s talk about creativity in three different levels: CREATIVE PEOPLE AND THE CREATIVE PROCESS© 2011 Autodesk
  • Great breakthroughs and paradigm-shifting Made or done without previousinnovations, revolutionary events and a preparation; improvised; having the Useful evolutionary contributions thatsmall number of Nobel Prize candidates. character of an improvisation. refine and apply existing paradigms.REVOLUTIONARY | 革新 IMPROMPTU |即兴 EVOLUTIONARY | 演化 © 2011 Autodesk
  • Great breakthroughs and paradigm-shifting Made or done without previousinnovations, revolutionary events and a preparation; improvised; having the Useful evolutionary contributions thatsmall number of Nobel Prize candidates. character of an improvisation. refine and apply existing paradigms.REVOLUTIONARY | 革新 IMPROMPTU |即兴 EVOLUTIONARY | 演化 © 2011 Autodesk
  • Great breakthroughs and paradigm-shifting Made or done without previousinnovations, revolutionary events and a preparation; improvised; having the Useful evolutionary contributions thatsmall number of Nobel Prize candidates. character of an improvisation. refine and apply existing paradigms.REVOLUTIONARY | 革新 IMPROMPTU |即兴 EVOLUTIONARY | 演化 © 2011 Autodesk
  •  Inspirational  Structural  Situational CREATIVE PEOPLE AND THE CREATIVE PROCESS© 2011 Autodesk
  • Emphasis in the remarkable "Aha!" Emphasizes on more orderlymoments in which a dramatic breakthrough approaches. Stress the importance of Emphasizes the social and intellectualmagically appears; promote techniques for studying previous work and using context as a key part of the creativebrainstorming, free association, lateral methodical techniques to explore the process, embedded in a community ofthinking and divergence. possible solutions exhaustively. practice with changing standards.INSPIRATIONAL |灵感大师 STRUCTURAL |规划专家 SITUATIONAL |传道先驱 © 2011 Autodesk
  • Emphasis in the remarkable "Aha!" Emphasizes on more orderlymoments in which a dramatic breakthrough approaches. Stress the importance of Emphasizes the social and intellectualmagically appears; promote techniques for studying previous work and using context as a key part of the creativebrainstorming, free association, lateral methodical techniques to explore the process, embedded in a community ofthinking and divergence. possible solutions exhaustively. practice with changing standards.INSPIRATIONAL |灵感大师 STRUCTURAL |规划专家 SITUATIONAL |传道先驱 © 2011 Autodesk
  • Emphasis in the remarkable "Aha!" Emphasizes on more orderlymoments in which a dramatic breakthrough approaches. Stress the importance of Emphasizes the social and intellectualmagically appears; promote techniques for studying previous work and using context as a key part of the creativebrainstorming, free association, lateral methodical techniques to explore the process, embedded in a community ofthinking and divergence. possible solutions exhaustively. practice with changing standards.INSPIRATIONAL |灵感大师 STRUCTURAL |规划专家 SITUATIONAL |传道先驱 © 2011 Autodesk
  • A Four-Phase Framework to assist the design of tools that support creativity by professor Ben Shneiderman, University of Maryland CREATING CREATIVITY Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for Supporting Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000), 114-138.© 2011 Autodesk
  • i @ Collect Create Learn from previous Explore, compose, and experiences evaluate possible solutions : Donate ^ Relate Disseminating results Consult with peers and mentors© 2011 Autodesk
  • i @ Collect Create Learn from previous Explore, compose, and experiences evaluate possible solutions : Donate ^ Relate Disseminating results Consult with peers and mentors© 2011 Autodesk
  • i @ Collect Create Learn from previous ideation/exploration experiences creative thinking/ problem definition : Donate ^ Relate Disseminating results Consult with peers and mentors© 2011 Autodesk
  • @ paper prototyping Create ideation/exploration creative thinking/brainstorming problem definition : shared design workspaces Donate Disseminating results wireframing Medeiros, I. (2009), “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”, retrieved on July 21st, 2011 http://independent.academia.edu/ItamarMedeiros/Papers/263570/Designing-the-User- Experience--Creating-Innovative-Design-Software-Solutions-within-Collaborative-Distributed- Design-Environments© 2011 Autodesk
  • @ random entry Create ideation/exploration concept fan creative thinking/ problem definition provocation : Donate challenging Disseminating results disproving Wikipedia. (2011), “Lateral Thinking”, retrieved on July 21st, 2011 http://en.wikipedia.org/wiki/Lateral_thinking© 2011 Autodesk
  • i @ Collect Create Learn from previous Explore, compose, and experiences evaluate possible solutions : Donate ^ Relate Disseminating results Consult with peers and mentors© 2011 Autodesk
  • storytelling use cases specification documents design reviews concept designs : Donate Disseminating results design briefs Lang, S. Y., Dickinson, J., & Buchal, R. O. (2002). Cognitive factors in distributed design., Computers in Industry (48), 89-98.© 2011 Autodesk
  • i @ Collect Create information gathering Explore, compose, and & research evaluate possible solutions visualizing data / process : Donate ^ Relate Disseminating results Consult with peers and mentors© 2011 Autodesk
  • Collect usability testing information gathering & research visualizing data / process i focus groups web/desktop analytics data mining surveys contextual inquiry customer feedback Rohrer, C. (2008), “When to Use Which User Experience Research Methods”, retrieved on July 21st, 2011 http://www.useit.com/alertbox/user-research-methods.html card sorting© 2011 Autodesk
  • Spencer, Donna. Card Sorting: Designing Usable Categories. 2009. New York: Rosenfeld Media.© 2011 Autodesk
  • Young, Indi. 2008. Affinity Diagrams in “Mental Models: Aligning Design Strategy with Human Behavior” . New York: Rosenfeld Media.© 2011 Autodesk
  • Rosenfeld, Louis. 2011. Search Analytics for your Site. New York: Rosenfeld Media© 2011 Autodesk
  • clustering analysis Collect information gathering & research visualizing data / process i insight matrix system boundaries diagrams flow charts swimlane diagrams SWOT analysis Medeiros, I. (2009), “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”, retrieved on July 21st, 2011 http://independent.academia.edu/ItamarMedeiros/Papers/263570/Designing-the-User- Experience--Creating-Innovative-Design-Software-Solutions-within-Collaborative-Distributed- affinity diagrams Design-Environments© 2011 Autodesk
  • 2009, Autodesk, Inc,. AutoCAD Map3D 2009 Command Clustering Visualization Tool© 2011 Autodesk
  • Wiegers, K.E., 2006. System Boundary Diagram in “ More About Software Requirements: Thorny Issues and Practical Advice” . p 138-140. Redmond: Microsoft Press.© 2011 Autodesk
  • 2009, Autodesk, Inc., Infrastructure Modeler User Research Analysis: Insight Matrix© 2011 Autodesk
  • 2010, Autodesk, Inc., AutoCAD Utility Design: Pugh Matrix© 2011 Autodesk
  • 2009, Autodesk, Inc., Utility Network Design Workflow Swimlane Diagram© 2011 Autodesk
  • 2009, Autodesk, Inc., Utility Network Design Workflow Swimlane Diagram© 2011 Autodesk
  • 2009, Autodesk, Inc., Utility Network Design Workflow Swimlane Diagram© 2011 Autodesk
  • i @ Collect Create Learn from previous Explore, compose, and experiences evaluate possible solutions : Donate ^ Relate Disseminating results Consult with peers and mentors© 2011 Autodesk
  • i @ Collect Create Learn from previous Explore, compose, and experiences evaluate possible solutions : Donate ^ Relate Disseminating results communication of data / information / knowledge developing shared memories / meaning© 2011 Autodesk
  • ownership & commitment Collect Learn from previous experiences online collaboration facilitating decision making presentations ^ Relate communication of data / information / knowledge tracking back decisions developing shared Medeiros, I. (2009), “Designing the User Experience: Creating Innovative Design Software memories / meaning Solutions within Collaborative/Distributed Design Environments”, retrieved on July 21st, 2011 http://independent.academia.edu/ItamarMedeiros/Papers/263570/Designing-the-User- Experience--Creating-Innovative-Design-Software-Solutions-within-Collaborative-Distributed- Design-Environments© 2011 Autodesk
  • documents/artifacts sharing Collect Learn from previous instant messaging experiences design reviews emails ^ Relate communication of data / information / knowledge version control developing shared memories / meaning Lang, S. Y., Dickinson, J., & Buchal, R. O. (2002). Cognitive factors in distributed design., Computers in Industry (48), 89-98.© 2011 Autodesk
  • Autodesk, AutoCAD, Alias, Autodesk Inventor, Inventor, Maya, Mudbox, and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award and Oscar are registered trademarks of the Academy of Motion Picture Arts and Sciences. mental ray is a registered trademark of mental images GmbH licensed for use by Autodesk, Inc. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.© © 2011Autodesk Inc. All rights reserved. 2011 Autodesk,