The m-community: are you part of it?

presents Design Assembly The m-community: are you part of it?

| Design Assembly | The m-community: are you part of it? | © ATZ119, 2009. Sprint ads, 4G network, 2009.

| Design Assembly | The m-community: are you part of it? | © ATZ119, 2009. Introduction (5 min) 1. The m-Community (10 min) – Quick definition and numbers 2. Emerging Technologies for mobile (20 min) – Quick Response (QR) code – Augmented Reality (AR) – Application for mobile (App) Conclusion (5 min)

| Design Assembly | The m-community: are you part of it? | © ATZ119, 2009. Introduction (5 min) Kia ora koutou katoa | Profile | Aim of this presentation This presentation is designed to stimulate and to inspire your creative understanding of the future.

| Design Assembly | The m-community: are you part of it? | © ATZ119, 2009. 1. The m-Community (10 min) – Quick definition and numbers Sprint ads, 4G network, 2009.

| Design Assembly | The m-community: are you part of it? | © ATZ119, 2009. 1. The m-Community (10 min) The number of mobile video users in the U.S. has grown from 9 million to 15 million in the past year. Note that this figure includes Web video, subscription services, downloads and applications. The audience composition skews slightly towards male users, who represent 59% of the total audience. The top three age groups in the mobile video audience are: 25-34 > 32% 35-44 > 20% 12-17 > 19%. Mobile video audience grows 70% year to year Mobile video consumption in the U.S. is growing quicker than ever before. Source: The Nielsen Company, "A2/M2 Three Screen Report, Volume 5, Q2/2009"

| Design Assembly | The m-community: are you part of it? | © ATZ119, 2009. 1. The m-Community (10 min) The number of mobile video users in the U.S. has grown from 9 million to 15 million in the past year. Note that this figure includes Web video, subscription services, downloads and applications. The audience composition skews slightly towards male users, who represent 59% of the total audience. The top three age groups in the mobile video audience are: 25-34 > 32% 35-44 > 20% 12-17 > 19% Mobile video audience grows 70% year to year Mobile video consumption in the U.S. is growing quicker than ever before. Source: The Nielsen Company, "A2/M2 Three Screen Report, Volume 5, Q2/2009"

| Design Assembly | The m-community: are you part of it? | © ATZ119, 2009. 2. Emerging Technologies for mobile (20 min) – Quick Response (QR) code

| Design Assembly | The m-community: are you part of it? | © ATZ119, 2009. 2. Emerging Technologies for mobile (20 min) – Augmented Reality (AR)

| Design Assembly | The m-community: are you part of it? | © ATZ119, 2009. 2. Emerging Technologies for mobile (20 min) – Application for mobile (App)

| Design Assembly | The m-community: are you part of it? | © ATZ119, 2009. Conclusion (5 min) – Generation Y = immediacy – visual communication specifically associated with mobile phone – emerging technologies for mobile: QR code, AR & APPS – collaborative process Engaging Consumers through Mobile Phone, m-Marketing, Social Media and Entertainment

The m-community: are you part of it?

by Design Assembly on Dec 10, 2009

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The m-community: are you part of it? — Presentation Transcript