Using Linkedin As A B2B Lead Generation Tool

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How to optimize your Linkedin company and personal profile and take advantage of B2B leads

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  • Hi guys, great slides! thanks for sharing. I'd like add some other great tools: 1- Outreach.iu (Paid) - Send follow-up emails; 2- ReplyUp.com (Freemium) - Send follow-ups emails; 3- WhoIsVisiting.com (Paid) - Identify unknown B2B website visitors; 4- Found.ly - Sales prospecting tool on LinkedIn; 5- Attach.io (Paid) - Viewer engagement analytics for presentations; Thanks
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Using Linkedin As A B2B Lead Generation Tool

  1. 1. Using Linkedin as a B2B Lead Generation ToolBruce JonesCEO, Design & Promotehttp://www.DesignAndPromote.combruce@designandpromote.comLinkedin Personal Profile: http://www.linkedin.com/in/brucejones630Linkedin Company Profile: http://www.linkedin.com/company/267958
  2. 2. Using Linkedin As A B2B Lead Generation Tool How To Start Research Keywords, Think Like Your Customers Improve Your Personal Linkedin Profile Optimize Your Company Linkedin Page Connect With Prospects & Clients Join Groups Where Your Customers Are Interact And Provide Value To Your Connections
  3. 3. Linkedin Personal Profiles How To Optimize Your Linkedin Personal Profile Add A Professional Head Shot Photo Shorten Your Linkedin url Describe What You Do Using Keywords And Your Value Proposition (elevator pitch) Add Skills, Awards, Associations; Prove You Are An Expert Add 3 Keyword Links To Your Website And Product Pages Add Linkedin Applications: Company Blog, Presentations, Portfolio, Brochures, Sales Sheets and Videos. Link Your Personal Profile To Your Company Profile Linkedin Profile Example
  4. 4. Linkedin Company Page How To Optimize Your Linkedin Company Page Use A Good Description Including Keywords And A Call To Action Add Your Company Logo In Both Sizes Add Company News And A Link To Your Blog Feed Add Products and Services Using Images, Keywords, Bullet Points And A Link To The Related Page On Your Website Add Promotions Like A Free Trial, Demo, Or Discounts Linkedin Company Example
  5. 5. Make It Work! How To Use Linkedin To Generate Leads After A Meeting Send A Thank You And Connection Request Add A Recommendation After Every Successful Project Best Way To Get A Recommendation Is To First Give One Get Active On Local And Industry Groups, Add Discussions And Promotions, Answer Questions And Give Opinions Add Linkedin To Your Website, Email Signature File, And Any Printed Marketing Material Add Status Updates Every Few Days With Links To Resources
  6. 6. Linkedin Training Videos http://www.youtube.com/user/LinkedIn Create a 100% complete LinkedIn profile http://youtu.be/JNl9RVrXLhM Round out your LinkedIn profile with additional information http://youtu.be/ec9QOYjcyY4 Set up your Company Page on LinkedIn http://youtu.be/WiTQL_M_fv0 Add Products and Services to your LinkedIn Company Page http://youtu.be/4GNSjfrv-a8 Recommend your LinkedIn connections and get recommended http://youtu.be/lbIQ8TdrMUo Start sharing on LinkedIn http://youtu.be/er3WevF-Zps Start a conversation with LinkedIn Groups http://youtu.be/F5CF1FEm_oA
  7. 7. Resources http://www.googlekeywordtool.com http://www.getpaint.net http://www.jigsaw.com/join/BruceJones http://www.hubspot.comBruce JonesCEO, Design & Promotehttp://www.DesignAndPromote.combruce@designandpromote.comLinkedin Personal Profile: http://www.linkedin.com/in/brucejones630Linkedin Company Profile: http://www.linkedin.com/company/267958
  8. 8. Free Inbound Marketing Training Wednesday Evenings 5:00pm-7:00pm 362 Meadow Green Drive, Naperville IL (close to Washington & 87th St.)

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