Social Media Strategy For Event Marketers


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This free training seminar is for those who want to use social media to improve their event promotion strategy. Want more more page likes, more engagement, and more excitement generated for your event? Click through this slide for more information.

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  • Option to schedule posts ahead of time.
  • Social Media Strategy For Event Marketers

    1. 1. Who We Are
    2. 2. Step 1 Pick a date. Nothing can happen without a date selected.
    3. 3. Step 2 Identify Key Players. • Decision makers • Employees • Influencers • Volunteers • Target Audience/ attendees
    4. 4. Step 3 • Begin planning 3-6 months in advance. • Plan what to post, when and where. • *Tip* Create a flow chart! • Outline Press Release Topics Create an outline.
    5. 5. Outline Continued • Things to consider— • The media will need to know about your event a few weeks in advance. Plan pitch dates. • If there are volunteers, know when you need to give a shout out for volunteers to sign up. • Do you have sponsors? Are you going to guarantee any social media coverage in a contract? • Create a set of sample Tweets and posts to go in a sponsorship package. • Also, if you have a large event, categorize your audience by interest. Chances are there will be certain aspects of your event that will appeal to different groups.
    6. 6. Finding Your Message • Figure out your main message! Sometimes you may need to do a little extra digging in order to find out where there is a discord in marketing your message. How do you find this out? • Ask your audience members what they think. Example: Naperville Moms Focus Group for Ribfest: • Event was too hot and there was no shade • Hardly any places to sit down. • Tired of making more profit for the city of Naperville
    7. 7. Improvements Naperville Ribfest Example: • Added more tables w/ umbrellas and misting stations for kids. • Created a Ribfest App to make it easier for navigating the park once inside. • Created a printable map • Better signage at event Tip: Provide an agenda and map (If needed).
    8. 8. Have an Emergency Plan Example on how Lollapalooza used social media to share park evacuation information.
    9. 9. Email Marketing • Decide on an email service: MailChimp, Constant Contact, Eventbrite… • Build your list • Include great graphics and social media buttons in your email for easy sharing. • Option to integrate ticket sales button into your emails and social media accounts
    10. 10. Event Management Tools • Make it easy for people to sign up! • Eventbrite is great for managing tickets both free and paid. • Evite • Constant Contact • Facebook Events • Meetup for continuous events • Don’t forget your camera!
    11. 11. Facebook • Commenting on pages. • Using Strong Imagery in posts. • Invite People to Like Your Event Page. • Facebook Management Tips.
    12. 12. Tell Your Group How They Can Help • Get notifications from the page. • Invite your friends to like the page. • Comment on posts between both profiles: Personal and event page when commenting.
    13. 13. • Share individual posts on your own wall • Start conversations • Pick Brand Ambassadors • David + Julie example • Posts are only going to be shown to about 35% of people, so it’s good to try to increase engagement. Tell Your Group How They Can Help Etc…
    14. 14. Inviting People to Like Your Event Page • From your personal page, search for your event’s page. • As an admin you should see the page’s navigation bar. • Click on the Activity tab. • In the bottom left hand corner you should see “Invite Friends to Like this Page”. • Send those invites out!
    15. 15. Twitter • Create an event Hashtag. • Categorize Twitter followers into lists. • Retweet positive comments about your event.
    16. 16. #Hashtag • A word or phrase without spaces that sits in front of the pound sign (#). • Great for grouping messages and conversations together. • Fun way to interact with your audience.
    17. 17. Tips For Creating Your #Hashtag • Do research before creating one. • Keep it short. • Use it before, during and after the event!
    18. 18. Resource for Creating a Hashtag
    19. 19. Creating Lists
    20. 20. Examples of Hashtags in Action • Speakers Tweeted out the slides of their presentations. • Everyone could follow along with the conversation around WordCamp. • People were able to connect with other conference attendees. WordCamp Chicago Conference #wcchi
    21. 21. Instagram • Take photos at the event. • Host a contest. • Use the same event hashtag. • Upload images from computer onto a mobile phone then upload onto Instagram.
    22. 22. List Event On Other Calendars • Chamber calendars, media calendars, Facebook events, community calendars….
    23. 23. Naperville Ribfest Case Study 1. Found each band’s Facebook page and liked as Ribfest.
    24. 24. Comment on Band’s Pages 2. Left a comment on the band’s Facebook page with a link back to Ribfest.
    25. 25. Tag Bands in Posts 3. On the Naperville Ribfest page when we talked about a band we made sure that we tagged them in the post.
    26. 26. Tag Bands in Posts continued…
    27. 27. Facebook Albums
    28. 28. Facebook Videos 4. We didn’t link to many YouTube videos. We download the videos and uploaded them into our Facebook videos. Firefox plugin that will help: US/firefox/addon/1-click-youtube-video-downl/ We only used videos that were for Ribfest.
    29. 29. Uploading a Facebook Video
    30. 30. Toggling Between Pages 5. Toggle between the page and your personal profile to start conversations and then answer them.
    31. 31. Post When Your Fans Are Online 6. Looks like our fans are mostly online at 8- 9pm, you can schedule posts, do a bunch at once and have them spread out for days or even weeks to appear when chance of engagement is high.
    32. 32. Brand Ambassadors
    33. 33. Thank You! To view our past and upcoming seminars please visit: