Picking The Right Keywords To Attract More Customers


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Picking The Right Keywords To Attract More Customers

  1. 1. • Search Engine Optimization • Custom Website Designs That Convert More Visitors Into Customers • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation • Business Photography Including Google 360 Virtual Tours What We Do
  2. 2. • Over 90% of websites have No SEO • 67% of people use Google, 16% Bing, 12% Yahoo SEO Facts
  3. 3. • Keywords - Find out what keywords are being used by people searching online. • Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes. • Measure Results – You cannot improve what you do not measure. SEO Basics
  4. 4. • From Google - A keyword is any word or short phrase that describes a website topic or page. - The more a keyword is used by searchers and websites the more attraction power it has. • Because keywords are the foundation for inbound marketing (marketing to people already looking for your product or service) What Is A Keyword And Why Do I Care?
  5. 5. • Think Like A Customer And Do Some Searches • Listen To Your Customers • Follow Influencers In Your Industry • Google Search Suggestions • Pay Per Click Advertising • Keyword Tools • Your Competitors – View Source Code or Use keywordspy.com Start Discovering Keywords
  6. 6. • Think Like A Customer • Listen To Your Customers • Follow Influencers In Your Industry • Google Search Suggestions • Your Competitors – View source code or use keywordspy.com • Keyword Tools Where To Discover Initial Keywords?
  7. 7. • WordStream http://www.wordstream.com/keywords • Wordtracker http://www.wordtracker.com/ • HitTail http://www.hittail.com/ • Screaming Frog SEO Spider Tool http://www.screamingfrog.co.uk/seo-spider/ • SEM Rush http://www.semrush.com/ • Google Keyword Planner http://adwords.google.com/keywordplanner • Google Trends http://www.google.com/trends/ • SortMyList http://sortmylist.com/ Keyword Tools
  8. 8. • The sun only shines on you when you are on the top of the mountain. • It is better to be on the top of many small mountains than half way up a huge one. Keyword Considerations
  9. 9. • Google search allintitle: keyword shows you how many web pages include that keyword in a title tag. Check Keyword Competitors
  10. 10. How To Measure Results Accurately • Sign out of Google and disable customization based on search history
  11. 11. Get It All Down In Excel
  12. 12. Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563 Learn More