How To Use LinkedIn Like A Boss


Published on

Presentation by Design & Promote

Free seminar on how to use LinkedIn to get more leads and online visibility.

Who is this for?

This free training seminar is for anyone that uses LinkedIn and wants to improve their profiles and strategy for networking with other professionals.

Learn how to use LinkedIn for networking and lead generation.

Topics covered in this seminar:

Improving your LinkedIn profile through profile pictures and graphics.
Best ways to promote your LinkedIn profile.

Getting more recommendations and giving more recommendations. Why LinkedIn recommendations and endorsements serve as great testimonials.
Etiquette of networking on LinkedIn.
LinkedIn company profiles and how to utilize SEO strategies within your LinkedIn profile.
Adding products and service pages to expand your portfolio on LinkedIn.
Status updates. Do you find yourself questioning what to types of content is best to post out on LinkedIn? We’re going to provide you with some insight on the types of content you should be sharing out on LinkedIn.
At the end of the seminar, Design & Promote will be available to take headshots for anyone who needs a LinkedIn profile picture or for anyone who wants a new profile picture.

Published in: Social Media, Business, Technology

How To Use LinkedIn Like A Boss

  1. 1. • Search Engine Optimization • Custom Website Designs That Convert More Visitors Into Customers • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation • Business Photography Including Google 360 Virtual Tours What We Do
  2. 2. Meet The Team
  3. 3.
  4. 4. Research Keywords, Think Like Your Customers Improve Your Personal LinkedIn Profile Optimize Your Company LinkedIn Page Add Showcase Pages To Company Page Connect With Prospects & Clients Join Groups Where Your Customers Are Interact And Provide Value To Your Connections How To Use LinkedIn
  5. 5. Linkedin Personal Profiles  Add A Professional Head Shot Photo  Shorten Your Linkedin url  Describe What You Do Using Keywords And Your Value Proposition (elevator pitch)  Add Skills, Awards, Associations; Show You Are An Expert  Add 3 Keyword Links To Your Website And Product Pages  Add Videos and Presentations To Your Profile  Link Your Personal Profile To Your Company Profile Linkedin Profile Example
  6. 6. Linkedin Company Page How To Optimize Your Linkedin Company Page  Use A Good Description Including Keywords And A Call To Action  Add Your Company Logo and Nice Looking Graphics  Add Company News, Blog Posts, And Other Interesting Information  Add Product Showcase Pages  Add Promotions Like A Free Trial, Demo, Or Discounts Linkedin Company Example
  7. 7. Make It Work!  After A Meeting Send A Thank You And Connection Request  Add A Recommendation After Every Successful Project  Best Way To Get A Recommendation Is To First Give One  Get Active On Local And Industry Groups, Add Discussions, Answer Questions, Give Opinions  Add Linkedin To Your Website, Email Signature File, And Any Printed Marketing Material  Add Status Updates Every Few Days With Links To Resources
  8. 8. From Erica’s Perspective
  9. 9. Check the demographics of your followers. Who are they? What do they do? • Start to get an idea of what they might be interested in and why they are following you. Learn Who Your Target Audience Is
  10. 10. Continued Top 3 Goals Companies Have For LinkedIn: • Engage followers • Create leads • Facilitate customer conversion
  11. 11. • Create great content of course! • What kind of content serves best on LinkedIn: How To Meet Those Goals • 60% members are interested in industry insights • 53% are interested in company news • 43% are interested in new products & services
  12. 12. • Lonely Planet—appeals to die hard travelers. However, on LinkedIn their content is more geared towards a professional audience. Example
  13. 13. • Company News: Bruce Jones & Ken Buckman of TradeTec Skyline both win the Daily Herald’s AABE Award Some Of The Things We Talk About
  14. 14. • Provide exclusive offers for your followers. • We put out a social media + SEO service offering out online. Continued
  15. 15. What to include for LinkedIn: • Major events • Company anniversary • Employee’s Birthdays or Major Milestones • Industry insights • Curated content • Blog posts • Special offers • Praise for clients releasing a website • Thinking of video? Include it! • According to Social Media Examiner: 52% of consumers say that watching product videos makes them more confident in online purchase decisions! • Lastly, have a strategy but be flexible. Create a monthly or even yearly social media calendar for your company
  16. 16. Be Human Show people what it is like to work with your company. A great driver of traffic was posting up a team photo.
  17. 17. Connect With Us
  18. 18. Free Monthly Educational Seminars Design & Promote 630-995-7109 1952 McDowell Rd Suite 100 Naperville IL 60563 Learn More