Who Is Design & Promote
A Naperville Based Inbound Marketing Company That
Helps You Increase Sales From People Already Loo...
• Custom Website Designs That Convert More Visitors Into Customers
• Search Engine Optimization
• Website Content Creation...
Non Profits We Support
• Latest Google algorithm changes
• Advanced keyword research
• Content marketing strategies
• How to create a perfect blo...
Google’s 200 Ranking Factors
• http://moz.com/google-algorithm-change
• Social Signals - December 2010
• Panda - February 23, 2011
• Penguin - April 24...
• To deliver the right answers when people are searching online
Your Job Should Be:
• For your website to be the right ans...
History Of SEO
• Then-
• Add keywords to page titles
• Get lots of anchor text backlinks
• Now-
• It is hard to rank websi...
Identify Keywords People Are Using
• Think Like A Customer
• Check Out Competition
• Google Search Suggestions
• Keyword T...
New Google Keyword Planner Example
Other Keyword Tools
• KeywordEye - http://www.keywordeye.com/
• WordStream - http://www.wordstream.com/
• Wordtracker - ht...
Keyword Competitor Check
Create Keyword Spreadsheet
Add Where You Currently Rank
Measure Results Over Time
More Results Over Time
More Results Over Time
Content Marketing Strategies – Use Keywords
• Add Text To Home and Important Pages
• Add A Blog, News Articles, Whitepaper...
The Perfect Blog Post
Backlinks – Why They Are Important
• Google Counts Them As A Vote Or Citation
• Should Be Related To Your Site
• The Site ...
Backlinks – Where To Get Them
• Online Niche Directories
• Comments On Other Blogs
• Online Press Releases
• Marketing Art...
Backlinks – Recent Changes
• Less Anchor Text Links
• Less Site Wide Links
• More Brand & url links
• Every Link Helps (or...
Measuring Results
• Google Analytics, Statcounter, Clicky
• Number of Visitors, Keyword Searches, Websites
Came From and B...
Google Authorship Example
Example 2
1. Create a Google Plus Account, Add Your photo and your
website to contribute to section under links
2. On your website a...
Our Own Website Traffic
• House Of Trucks
• Asado Coffee
• World Source
• Fletcher Asset Management
Sites without On-Page SEO
• Community Nurse
• Go Law Office
• Numina Group
• Eastgate Manor
Great On-Page SEO
Free Monthly Educational Seminars
http://designandpromote.eventbrite.com/
Bruce Jones
Design & Promote
www.DesignAndPromot...
SEO 102 Seminar
SEO 102 Seminar
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SEO 102 Seminar

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SEO 102 Seminar

  1. 1. Who Is Design & Promote A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service.
  2. 2. • Custom Website Designs That Convert More Visitors Into Customers • Search Engine Optimization • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation What We Do
  3. 3. Non Profits We Support
  4. 4. • Latest Google algorithm changes • Advanced keyword research • Content marketing strategies • How to create a perfect blog post for SEO • Backlink strategy changes you need to make • Setting up Google authorship What We Will Cover Today
  5. 5. Google’s 200 Ranking Factors
  6. 6. • http://moz.com/google-algorithm-change • Social Signals - December 2010 • Panda - February 23, 2011 • Penguin - April 24, 2012 Google Changes - 500–600 times/Year
  7. 7. • To deliver the right answers when people are searching online Your Job Should Be: • For your website to be the right answer What Is The Job Of A Search Engine?
  8. 8. History Of SEO • Then- • Add keywords to page titles • Get lots of anchor text backlinks • Now- • It is hard to rank websites without quality content • Quality backlinks with less anchor text • Social Media plays a big role
  9. 9. Identify Keywords People Are Using • Think Like A Customer • Check Out Competition • Google Search Suggestions • Keyword Tools
  10. 10. New Google Keyword Planner Example
  11. 11. Other Keyword Tools • KeywordEye - http://www.keywordeye.com/ • WordStream - http://www.wordstream.com/ • Wordtracker - http://www.wordtracker.com/ • Keyword Spy - http://www.keywordspy.com/
  12. 12. Keyword Competitor Check
  13. 13. Create Keyword Spreadsheet
  14. 14. Add Where You Currently Rank
  15. 15. Measure Results Over Time
  16. 16. More Results Over Time
  17. 17. More Results Over Time
  18. 18. Content Marketing Strategies – Use Keywords • Add Text To Home and Important Pages • Add A Blog, News Articles, Whitepapers • Expand On Your Services Or Product Pages • Don’t Forget About Images
  19. 19. The Perfect Blog Post
  20. 20. Backlinks – Why They Are Important • Google Counts Them As A Vote Or Citation • Should Be Related To Your Site • The Site With The Most (good) Backlinks Wins
  21. 21. Backlinks – Where To Get Them • Online Niche Directories • Comments On Other Blogs • Online Press Releases • Marketing Articles & Guest Posts • Social Media
  22. 22. Backlinks – Recent Changes • Less Anchor Text Links • Less Site Wide Links • More Brand & url links • Every Link Helps (or hurts)
  23. 23. Measuring Results • Google Analytics, Statcounter, Clicky • Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates • SEO Book Toolbar - Rankchecker
  24. 24. Google Authorship Example
  25. 25. Example 2
  26. 26. 1. Create a Google Plus Account, Add Your photo and your website to contribute to section under links 2. On your website add an author section and link to your Google Plus Account • https://support.google.com/webmasters/answer/1408986?expan d=option2 Setting Up Google Authorship
  27. 27. Our Own Website Traffic
  28. 28. • House Of Trucks • Asado Coffee • World Source • Fletcher Asset Management Sites without On-Page SEO
  29. 29. • Community Nurse • Go Law Office • Numina Group • Eastgate Manor Great On-Page SEO
  30. 30. Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Bruce Jones Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563 Learn More

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