Google Authorship

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This presentation is from the Design and Promote seminar for Google Authorship. Learn the tricks of Google and other major search engines to help your website stand above the others.

For more information be sure to check out our website:
http://www.designandpromote.com

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Google Authorship

  1. 1. GOOGLE + AUTHORSHIP WORKSHOP
  2. 2. Who Is Design & Promote A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service.
  3. 3. • Custom Website Designs That Convert More Visitors Into Customers • Search Engine Optimization • Website Content Creation, Pages, Blogs, White Papers • Website A-B Split Testing • Newsletter Design & Management • Logo Design, Email Signatures & Branding Guidelines • Social Media Strategy & Implementation What We Do
  4. 4. Non Profits We Support
  5. 5. • Creating a Google Plus account • Basics of using Google Plus • Adding your headshot photo • Adding an author profile link in Google Plus • Adding a Google Plus link to your website • Testing to make sure your photo will show in search results What We Will Cover Today
  6. 6. Because It’s Only Marketing To People That Are Already Looking For What You Offer Why Is Inbound Marketing So Awesome? Because It’s Cheaper Than Any Form Of Advertising Because It’s More Trustable
  7. 7. The Best Leads Are… • A referral from a trusted friend • If they do not have anyone to ask they look online • 67% of them use Google • 60% click on one of the first 3 links • If your link catches people’s attention they will click on yours more, even if it farther down the page • Showing a photo personalizes the experience
  8. 8. Normal Search Results Interaction – No Photos
  9. 9. Search Results Interactions - With Photos Showing
  10. 10. Google Authorship Example
  11. 11. Example 2
  12. 12. Example 3
  13. 13. Example 4
  14. 14. Live Google Plus Author Examples • https://www.google.com/search?q=trade+show+displays+new+jersey • https://www.google.com/search?q=naperville+web+design • https://www.google.com/search?q=good+marketing+articles • https://www.google.com/search?q=French+Teacher • https://www.google.com/search?q=naperville+chiropractor
  15. 15. Create A Google Plus Account Sign Into Google + Or Create A New Google Account https://plus.google.com/
  16. 16. Edit Your Google + Profile
  17. 17. Edit Links Section To Add Sites You Are An Author Of
  18. 18. Add A Headshot Photo
  19. 19. On Your Website Add A Link To Your Profile • On WordPress Add This Plugin: • http://helpforwp.com/plugins/google-author-link/ • Joomla: http://magazine.joomla.org/issues/issue-aug- 2013/item/1435-how-to-add-google-authorship-to-our- joomla-site • Other: https://support.google.com/webmasters/answer/2539557
  20. 20. Test To See If You Did It Right • http://www.google.com/webmasters/tools/richsnippets
  21. 21. Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Bruce Jones Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563 Learn More

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