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Twitter for Business

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  • 1. Hands-On Workshop: How to Use Twitter for Business Welcome to a world of conversations and relationships. Sponsored by Design Action Studios (DAS) and NR Computer Learning Center (NRCLC) We build brands. Friday, March 19, 2010
  • 2. Facts about A summary of this goal will be stated here that is clarifying and inspiring NR Computer Learning Center • Established in 2002 • Located in Orange, California • Provide workshops/webinars related to Small & Medium size Businesses (SMB): • Online Marketing / Social media • QuickBooks & Microsoft Excel • Website Design • Security Awareness • Basic Computer • Networking • Project Management • and more Social Media for Business | Friday, March 19, 2010
  • 3. Facts about A summary of this goal will be stated here that is clarifying and inspiring NR Computer Learning Center • Corporate Training • Online and Onsite Training • Provide Test Preparation Classes, Software and Courseware • Authorized Testing Center for Certiport, Pearson and Prometric • Partners Social Media for Business | Friday, March 19, 2010
  • 4. A summary of this goal will be stated here that is clarifying and inspiring Logistics • Coffee & light snack • Restroom • Testing Room Social Media for Business | Friday, March 19, 2010
  • 5. Tanya Salcido A summary of this goal will be stated here that is clarifying and inspiring • Founder of Design Action Studios, a creative studio focusing on business branding in Orange County, CA. • Strong background in graphic design, marketing and internet technology, social media • Has been providing services related to online marketing and business branding • Ambassador, Orange Chamber of Commerce • Co-Founder of #ConnectOC • Inbound Marketing Certified • Nominated: Orange County Business Journal - Excellence in Entrepreneurship 2010 • Can be found all over the web. Google me. Social Media for Business | Friday, March 19, 2010
  • 6. Today’s Schedule A summary of this goal will be stated here that is clarifying and inspiring BREAK Part 1: Introduction to Twitter Part 3: The Nuts and Bolts of Twitter • What is Twitter? • The Language of Twitter • Why you should care • Twitter Personality • Business Goals for Using Twitter • Best Practices Part 2: Setting Up Your Twitter Profile  • Using Twitter Lists • A Tour of Twitter • Using Twitter for Events • Sign up for an account. • Third Party Applications • Editing your profile. • Track and Analyze • Branding your Profile. • Conclusion • Connect with potential clients. - OPEN FOR ADDITIONAL QUESTIONS - • Share information. Social Media for Business | Friday, March 19, 2010
  • 7. A summary of this goal will be stated here that is clarifying and inspiring What is Social media? Social Media for Business | Friday, March 19, 2010
  • 8. A summary of this goal will be stated here that is clarifying and inspiring Social Media It is the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social Media for Business | Friday, March 19, 2010
  • 9. A summary of this goal will be stated here that is clarifying and inspiring How can social media work for my business? Social media increases website traffic, subscribers, clients, builds relationships and strategic partnerships. Social Media for Business | Friday, March 19, 2010
  • 10. A summary of this goal will be stated here that is clarifying and inspiring Two important steps to take in order for social media to work for you. Social Media for Business | Friday, March 19, 2010
  • 11. 1 A summary of this goal will be stated here that is clarifying and inspiring Make the shift from traditional media to new media Social Media for Business | Friday, March 19, 2010
  • 12. 2 A summary of this goal will be stated here that is clarifying and inspiring It doesn’t happen overnight! Social Media for Business | Friday, March 19, 2010
  • 13. A summary of this goal will be stated here that is clarifying and inspiring Part 1: Introduction to Twitter Social Media for Business | Friday, March 19, 2010
  • 14. A summary of this goal will be stated here that is clarifying and inspiring Twitter is... A communication platform that helps businesses stay connected to their customers in 140 characters. Social Media for Business | Friday, March 19, 2010
  • 15. A summary of this goal will be stated here that is clarifying and inspiring In other words ... Social Media for Business | Friday, March 19, 2010
  • 16. A summary of this goal will be stated here that is clarifying and inspiring Why You Should Care Social Media for Business | Friday, March 19, 2010
  • 17. Think your customers A summary of this goal will be stated here that is clarifying and inspiring aren’t on Twitter? • 1,382 percent growth rate last year • is used by 13% of internet • Median age is 31 • 53% is female • 600 tweets per second • 5K-10K new accounts are opened each day Social Media for Business | Friday, March 19, 2010
  • 18. A summary of this goal will be stated here that is clarifying and inspiring Business Goals for Using Twitter Social Media for Business | Friday, March 19, 2010
  • 19. A summary of this goal will be stated here that is clarifying and inspiring • Get found by people who are searching for your products or services • Connect and engage with current and potential customers • Create a community around your business • Promote content you create, including webinars, blog articles, or other resources Social Media for Business | Friday, March 19, 2010
  • 20. A summary of this goal will be stated here that is clarifying and inspiring Part 2: Setting up Your Twitter Profile Social Media for Business | Friday, March 19, 2010
  • 21. A summary of this goal will be stated here that is clarifying and inspiring A Tour of the Twitter User Profile Page Social Media for Business | Friday, March 19, 2010
  • 22. Twitter Page Publisher Twitter profile account links A summary of this goal will be stated here that is clarifying and inspiring Profile info Branded background Mentions Private Msgs “bookmarks” RTs Lists Trending Who’s following you? Main news feed Social Media for Business | Friday, March 19, 2010
  • 23. A summary of this goal will be stated here that is clarifying and inspiring Sign Up For Your Account Social Media for Business | Friday, March 19, 2010
  • 24. Go to Twitter.com A summary of this goal will be stated here that is clarifying and inspiring Social Media for Business | Friday, March 19, 2010
  • 25. Joinof thewill be stated here that is clarifying and inspiring A summary this goal conversation Social Media for Business | Friday, March 19, 2010
  • 26. Profile Settings A summary of this goal will be stated here that is clarifying and inspiring Social Media for Business | Friday, March 19, 2010
  • 27. Profile settings is clarifying and inspiring A summary of this goal will be stated here that Social Media for Business | Friday, March 19, 2010
  • 28. A summary of this goal will be stated here that is clarifying and inspiring Branding Your Profile Social Media for Business | Friday, March 19, 2010
  • 29. Design settings A summary of this goal will be stated here that is clarifying and inspiring Social Media for Business | Friday, March 19, 2010
  • 30. A summary of this goal will be stated here that is clarifying and inspiring Brand your profile Free resources online: http://www.twitbacks.com/ http://www.freetwitterdesigner.com/ http://www.tweetxilla.com/ Hire a graphic designer!! Social Media for Business | Friday, March 19, 2010
  • 31. A summary of this goal will be stated here that is clarifying and inspiring Connect with Potential Clients Social Media for Business | Friday, March 19, 2010
  • 32. A summary of this goal will be stated here that is clarifying and inspiring 1. http://search.twitter.com/ - Search keywords to find connections. 2. http://wefollow.com/, http://twellow.com – Directory of Twitter users. Keyword search. 3. http://geofollow.com/ – Geographic directory of Twitter users. Search for city, state or country combined with keywords. 4. http://listorious.com/ – Listorious is a directory of lists on Twitter – to find great people recommended by others that fits your keyword or geographic search. Search the web for more! Social Media for Business | Friday, March 19, 2010
  • 33. Join the conversation A summary of this goal will be stated here that is clarifying and inspiring • People like tips, links to interesting stories and blogposts (they donʼt have to be about your company), exclusive deals and a good sense of humor. • People like the human touch and will appreciate posts with your thoughts and experiences more than you think • They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes Social Media for Business | Friday, March 19, 2010
  • 34. A summary of this goal will be stated here that is clarifying and inspiring BREAK Social Media for Business | Friday, March 19, 2010
  • 35. A summary of this goal will be stated here that is clarifying and inspiring Part 3: The Nuts and Bolts of Twitter Social Media for Business | Friday, March 19, 2010
  • 36. A summary of this goal will be stated here that is clarifying and inspiring The Language of Twitter Social Media for Business | Friday, March 19, 2010
  • 37. A summary of this goal will be stated here that is clarifying and inspiring • To follow somebody is to subscribe to their messages • A tweet is an individual message • A DM or direct message is a private message on Twitter • RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit • Trending topics are the most-discussed terms on Twitter at any given moment Social Media for Business | Friday, March 19, 2010
  • 38. A summary of this goal will be stated here that is clarifying and inspiring ...and some additional lingo • @ reply is a public message to or about an individual on Twitter • A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic • Shortened URLs.To fit links into the short messages,Twitter shrinks some URLs down automatically • TweetUp. A tweetup is simply an in-person gathering organized via Twitter, often spontaneous. Social Media for Business | Friday, March 19, 2010
  • 39. A summary of this goal will be stated here that is clarifying and inspiring Twitter personality Social Media for Business | Friday, March 19, 2010
  • 40. A summary of this goal will be stated here that is clarifying and inspiring Are you a broadcaster or a conversationalist? Success is 80% conversation 20% business. Social Media for Business | Friday, March 19, 2010
  • 41. A summary of this goal will be stated here that is clarifying and inspiring Best Practices Social Media for Business | Friday, March 19, 2010
  • 42. A summary of this goal will be stated here that is clarifying and inspiring Best practices • Build relationships on Twitter • Listen for comments about you • Respond to comments and queries • Ask questions • Post links to things people would find interesting • Retweet messages you would like to share • Use a friendly, casual tone • Don’t spam people Social Media for Business | Friday, March 19, 2010
  • 43. A summary of this goal will be stated here that is clarifying and inspiring Best practices • Leverage the real-time nature of Twitter • Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time • If you’ve launched a product, new store or new campaign, search Twitter for comments • Respond to customer service issues quickly • Engage in discussion on a tricky public issue your company is dealing with Social Media for Business | Friday, March 19, 2010
  • 44. A summary of this goal will be stated here that is clarifying and inspiring Using Twitter Lists Social Media for Business | Friday, March 19, 2010
  • 45. A summary of this goal will be stated here that is clarifying and inspiring Two Kinds of Lists 1. Your Lists • @your_username/your-listname • You create them 2. Other People’s Lists • @username/listname • You follow them Social Media for Business | Friday, March 19, 2010
  • 46. A summary of this goal will be stated here that is clarifying and inspiring Why Use Twitter Lists Social Media for Business | Friday, March 19, 2010
  • 47. A summary of this goal will be stated here that is clarifying and inspiring Create a Group – Because Twitter Lists create grouped tweet streams of the people that are on them, you can use Lists to organize your tweeps into groups based on anything you want. You can create lists of your co-workers, family, or friends, or just group Twitter users based on location, subject, or anything else you can think of. Recommend Cool Tweeps – One of the other intended purposes of Twitter Lists is to allow people to recommend other users to follow.You can create a public list of people you think other Twitter users should follow, then anyone else can visit that list and follow the people on it (or follow the list). Follow People You Aren’t Following – When you follow a Twitter List, you’re not actually following every user on the list, but following the entire list — those users’ tweets aren’t added to your main stream. Social Media for Business | Friday, March 19, 2010
  • 48. A summary of this goal will be stated here that is clarifying and inspiring Creating a List Social Media for Business | Friday, March 19, 2010
  • 49. A summary of this goal will be stated here that is clarifying and inspiring Simply click on the “New list” link to begin creating a new list. After you click on that link, a window will pop up asking you two questions. OC Networkers Public Lists – These lists can be seen by anyone, and anyone can follow them. Public lists are ideal for lists of recommended follows. Private Lists – When Twitter says private, they mean private. Only the creator of private lists will be able to see or subscribe to them — not even those on the list can see private lists. That means, for example, you could create a list of your competitors and keep an eye on them without them being any the wiser. Social Media for Business | Friday, March 19, 2010
  • 50. A summary of this goal will be stated here that is clarifying and inspiring Finding Lists Social Media for Business | Friday, March 19, 2010
  • 51. A summary of this goal will be stated here that is clarifying and inspiring Listorious – Listorious is a third-party site that maintains a categorized directory of Twitter lists.You can search or browse through lists by category, and find the most popular lists. TweetMeme Lists – Exposes the most tweeted links on Twitter and powers the “retweet” buttons on all of our articles. Just like it does for links, TweetMeme also finds the most tweeted about Twitter Lists. Social Media for Business | Friday, March 19, 2010
  • 52. A summary of this goal will be stated here that is clarifying and inspiring Using Twitter for Events Social Media for Business | Friday, March 19, 2010
  • 53. A summary of this goal will be stated here that is clarifying and inspiring Five Essential Twitter Lists for Events They make it easier to follow conversations, to share accounts that you’ve curated, and to help people discover new accounts. 1. List of staff 2. List of attendees 3. List of sponsors 4. List of speakers 5. List things to do around town Create and use #Hastags to follow event! Social Media for Business | Friday, March 19, 2010
  • 54. A summary of this goal will be stated here that is clarifying and inspiring Third Party Applications Social Media for Business | Friday, March 19, 2010
  • 55. A summary of this goal will be stated here that is clarifying and inspiring • Tweetdeck - Adobe AIR desktop Twitter application • Hootsuite - Web based Twitter mgmt. • TwitPic - Twitter photo sharing • TwitVid - Twitter video sharing • TweetBeep - Twitter alerts emailed to you Search on Google! Social Media for Business | Friday, March 19, 2010
  • 56. A summary of this goal will be stated here that is clarifying and inspiring Track and Analyze Social Media for Business | Friday, March 19, 2010
  • 57. A summary of this goal will be stated here that is clarifying and inspiring • Hootsuite - Web based Twitter mgmt. • Klout - Klout measures influence across the social web. • Twitalyzer - Social Media industry's most popular, most widely used analytics application • TweetStats - Reveals tweeting behavior of any Twitter users • Bit.ly - Measures clicks on links you post Social Media for Business | Friday, March 19, 2010
  • 58. A summary of this goal will be stated here that is clarifying and inspiring Conclusion Social Media for Business | Friday, March 19, 2010
  • 59. A summary of this goal will be stated here that is clarifying and inspiring Businesses that get it right... Social Media for Business | Friday, March 19, 2010
  • 60. A summary of this goal will be stated here that is clarifying and inspiring ➡ Consistent with updates ➡ Share exclusive content ➡ Have contests & give-aways ➡ Insider access Social Media for Business | Friday, March 19, 2010
  • 61. A summary of this goal will be stated here that is clarifying and inspiring ✓ Add your social networks to your website, business card, email signatures ✓ Be consistent with updates; stay connected ✓ Engage with followers ✓ Be a resource Social Media for Business | Friday, March 19, 2010
  • 62. A summary of this goal will be stated here that is clarifying and inspiring Thank you! Social Media for Business | Friday, March 19, 2010