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Team: …

Team:
Tinatin Dzirkvadze, Georgia
Kerstin Oppe, Estonia
Birgit Pulk, Estonia
Aleksei Oleinik, Estonia
Riido Kolosov, Estonia

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  • 1. Human  centered  design  project StoriTina%n  Dzirkvadze,  Kers%n  Oppe,  Birgit  Pulk,  Aleksei  Oleinik Tallinn  University  of  Technology,  Design  &  Engineering 2013
  • 2. TeamBirgit  Pulk Kers%n  Oppe Tina%n  Dzirkvadze Aleksei  Oleinik
  • 3. Context Have  you  ever  reached  home with  your  hands  full  of  things?And  then  you  have  to  find  the  keys and  unlock  the  door… This  is  what  parents  feel  every  single  day  when  they  have  to go  anywhere  with  a  baby  and  a  stroller…
  • 4. RESEARCH
  • 5. StaCsCcs 5  234  747 live  births Needs in  2011Births  in  EU   Parents countries Lifestyle Possibili%es
  • 6. Personas  &  Target  group Persona1:James –  outdoorsy  &  ac%ve–  needs  lots  of  storage –  loves  IT-­‐fairs  & conferences Persona2:Daisy Baby –  mul%tasker  between   exploring school  &  job   –  needs  simple  &   the  world foldable  baby  rest –  loves  shopping Persona3:Beth –  living  on  the  go   –  needs  portable  carriage   with  lots  of  storage –  loves  extreme   tourism
  • 7. Personas:  Strollers Who and What? Folding 665€ James Hi-­‐tech Very  good Very  bad Bad Average Clean  and  simple Beth Light  and  thin Good Very  bad Very  bad Good 500€ Used  as  backpack570€ Daisy Mul%func%onal Very  bad Good Bad Bad Comfortable
  • 8. Market:  Storage  &  Foldability ! Foldability Easy to fold 665€500€ 1050€ Storage 570€ Hard to fold 612€
  • 9. The  nieche Modern  families  don’t  need  new  strollers,  they  need  a  new  family  member  to  embrace  the  baby   and  liberate  parents  on  the  go.
  • 10. Conclusion Crea%ng  a  new  structure  that  embodies   differenCated  storage  and   a  comfortable  resCng  place  for  the  baby.The  structure  should  be  fluently  foldable  and   become  a  careless  item  to  carry  around.
  • 11. CONCEPT
  • 12. Concept  criterias Frame Structure Seat 3 posi%onsFoldable Stroller For  storage For  storage supplies Slow Quick
  • 13. InspiraCon
  • 14. Concept:  Prototyping  I,  paper
  • 15. Concept:  3D StorageStorage Seat Roof Storage Storage
  • 16. Concept:  Dimensions 500 280 600 400
  • 17. Our  prototype
  • 18. Our  prototype
  • 19. Our  prototype
  • 20. Our  prototype
  • 21. Final  prototype
  • 22. SERVICE
  • 23. Network  of  product  usersConnecCng  people  in  need  and  people   with  possibiliCes.
  • 24. Thank  you!