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Team:
Triin Kook, Estonia
Helena Veidenbaum, Estonia
Kirill Andreitšuk, Estonia
Guillaume Speurt, France
Samy Libsig, France
Janno Nõu, Estonia

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  • 1. Winter pushbike
  • 2. Triin Helena JannoSamy Guillaume Kirill
  • 3. Insight- Push scooters are popular among school kids- Faster than walking- Small and easy to carry around- You can take it with you anywhere: school, shopping centers, buses- No substitute for winter
  • 4. Opportunity spacePotential market: 3 million to 11 million children Northerm America Alpes countries Scandinavia and Baltics Russia Areas covered with snow - Winter 2011 Penguins
  • 5. User group- Pre-teenagers from 7 to 14 years old- Feeling independent- They need to move around and want to be autonomous- Freedom of movement- They already use push scooter, but not in winter
  • 6. - Faster than walking and it makes them look cool- Allows them to make tricks- Socially influenced - mass effect- Strong decision power in the family- Important purchasing power (via parents)
  • 7. with friends who ride something else anyone who is around alone 4% 11% 9% 23% with few friends 53%in bigger group of friends
  • 8. Spending on pushbike < 100 € 14%100 - 200 € 30% > 400 € 12% 301 - 400 € 20% 201 - 300 € 24%
  • 9. Kids spending on average: 250 eurAverage user age: 12 years
  • 10. Flipping ski on the side
  • 11. Lowering the skis
  • 12. Double push scooter (L)
  • 13. V-block platform board
  • 14. Folding wheels
  • 15. Testing ideas
  • 16. Future development