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Winter pushbike
Triin    Helena     JannoSamy    Guillaume   Kirill
Insight- Push scooters are popular among school kids- Faster than walking- Small and easy to carry around- You can take it...
Opportunity spacePotential market: 3 million to 11 million children      Northerm America   Alpes countries   Scandinavia ...
User group- Pre-teenagers from 7 to 14 years old- Feeling independent- They need to move around and want to be autonomous-...
- Faster than walking and it makes them look cool- Allows them to make tricks- Socially influenced - mass effect- Strong d...
with friends who ride something else      anyone who is around                           alone                            ...
Spending on pushbike                                < 100 €                                 14%100 - 200 € 30%            ...
Kids spending on average: 250 eurAverage user age: 12 years
Flipping ski on the side
Lowering the skis
Double push scooter (L)
V-block platform board
Folding wheels
Testing ideas
Future development
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
Skicker
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Skicker

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Team:
Triin Kook, Estonia
Helena Veidenbaum, Estonia
Kirill Andreitšuk, Estonia
Guillaume Speurt, France
Samy Libsig, France
Janno Nõu, Estonia

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Transcript of "Skicker"

  1. 1. Winter pushbike
  2. 2. Triin Helena JannoSamy Guillaume Kirill
  3. 3. Insight- Push scooters are popular among school kids- Faster than walking- Small and easy to carry around- You can take it with you anywhere: school, shopping centers, buses- No substitute for winter
  4. 4. Opportunity spacePotential market: 3 million to 11 million children Northerm America Alpes countries Scandinavia and Baltics Russia Areas covered with snow - Winter 2011 Penguins
  5. 5. User group- Pre-teenagers from 7 to 14 years old- Feeling independent- They need to move around and want to be autonomous- Freedom of movement- They already use push scooter, but not in winter
  6. 6. - Faster than walking and it makes them look cool- Allows them to make tricks- Socially influenced - mass effect- Strong decision power in the family- Important purchasing power (via parents)
  7. 7. with friends who ride something else anyone who is around alone 4% 11% 9% 23% with few friends 53%in bigger group of friends
  8. 8. Spending on pushbike < 100 € 14%100 - 200 € 30% > 400 € 12% 301 - 400 € 20% 201 - 300 € 24%
  9. 9. Kids spending on average: 250 eurAverage user age: 12 years
  10. 10. Flipping ski on the side
  11. 11. Lowering the skis
  12. 12. Double push scooter (L)
  13. 13. V-block platform board
  14. 14. Folding wheels
  15. 15. Testing ideas
  16. 16. Future development
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