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Insight- Push scooters are popular among school kids- Faster than walking- Small and easy to carry around- You can take it with you anywhere: school, shopping centers, buses- No substitute for winter
Opportunity spacePotential market: 3 million to 11 million children Northerm America Alpes countries Scandinavia and Baltics Russia Areas covered with snow - Winter 2011 Penguins
User group- Pre-teenagers from 7 to 14 years old- Feeling independent- They need to move around and want to be autonomous- Freedom of movement- They already use push scooter, but not in winter
- Faster than walking and it makes them look cool- Allows them to make tricks- Socially influenced - mass effect- Strong decision power in the family- Important purchasing power (via parents)
with friends who ride something else anyone who is around alone 4% 11% 9% 23% with few friends 53%in bigger group of friends