Ansca Corona
iPhone Development for Designers
as presented by Joseph DeSetto
founding partner of reallyMedia

Opportunity

40,000,000
iPhone & iPod touch

40,000,000
iPhone & iPod touch
American Idol Finale

40,000,000
iPhone & iPod touch
American Idol Finale
McDonalds

40 downloads per second

The Mobile Market

Code != Art

Corona

What is Corona?

What is Corona?
Easy, visual tool

What is Corona?
Easy, visual tool
Simple scripting. Easier than JavaScript!

What is Corona?
Easy, visual tool
Simple scripting. Easier than JavaScript!
Animated images (and vectors too!)

What is Corona?
Easy, visual tool
Simple scripting. Easier than JavaScript!
Animated images (and vectors too!)
Publishing and Distribution

Designed with Corona

Designed with Corona

tapDots

Designed with Corona

Designed with Corona

Box of Sox

Behind the Scenes:
Box of Sox

The Idea

Gameplay Design

Gameplay Design

Gameplay Design

Reference Images

Prototype

Screen Concepts

Sock Illustration

Final Prototype

Corona Features

Corona Features
Images

Corona Features
Images
Animation

Corona Features
Images
Animation
Interaction

Corona Features
Images
Animation
Interaction
Sound

Corona Features
Images
Animation
Interaction
Sound
Camera

Corona Scripting

Corona Scripting
Draw a square.

Corona Scripting
Draw a square.
display.newRect(0, 0, 100, 100)

Corona Scripting
Draw a square.
display.newRect(0, 0, 100, 100)

Corona Scripting
Draw a square.
display.newRect(0, 0, 100, 100)
Turn it red.

Corona Scripting
Draw a square.
display.newRect(0, 0, 100, 100)
Turn it red.
square:setFillColor( 255, 0, 0 )

Corona Scripting
Add a photo.
display.newImage(“beach.png”)

Corona Scripting
Move something.
circle:translate(100, 500)

Corona Scripting
Make some noise.
media.playEventSound( "boom.mp3" )

YOU

YOU
... can now design mobile applications

YOU
... can now design mobile applications

YOU
... can now design mobile applications
... can create interactive content for iPhone

YOU
... can now design mobile applications
... can create interactive content for iPhone

YOU
... can now design mobile applications
... can create interactive content for iPhone
... may quit your day job.

Corona

Corona
Use images edited in... uh...
other HOW Conference sponsors.

Corona
Use images edited in... uh...
other HOW Conference sponsors.

Corona
Use images edited in... uh...
other HOW Conference sponsors.
Add Interaction + Animation in Corona.

Corona
Use images edited in... uh...
other HOW Conference sponsors.
Add Interaction + Animation in Corona.

Corona
Use images edited in... uh...
other HOW Conference sponsors.
Add Interaction + Animation in Corona.
Publish to iPhone.

Get Corona
Early Adopter Program
Available Today

Learn Corona
Two day intensive course:
Introduction to iPhone Development with Corona
Available now!
www.reallymedia.com

Ansca
www.anscamobile.com
Come talk to us in the Exhibit Hall.
Thank you.
We invite your questions.