Using Social Media - Adam Wooten

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Adam Wooten's presentation on using social media from our Deseret Connect Workshop and Open House April 1, 2011.

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Using Social Media - Adam Wooten

  1. 1.  <br /> <br />Building social capital & creating an online following<br />Tips for leveraging social media to increase readership<br />by Adam Wooten<br />International Business Columnist<br />Deseret Connect<br />
  2. 2. The challenge<br />How do I get my articles linked across social media when my mother does not Facebook and I don’t know the identity of my only other reader?<br />
  3. 3. Who in the world cares?<br />Who is your target audience?Mothers, high school athletes, businesspeople, retirees, etc.<br />Where do they hang out?Facebook (groups), LinkedIn (groups), Twitter, Ning, blogs, forums, etc.<br />
  4. 4. What works for me may or may not work for you<br />Other<br />Blogs<br />
  5. 5. Measured performance may tell you to make adjustments<br />Social networks: if posting in a particular network is not affecting traffic, maybe you can focus time elsewhere<br />Link titles: sometimes the article title is not the best “link bait” for a social network<br />Subject matter: even most language geeks prefer my articles that are geared toward a more general audience<br />Notification time: my readers are more likely to spread the word if they hear about my article first thing in the morning<br />
  6. 6. Subscriptions keep readers coming back for more<br />RSS feed subscriptions (feedburner.google.com)<br />Twitter feed subscriptions<br />Email subscriptions<br />Blog subscriptions<br />Facebook page subscriptions<br />Status updates via LinkedIn, Facebook, etc.<br />
  7. 7. Burn your own feed for more control over subscription<br />Simple XML Feed<br />Customized Feed<br />
  8. 8. Avoid stereotypical,self-centered networking<br />
  9. 9. Great networking is NOT all about you<br />Be helpful<br />Provide recommendations<br />Share good Ideas<br />Promote the good ideas of others<br />Answer questions<br />Give positive feedback in comments<br />Develop positive two-way relationships<br />Unselfish networking is what builds good social capital<br />
  10. 10. Spammers and “flamers” destroy social capital and credibility<br />Spammers do the following:<br />Post article links everywhere, even in locations not relevant to the topic<br />Don’t provide additional valuable information related to your area of expertise<br />Don’t communicate one-on-one with others in your social network<br />“Flamers” or bashers do the following:<br />Engage in rude, hostile, or insulting interaction with other internet users<br />Don’t handle criticism politely and appropriately<br />
  11. 11. Don’t forget the low-hanging fruit!<br />Have you blasted your network to let them know you are writing?<br />Family<br />Friends<br />Colleagues<br />Neighbors<br />Online connections<br />Do you email links to the people and organizations mentioned in your articles?<br />
  12. 12. Social media tip summary<br />Know who your readers are<br />Go where your readers hang out<br />Convert readers into subscribers<br />Build social capital – be an unselfish networker<br />Preserve social capital - avoid spamming and “flaming”<br />Remember the loyal, low-hanging fruit<br />Make adjustments as needed<br />
  13. 13. Thank you<br />Any questions?<br />

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