Peter Kim Brainfood Store Presentation 240210

Social Business Design Peter Kim Managing Director, North America 24 February 2010

Itʼs time for social business ® 2010 Dachis Group. Conﬁdential and Proprietary 2

Social Business Design | 24 February 2010 ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Our world is getting networked... Source: Nielsen ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 ...with increasingly powerful nodes Source: Apple ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Put the ofﬁce in your pocket... Source: gailjadehamilton on Flickr ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 ...and work in the cloud ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Everyone is a celebrity-in-waiting... Credit: hyku on Flickr ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 ...with opinions on anything and everything ® 2010 Dachis Group. Conﬁdential and Proprietary

Social business design ® 2010 Dachis Group. Conﬁdential and Proprietary 10

Social Business Design | 24 February 2010 dachisgroup.com ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Communication Content Connections Culture ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Connections • To whom are you connected and how? ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Are you siloed or networked? Source: ethorson on Flickr ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Culture • Do you have a social calibration? ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Is your culture open or closed? ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Communication • Are you creating signal or noise? ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Is your communication breaking through? “Reasons I am frustrated with the general public: 1. Everyone is running around like a chicken with their head cut off talking about the &*%$ swine ﬂu...” 2009-04-30 Mainstream pharmacy sites repost press release: “US Swine Flu Deaths Hit Double Digits.” 2009-05-21 Source: Nielsen Online ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Content • How can you measure for meaning? ® 2010 Dachis Group. Conﬁdential and Proprietary

Social Business Design | 24 February 2010 Are you measuring what matters? ® 2010 Dachis Group. Conﬁdential and Proprietary

Everything old is new again ® 2010 Dachis Group. Conﬁdential and Proprietary 21

Social Business Design | 24 February 2010 Social media ﬁts on a spectrum ® 2010 Dachis Group. Conﬁdential and Proprietary

Are you designed for social business? ® 2010 Dachis Group. Conﬁdential and Proprietary 23

Thank you http://www.dachisgroup.com + 1 512 275-7825 peter.kim@dachisgroup.com

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Peter Kim Brainfood Store Presentation 240210

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