Brent Hoberman Brainfood Store Presentation 240210

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Brent Hoberman Brainfood Store Presentation 240210

  1. 1. Innovate to win the customer
  2. 2. <ul><li>What is the big idea to inspire employees and customers? </li></ul><ul><li>Leader needs a clear customer vision – and be hands on </li></ul><ul><li>Apple don’t use focus groups </li></ul><ul><li>ROI has a tendency to destroy innovation – use wisely </li></ul><ul><li>One person can make a huge difference </li></ul><ul><li>Embrace diversity </li></ul><ul><li>Avoid consensus decision-making </li></ul><ul><li>Reward the behaviours you want to encourage </li></ul><ul><li>Is outsourcing good for customer? </li></ul>Inside Out
  3. 3. Create New Experiences
  4. 4. Establish New Channels and Formats
  5. 5. Monitor Behavioural Trends
  6. 6. Use Customer Insights
  7. 7. Let the Customer Lead Consumer as Producer
  8. 8. Bigger Firms Still Innovating eBay Generating $600m+ a Year on Mobile
  9. 9. “ Bricks” are re-inventing themselves
  10. 10. Thank You

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