Getting Your Story Out the Social Way PR Evolved – the Social Media Release @deswalsh Barcamp Queensland, Australia QUT Garden Campus, Brisbane June 5, 2010
One Text Does Not Fit All “ The days of creating and pushing one press release are over. These are the days of reaching diversified and equally pivotal communities when, where, and how they choose to be reached.” Brian Solis, PR 2.0 author and speaker
The Problem with Press Releases <ul><li>Focus – on the company </li></ul><ul><li> - 30 years, industry leader, blah blah blah </li></ul><ul><li>Marketing jargon – who trusts that? </li></ul><ul><li> - cutting edge, revolutionary, user-friendly... </li></ul><ul><li>Broadcast – trying to speak to everyone </li></ul><ul><li> - we all want personal now </li></ul>
Microformats Microformats are a way of adding simple markup to human-readable data items such as events, contact details or locations, on web pages, so that the information in them can be extracted by software and indexed, searched for, saved, cross-referenced or combined. More technically, they are items of semantic markup, using just standard "plain old semantic (X)HTML" (i.e. "POSH") with a set of common class-names and "rel" values. They are open and available, freely, for anyone to use. Microformats Wiki
Getting Social – Some Tips <ul><li>Atomised content (microformats) </li></ul><ul><li>Ditch the marketing speak </li></ul><ul><li>Think blogs, tweets, Facebook, LinkedIn, YouTube … </li></ul><ul><li>Support engagement – e.g. blog powered newsroom </li></ul><ul><li>Keep up with technology changes – e.g. short url </li></ul><ul><li>If you use a distribution service, know their rules </li></ul>
Links - 1 “ Die, Press Release! Die! Die! Die!” Silicon Valley Watcher – Tom Foremski, Feb 27, 2006 http://www.siliconvalleywatcher.com/mt/archives/2006/02/die_press_relea.php Slide “The Problem with Press Releases” - paraphrase, 3 points and all, from Muhammad Saleem's How to Write a Social Media Press Release post - http:// www.copyblogger.com /social-media-press-release/ - looks like it was posted early in September 2007 Slide with press release – screenshot of free downloadable template from Motion PR http://motionpr.net/wp-content/uploads/2010/05/Press_Release_Template1.pdf Social Media Release Template, 2006, Todd Defren/SHIFT http://www.pr-squared.com/index.php/2006/05/the_social_media_press_release Template download at http:// www.shiftcomm.com/downloads/smprtemplate.pdf
Links - 2 <ul><li>New Media Release Standard from the Community, Chris Heuer post – June 29, 2006 </li></ul><ul><li>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/ </li></ul><ul><li>Microformats: definition from the Microformats Wiki (and see the discussion there) </li></ul><ul><li>http:// microformats.org/wiki/Main_Page </li></ul><ul><li>Social Media Release Template Version 1.5 – Todd Defren, 2008 </li></ul><ul><li>http://www.pr-squared.com/index.php/2008/04/social_media_release_template </li></ul><ul><li>Bookmark: http:// to.pbs.org/prevolve Ian Capstick's excellent, extended post, with examples critiqued Social Media Must Evolve to Replace Press Release April 23, 2010 </li></ul>
Links - 3 <ul><li>Sample Social Media Release, Cloudveil – from PitchEngine site http://bit.ly/cloudveil1 </li></ul><ul><li>Getting Social – on the reference to knowing the wire services' rules, See Dave Fleet's post: PR Web Takes the 'Social' Out of Social Media </li></ul><ul><li>http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/ </li></ul>
Thank You @deswalsh http:// Xeesm.com/deswalsh http://slideshare.net/des
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