Getting Your Story Out the Social Way PR Evolved – the Social Media Release @deswalsh Barcamp Queensland, Australia QUT Ga...
One Text Does Not Fit All “ The days of creating and pushing one press release are over. These are the days of reaching di...
R.I.P Press Release
The Problem with Press Releases <ul><li>Focus – on the company </li></ul><ul><li>  -  30 years, industry leader, blah blah...
Press Release
Social Media Release Template - 2006
Towards a New Media Release
Microformats Microformats are a way of adding simple markup to human-readable data items such as events, contact details o...
Social Media Release Template 1.5 - 2008
Bookmark:  http:// to.pbs.org/prevolve
Wire Services Are Going Social PR Newswire PR Web Marketwire Others
Distinction There's  making a press release social and there's making a social media release You can have one or the other...
 
Sample Social Media Release
Getting Social – Some Tips <ul><li>Atomised content (microformats) </li></ul><ul><li>Ditch the marketing speak </li></ul><...
Links - 1 “ Die, Press Release! Die! Die! Die!” Silicon Valley Watcher – Tom Foremski, Feb 27, 2006  http://www.siliconval...
Links - 2 <ul><li>New Media Release Standard from the Community, Chris Heuer post – June 29, 2006 </li></ul><ul><li>http:/...
Links - 3 <ul><li>Sample Social Media Release, Cloudveil – from PitchEngine site  http://bit.ly/cloudveil1   </li></ul><ul...
Thank You @deswalsh http:// Xeesm.com/deswalsh http://slideshare.net/des
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Social Media Release Explained

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Presentation for Barcamp Queensland, QUT Brisbane, June 5, 2010

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Social Media Release Explained

  1. 1. Getting Your Story Out the Social Way PR Evolved – the Social Media Release @deswalsh Barcamp Queensland, Australia QUT Garden Campus, Brisbane June 5, 2010
  2. 2. One Text Does Not Fit All “ The days of creating and pushing one press release are over. These are the days of reaching diversified and equally pivotal communities when, where, and how they choose to be reached.” Brian Solis, PR 2.0 author and speaker
  3. 3. R.I.P Press Release
  4. 4. The Problem with Press Releases <ul><li>Focus – on the company </li></ul><ul><li> - 30 years, industry leader, blah blah blah </li></ul><ul><li>Marketing jargon – who trusts that? </li></ul><ul><li> - cutting edge, revolutionary, user-friendly... </li></ul><ul><li>Broadcast – trying to speak to everyone </li></ul><ul><li> - we all want personal now </li></ul>
  5. 5. Press Release
  6. 6. Social Media Release Template - 2006
  7. 7. Towards a New Media Release
  8. 8. Microformats Microformats are a way of adding simple markup to human-readable data items such as events, contact details or locations, on web pages, so that the information in them can be extracted by software and indexed, searched for, saved, cross-referenced or combined. More technically, they are items of semantic markup, using just standard &quot;plain old semantic (X)HTML&quot; (i.e. &quot;POSH&quot;) with a set of common class-names and &quot;rel&quot; values. They are open and available, freely, for anyone to use. Microformats Wiki
  9. 9. Social Media Release Template 1.5 - 2008
  10. 10. Bookmark: http:// to.pbs.org/prevolve
  11. 11. Wire Services Are Going Social PR Newswire PR Web Marketwire Others
  12. 12. Distinction There's making a press release social and there's making a social media release You can have one or the other, or both but they are not the same
  13. 14. Sample Social Media Release
  14. 15. Getting Social – Some Tips <ul><li>Atomised content (microformats) </li></ul><ul><li>Ditch the marketing speak </li></ul><ul><li>Think blogs, tweets, Facebook, LinkedIn, YouTube … </li></ul><ul><li>Support engagement – e.g. blog powered newsroom </li></ul><ul><li>Keep up with technology changes – e.g. short url </li></ul><ul><li>If you use a distribution service, know their rules </li></ul>
  15. 16. Links - 1 “ Die, Press Release! Die! Die! Die!” Silicon Valley Watcher – Tom Foremski, Feb 27, 2006 http://www.siliconvalleywatcher.com/mt/archives/2006/02/die_press_relea.php Slide “The Problem with Press Releases” - paraphrase, 3 points and all, from Muhammad Saleem's How to Write a Social Media Press Release post - http:// www.copyblogger.com /social-media-press-release/ - looks like it was posted early in September 2007 Slide with press release – screenshot of free downloadable template from Motion PR http://motionpr.net/wp-content/uploads/2010/05/Press_Release_Template1.pdf Social Media Release Template, 2006, Todd Defren/SHIFT http://www.pr-squared.com/index.php/2006/05/the_social_media_press_release Template download at http:// www.shiftcomm.com/downloads/smprtemplate.pdf
  16. 17. Links - 2 <ul><li>New Media Release Standard from the Community, Chris Heuer post – June 29, 2006 </li></ul><ul><li>http://www.chrisheuer.com/2006/06/29/new-media-release-standard-from-the-community/ </li></ul><ul><li>Microformats: definition from the Microformats Wiki (and see the discussion there) </li></ul><ul><li>http:// microformats.org/wiki/Main_Page </li></ul><ul><li>Social Media Release Template Version 1.5 – Todd Defren, 2008 </li></ul><ul><li>http://www.pr-squared.com/index.php/2008/04/social_media_release_template </li></ul><ul><li>Bookmark: http:// to.pbs.org/prevolve Ian Capstick's excellent, extended post, with examples critiqued Social Media Must Evolve to Replace Press Release April 23, 2010 </li></ul>
  17. 18. Links - 3 <ul><li>Sample Social Media Release, Cloudveil – from PitchEngine site http://bit.ly/cloudveil1 </li></ul><ul><li>Getting Social – on the reference to knowing the wire services' rules, See Dave Fleet's post: PR Web Takes the 'Social' Out of Social Media </li></ul><ul><li>http://davefleet.com/2008/02/pr-web-takes-the-social-out-of-social-media/ </li></ul>
  18. 19. Thank You @deswalsh http:// Xeesm.com/deswalsh http://slideshare.net/des
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