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Social Bookmarking for Business
 

Social Bookmarking for Business

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Presentation as part of Social Media Tools Week online, November 18, 2009. Why knowledge of and skill with using social bookmarking are essential for the 21st century business owner and executive.

Presentation as part of Social Media Tools Week online, November 18, 2009. Why knowledge of and skill with using social bookmarking are essential for the 21st century business owner and executive.

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    Social Bookmarking for Business Social Bookmarking for Business Presentation Transcript

    •  
    • Social Bookmarking Des Walsh Social Media Strategist Principal, Webarts Online Marketing Gold Coast, Australia @deswalsh
    • Social Bookmarking Tagging with a Purpose: Social Bookmarking for Business WoM
    • Social Bookmarking
      • A method for Internet users to
      • share
      • organise
      • search &
      • manage
      • bookmarks of resources on the Web
      • Wikipedia
      WoM
    • Social Bookmarking a.k.a. Tagging “ Tags are nothing more than labels applied to a given bookmarked resource” Paul Chaney, The Digital Handshake WoM
    • Social Bookmarking Two basic systems Folders (Firefox Bookmarks, IE Favorites) - Informal tags -> “folksonomy” WoM
    • Social Bookmarking
      • Some History
      • 1990s – itList, Blink, Backflip etc
      • 2003 – del.icio.us – now Delicious.com – pioneered
        • tagging and
        • the term “social bookmarking”
      WoM
    • WoM http://wordle.net
    • Social Bookmarking The Good News – Social bookmarking is done by humans The Bad News – Social bookmarking is done by humans WoM
    • Hmm - How'm I Gonna Tag This? WoM
    • “ Complex Systems Dynamics” For all the confusion and lack of order in this user-generated tagging, it's how information is shared on the Web. WoM
    • Like the Cathedral & the Bazaar WoM
    • Some Sites & Services WoM
    • Tag Cloud WoM
    • Delicious the tag - gov20 WoM
    • WoM
    • WoM
    • WoM
    • WoM
    • WoM
    • WoM
    • WoM
    • WoM
    • Scholarly - Social Citation WoM
    • StumbleUpon WoM
    • StumbleUpon WoM
    • StumbleUpon WoM
    • One Stumble – 55 views immediately WoM
    • Twitter – Home of the Hashtag WoM
    • DIGG Submit WoM
    • DIGG Search WoM
    • Ready to DIGG WoM
    • Flickr Tags WoM
    • Slideshare Tags WoM
    • Tagging with YouTube WoM
    • ShareThis WoM
    • WoMDes Walsh
    • WoM
    • Sharing via Delicious WoM
    • Delicious Network WoM
      • Social Bookmarking :
      • Essential Tools and Skills for
      • understanding what's happening
      • managing information
      • researching and sharing information
      • engaging with customers and colleagues
      • collaborating
      • building IP
      • search engine optimization
      • From small business to enterprise, government to community & other NFP
      WoM
    • Acknowledgements
      • All logos and trademarks are the property of the respective companies
      • Wordle image licensed via Creative Commons
      • Lincoln Cathedral image by Lincolnian , via Flickr, Creative Commons
      • Lajpat Nagar market Delhi, by wili_hybrid via Flickr, Creative Commons
      • Pollock Studies No. 3, at Museum of Modern Art, New York, by Kevin H. via Flickr , Creative Commons
      • The Cathedral and the Bazaar , by Eric Steven Raymond, is about the Open Source movement and I find this a good analogy too for illustrating the social bookmarking story
      • Social bookmarking sites demographics – a blog post from 2007 but still interesting http://budurl.com/sbdemog
      • Some rights reserved
    • Thank You @deswalsh http://XeeSM.com/deswalsh Webarts Online Marketing