0
Social Media - the Future We're
In
Des Walsh
Business Coach & Social Media Strategist
deswalsh.com @deswalsh
Aquafutures I...
Social marketing eliminates the middlemen,
providing brands the unique opportunity to have a
direct relationship with thei...
Disclaimer
With the new social business environment, we
are all learners.
These are my thoughts.
They do not constitute le...
Australians online - demographic percentages
2-17 8.1%
18-24 14.7%
23-34 17.5%
35-49 28.6%
50+ 31.1%
deswalsh.com
deswalsh.com
Only 30% of Australian small businesses
have a social media presence - so far
65% of Australians use social media
- what a...
The Way Forward -
Your 5 Point Plan
1. Understand “Generation C”
2. Be Strategic
3. Create Great User Experiences
4. Manag...
1. Generation C
“They live and breathe in social networks and
use mobile devices as their windows to the
world.”
Brian Sol...
2. Be Strategic - 5 Key Points
Assess: where are your customers?
Listen: what are they saying?
Join the conversation - sha...
What Platforms ?
deswalsh.com
3. Create Great User Experiences
deswalsh.com
4. Manage the Risk
deswalsh.com
5. Experiment
In this new environment of social business, we
are all learners
But it's the future we're in - so if we want...
deswalsh.co
m
Recap: The Way Forward
1. Understand “Generation C”
2. Be Strategic
3. Create Great User Experiences
4. Manage the Risk
5....
One More Thing: It Takes Work
deswalsh.com
Links
Books, Reports, Guides
What's the Future of Business? Changing the way businesses create
experiences - Brian Solis w...
And More Links
deswalsh.com
Social media policy for your business
Every business needs its own policy guidelines,
develope...
Image Credits
Social platforms wordcloud - wordle.net
Wylie's Baths, Coogee, NSW - by kind permission of the
management
Ra...
Disclaimer - Longer Version
deswalsh.com
The data included in this presentation are to the best of the
presenter's knowled...
Des Walsh dot Com
deswalsh.com | @deswalsh
Advanced coaching for the new social business environment
Call or email if you ...
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Social Media - the Future We're In: Aquafutures International Conference 2013

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Slides for presentation on social media, to participants in Aquafutures International Conference, Gold Coast, Australia, August 2013

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Transcript of "Social Media - the Future We're In: Aquafutures International Conference 2013"

  1. 1. Social Media - the Future We're In Des Walsh Business Coach & Social Media Strategist deswalsh.com @deswalsh Aquafutures International Conference Seaworld, Gold Coast, Australia 2013
  2. 2. Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. Bryan Weiner, CEO at Digital Agency 360i deswalsh.com
  3. 3. Disclaimer With the new social business environment, we are all learners. These are my thoughts. They do not constitute legal or business advice. The social media landscape is changing as we speak and will continue to do so. Longer version at the end of this slide deck. deswalsh.com
  4. 4. Australians online - demographic percentages 2-17 8.1% 18-24 14.7% 23-34 17.5% 35-49 28.6% 50+ 31.1% deswalsh.com
  5. 5. deswalsh.com
  6. 6. Only 30% of Australian small businesses have a social media presence - so far 65% of Australians use social media - what are they saying about you and your centre, business, quality of service? - if you know, how are you responding? deswalsh.com
  7. 7. The Way Forward - Your 5 Point Plan 1. Understand “Generation C” 2. Be Strategic 3. Create Great User Experiences 4. Manage the Risk 5. Experiment deswalsh.com
  8. 8. 1. Generation C “They live and breathe in social networks and use mobile devices as their windows to the world.” Brian Solis, What's the Future of Business? deswalsh.com
  9. 9. 2. Be Strategic - 5 Key Points Assess: where are your customers? Listen: what are they saying? Join the conversation - share, respond Be transparent - (we're all learning!) Get good at one platform, then add another deswalsh.com
  10. 10. What Platforms ? deswalsh.com
  11. 11. 3. Create Great User Experiences deswalsh.com
  12. 12. 4. Manage the Risk deswalsh.com
  13. 13. 5. Experiment In this new environment of social business, we are all learners But it's the future we're in - so if we want to survive, let alone win, we don't have a choice So we are all experimenting - time to dive in if you haven't, time to swim if you have Keep the focus on your business goals and creating great experiences deswalsh.com
  14. 14. deswalsh.co m
  15. 15. Recap: The Way Forward 1. Understand “Generation C” 2. Be Strategic 3. Create Great User Experiences 4. Manage the Risk 5. Experiment deswalsh.com
  16. 16. One More Thing: It Takes Work deswalsh.com
  17. 17. Links Books, Reports, Guides What's the Future of Business? Changing the way businesses create experiences - Brian Solis wtfbusiness.com What’s The Future Of Business? Brian Solis Tells Us In A Fireside Chat http://bit.ly/11fSZKc The Yellow Social Media Report May 2013: What Australian people and businesses are doing with social media http://bit.ly/10K5KyP Australian Online Landscape Review February 2013 - Neilsen http://bit.ly/122gXdp Social Media Marketing Industry Report 2013 (from Social Media Examiner - US focus, but good value) http://bit.ly/18e2nWu Social media glossary of terms (none of these is perfect, but this one is pretty good) http://socialstrand.com/glossary/ deswalsh.com
  18. 18. And More Links deswalsh.com Social media policy for your business Every business needs its own policy guidelines, developed to fit the company's purpose, structure and culture. To help while developing that, on my website Des Walsh dot Com there is a basic template (feel free to borrow and adapt) with some links to other companies' guidelines. Guidelines for social media participation http://deswalsh.com/guidelines-social-media-participation/ Good websites for keeping informed: Social Media Today - socialmediatoday.com Social Media Examiner - socialmediaexaminer.com
  19. 19. Image Credits Social platforms wordcloud - wordle.net Wylie's Baths, Coogee, NSW - by kind permission of the management Rainbow Bay, flags up, Coolangatta, Qld - Des Walsh Swimming kickboard - by Sam2857, flickr, CC BY-SA http://bit.ly/18adAHC Diving - by Ruth Buchanan, flickr, BY- SAhttp://bit.ly/11mWWLG Logos are copyright to the respective companies. deswalsh.co m
  20. 20. Disclaimer - Longer Version deswalsh.com The data included in this presentation are to the best of the presenter's knowledge accurate and up to date. Opinions and commentary about social media and business strategies are drawn from the presenter's observation, study and experience and are provided for information and general education purposes only. The social media landscape changes on a daily basis and any reputable social media strategist or consultant will tell you we are all learning as we go. Strategic and tactical social media decisions should not be made solely on the basis of the commentary and suggestions in this presentation and should be tested against the specific businessess's or individual's business goals, resources, values, culture, and market context: it is recommended that this be done in consultation with a suitably qualified/experienced social media specialist.
  21. 21. Des Walsh dot Com deswalsh.com | @deswalsh Advanced coaching for the new social business environment Call or email if you have a question now or later - meter will not be running for short calls! Call or email to discuss having a complimentary, no-obligation 30 minute exploratory consultation (speaker phone for your team is ok) International: 61 413 089 355 | Australia: 0413 089 355 or email des@deswalsh.com deswalsh.com
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