Q & A: Getting Customer Buy-in & Managing Customer Relationships Panel Session BlogWorld & New Media Expo Las Vegas - September 21, 2008

Panel Session

BlogWorld & New Media Expo

Las Vegas - September 21, 2008

Toby Bloomberg Diva Marketing www.divamarketingblog.com Rich Brooks Flyte blog www.flyteblog.com Robyn Tippins Practical Blogging www.sleepyblogger.com Des Walsh - Moderator Des Walsh dot Com www.deswalsh.com Twitter : TobyDiva | the_rich_brooks | duzins | deswalsh

Toby Bloomberg

Diva Marketing www.divamarketingblog.com

Rich Brooks

Flyte blog www.flyteblog.com

Robyn Tippins

Practical Blogging www.sleepyblogger.com

Des Walsh - Moderator

Des Walsh dot Com www.deswalsh.com

Twitter : TobyDiva | the_rich_brooks | duzins | deswalsh

Getting Customer Buy-in Pre-sale -> Sale Managing Customer Relationships After-sale service & Scaling up

Getting Customer Buy-in

Pre-sale -> Sale

Managing Customer Relationships

After-sale service & Scaling up

Some Questions How do you get in the door? What do you do once you’re in? How do you deal with challenges? How do you help the client scale up and love the process?

How do you get in the door?

What do you do once you’re in?

How do you deal with challenges?

How do you help the client scale up and love the process?

Getting in the Door Do your prospects know what they want? Do you know what they need?

Do your prospects know what they want?

Do you know what they need?

“ If I’d asked my customers what they wanted, they’d have said a faster horse.” Henry Ford Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com

“ If I’d asked my customers what they wanted, they’d have said a faster horse.”

Henry Ford

Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com

ROI Matters

Blog ROI is Measurable Q: How do you measure ROI? How do you know if you succeed? A: Develop a blog strategy that ties into accountability. http://tinyurl.com/blogroi

Q: How do you measure ROI? How do you know if you succeed?

A: Develop a blog strategy that ties into accountability.

http://tinyurl.com/blogroi

Q & A

OK, Say You’re in: Now What?

Find a Champion

Yatmandu via everystockphoto.com – Creative Commons

Yatmandu via everystockphoto.com – Creative Commons

Step by Step Wins the Race Rich Brook’s 3+2 Formula: 3 posts per week 2 comments on other blogs per week See Jumpstart Your Blog: a Blogging Working Regimen , in your handouts

Rich Brook’s 3+2 Formula:

3 posts per week

2 comments on other blogs per week

See Jumpstart Your Blog: a Blogging Working Regimen , in your handouts

Q & A

There Will be Challenges

Photo by Michelle Rau, Tucson AZ, via stock xchnge

Photo by Michelle Rau, Tucson AZ, via stock xchnge

Corporate Skeptics can Change Photo Richard Binhammer’s Fingers, by Toby Bloomberg

Photo Richard Binhammer’s Fingers, by Toby Bloomberg

Q & A

Scaling Up

Be a Navigator

Q & A

Thank you and happy marketing! Toby Bloomberg Diva Marketing www.divamarketingblog.com e: [email_address] Rich Brooks Flyte blog www.flyteblog.com e: [email_address] Robyn Tippins Practical Blogging www.sleepyblogger.com e: [email_address] Moderator Des Walsh Des Walsh dot Com www.deswalsh.com e: [email_address]

Toby Bloomberg Diva Marketing

www.divamarketingblog.com e: [email_address]

Rich Brooks Flyte blog

www.flyteblog.com e: [email_address]

Robyn Tippins Practical Blogging

www.sleepyblogger.com e: [email_address]

Moderator

Des Walsh Des Walsh dot Com

www.deswalsh.com e: [email_address]