Q & A Session: Business Track, BlogWorld08
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Q & A Session: Business Track, BlogWorld08

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Slideshow for Q&A panel session, BlogWorld & New Media Expo '08, Sept 21, Las Vegas

Slideshow for Q&A panel session, BlogWorld & New Media Expo '08, Sept 21, Las Vegas

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Q & A Session: Business Track, BlogWorld08 Q & A Session: Business Track, BlogWorld08 Presentation Transcript

  • Q & A: Getting Customer Buy-in & Managing Customer Relationships
    • Panel Session
    • BlogWorld & New Media Expo
    • Las Vegas - September 21, 2008
    • Toby Bloomberg
    • Diva Marketing www.divamarketingblog.com
    • Rich Brooks
    • Flyte blog www.flyteblog.com
    • Robyn Tippins
    • Practical Blogging www.sleepyblogger.com
    • Des Walsh - Moderator
    • Des Walsh dot Com www.deswalsh.com
    • Twitter : TobyDiva | the_rich_brooks | duzins | deswalsh
    • Getting Customer Buy-in
    • Pre-sale -> Sale
    • Managing Customer Relationships
    • After-sale service & Scaling up
    View slide
  • Some Questions
    • How do you get in the door?
    • What do you do once you’re in?
    • How do you deal with challenges?
    • How do you help the client scale up and love the process?
    View slide
  • Getting in the Door
    • Do your prospects know what they want?
    • Do you know what they need?
    • “ If I’d asked my customers what they wanted, they’d have said a faster horse.”
    • Henry Ford
    • Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com
  • ROI Matters
  • Blog ROI is Measurable
    • Q: How do you measure ROI? How do you know if you succeed?
    • A: Develop a blog strategy that ties into accountability.
    • http://tinyurl.com/blogroi
  • Q & A
  • OK, Say You’re in: Now What?
  • Find a Champion
    • Yatmandu via everystockphoto.com – Creative Commons
  • Step by Step Wins the Race
    • Rich Brook’s 3+2 Formula:
    • 3 posts per week
    • 2 comments on other blogs per week
      • See Jumpstart Your Blog: a Blogging Working Regimen , in your handouts
  • Q & A
  • There Will be Challenges
    • Photo by Michelle Rau, Tucson AZ, via stock xchnge
  • Corporate Skeptics can Change
    • Photo Richard Binhammer’s Fingers, by Toby Bloomberg
  • Q & A
  • Scaling Up
  • Be a Navigator
  • Q & A
  • Thank you and happy marketing!
    • Toby Bloomberg Diva Marketing
    • www.divamarketingblog.com e: [email_address]
    • Rich Brooks Flyte blog
    • www.flyteblog.com e: [email_address]
    • Robyn Tippins Practical Blogging
    • www.sleepyblogger.com e: [email_address]
    • Moderator
    • Des Walsh Des Walsh dot Com
    • www.deswalsh.com e: [email_address]