Podcampgc2010

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Presentation at Podcamp Gold Coast 2010, Broadbeach Australia, Feb 20, 2010. Twitter hashtag #podcampgc

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Podcampgc2010

  1. 1. Channel You If you are not using video for your business or community group, you’re missing out! And it’s easier than you think. @deswalsh | @smcgc
  2. 2. Online Video is Hot <ul><li>178 million U.S. Internet users watched online video during December 2009 </li></ul><ul><li>Online video viewing continued to reach record levels, with 33.2 billion videos viewed during the month </li></ul><ul><ul><ul><ul><ul><li>comScore Video Metrix, Dec 2009 data </li></ul></ul></ul></ul></ul>@deswalsh
  3. 3. YouTube Numbers <ul><li>1 billion+ views a day </li></ul><ul><li>20 hours of video uploaded every minute = over 130,000 full-length Hollywood movie releases every week </li></ul><ul><li>More video is uploaded to YT in 60 days than all 3 major US networks created in 60 years </li></ul><ul><ul><ul><ul><ul><li>Source: Google Sundance 2010 </li></ul></ul></ul></ul></ul>@deswalsh
  4. 4. Google’s Gift – Your Own Video Channel <ul><li>Google paid $1.6 billion for YouTube </li></ul><ul><li>You get your own free video channel </li></ul>@deswalsh
  5. 5. 50:1 – Good Odds? <ul><li>  </li></ul><ul><li>”… on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” </li></ul><ul><ul><ul><ul><ul><li>Blog post, Forrester, Jan 2010 </li></ul></ul></ul></ul></ul>@deswalsh
  6. 6. Easy Access @deswalsh
  7. 7. Editing @deswalsh
  8. 8. When You Need Flair @deswalsh
  9. 9. @garyvee on ustream.tv <ul><ul><li>“ There is no way to overstate the importance of Ustream, one of the biggest brand-building products that I’ve used.” </li></ul></ul><ul><ul><ul><ul><ul><li>Crush It!, Gary Vaynerchuk, p 77 </li></ul></ul></ul></ul></ul>@deswalsh
  10. 10. Ustream – Game Changer @deswalsh
  11. 11. It’s Not Just YouTube Viddler @deswalsh
  12. 12. Links & Credits <ul><li>Comparison of Flip video camera and Kodak zi8 puts zi8 ahead (note it takes an external microphone and the Flip doesn’t) http://bit.ly/flipzi8 </li></ul><ul><li>Info about Kodak zi8 from Kodak site (Australia section) http://bit.ly/kdkzi8 </li></ul><ul><li>The Easiest Way to a First-Page Ranking on Google, Forrester blog, Jan 9, 2010 http://bit.ly/vidforr </li></ul><ul><li>Crush It! By Gary Vaynerchuk - @garyvee – Harper Studio 2009 </li></ul>
  13. 13. Thank you <ul><li>Des Walsh </li></ul><ul><li>@deswalsh </li></ul><ul><li>http://deswalsh.com </li></ul><ul><li>Find me on the social Web http://XeeSM.com/deswalsh </li></ul>

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