Twitter: Making the Corporate Personal Des Walsh Social Media Strategist & Business Coach @deswalsh Copyright  © 2011 Des ...
A Strategic Choice <ul><li>You may have corporate reasons for not identifying who tweets for the brand </li></ul><ul><li>C...
Just the Brand
One More with Just the Brand
One Named Person
More Than One Named
More Than One, with Initials (initials appended to tweets)
Details, with Initials, in Sidebar (Gaspedal 1)
Initials Appended to (Most) Tweets (Gaspedal 2)
Initials Included, not Used
Corporate Roles & Locations Specified (+ initials displayed & used)
Zappos 1 – CEO Tony
Zappos 2 – Employees' Tweets
Zappos 3 – Employees Who Tweet (all 494 of them, ranked, twitterwise)
What's Your Corporate Preference? <ul><li>a)  Just the Brand ? </li></ul><ul><li>or </li></ul><ul><li>b)  Brand with Peopl...
And the Fancy Sidebars? <ul><li>No biggy. Whoever does your web graphics should be able to do this. </li></ul><ul><li>But ...
Twitter Handles & Web Links <ul><li>Heineken:  @Heineken_Beer </li></ul><ul><li>Deloitte Global:  @Deloitte </li></ul><ul>...
Des Walsh Des Walsh is a social media strategist, business coach, author and international speaker. He is passionate about...
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Personalized Corporate Twitter Presence

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Personalized Corporate Twitter Presence

  1. 1. Twitter: Making the Corporate Personal Des Walsh Social Media Strategist & Business Coach @deswalsh Copyright © 2011 Des Walsh
  2. 2. A Strategic Choice <ul><li>You may have corporate reasons for not identifying who tweets for the brand </li></ul><ul><li>Conversely, you may decide that doing so will communicate that behind the brand there are real people who want to join the conversation </li></ul><ul><li>If you choose to share the “who tweets for us” information, there are a few different ways </li></ul>
  3. 3. Just the Brand
  4. 4. One More with Just the Brand
  5. 5. One Named Person
  6. 6. More Than One Named
  7. 7. More Than One, with Initials (initials appended to tweets)
  8. 8. Details, with Initials, in Sidebar (Gaspedal 1)
  9. 9. Initials Appended to (Most) Tweets (Gaspedal 2)
  10. 10. Initials Included, not Used
  11. 11. Corporate Roles & Locations Specified (+ initials displayed & used)
  12. 12. Zappos 1 – CEO Tony
  13. 13. Zappos 2 – Employees' Tweets
  14. 14. Zappos 3 – Employees Who Tweet (all 494 of them, ranked, twitterwise)
  15. 15. What's Your Corporate Preference? <ul><li>a) Just the Brand ? </li></ul><ul><li>or </li></ul><ul><li>b) Brand with People? </li></ul><ul><li>(My bias - (b) – because it's social media) </li></ul>
  16. 16. And the Fancy Sidebars? <ul><li>No biggy. Whoever does your web graphics should be able to do this. </li></ul><ul><li>But even if you have someone else to customize your Twitter page, check out Twitter's guide to the process (so you know how simple it is!) https://support.twitter.com/articles/15357 </li></ul><ul><li>DIY? </li></ul><ul><li>Got Photoshop? </li></ul><ul><li>This article provides some good, basic advice http://bit.ly/customtwbg </li></ul>
  17. 17. Twitter Handles & Web Links <ul><li>Heineken: @Heineken_Beer </li></ul><ul><li>Deloitte Global: @Deloitte </li></ul><ul><li>PeopleBrowsr: @PeopleBrowsr </li></ul><ul><li>Intel: @Intel </li></ul><ul><li>Ford: @Ford </li></ul><ul><li>Gaspedal: @Gaspedal </li></ul><ul><li>GM: @GM </li></ul><ul><li>Campaign Monitor: @CampaignMonitor </li></ul><ul><li>Zappos CEO on Twitter: @Zappos </li></ul><ul><li>Zappos employees' tweets: http://twitter.zappos.com/employee_tweets </li></ul><ul><li>Zappos employees who tweet: http://twitter.zappos.com/employees </li></ul>
  18. 18. Des Walsh Des Walsh is a social media strategist, business coach, author and international speaker. He is passionate about sharing his understanding of the benefits of social media in a way that makes good sense for business. @deswalsh Lots of links on the social web, at http://XeeMe/deswalsh Like some help with developing your social media strategy? Check out my free, monthly social media strategy webinars – http://bit.ly/smsweb11

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